Industry expertise · built around buyers

Home Services Marketing for US Contractors and Trades

For US contractors and home service companies, from a two-truck plumbing outfit to a multi-crew roofing or remodeling firm. Homeowners search the moment something breaks or a project becomes real, and they call whoever looks reachable and credible first. We build local search, Google Ads, Meta Ads and websites that bring in calls and estimate requests, and we report the jobs behind them in dollars, not clicks.

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Tradesman in a hard hat working on a house. Photo by Mikael Blomkvist on Pexels

Owners who already run this path

Emergency calls versus planned projects

A burst pipe, a dead furnace and a roof leak after a storm are bought in minutes, on a phone, from whoever answers. A kitchen remodel, a deck or a repaint is bought over weeks, with several estimates and a close look at photos and reviews. We build separate pages, ads and call handling for each, so urgent jobs reach a person fast and project leads get a proper estimate path.

Seasons that move the phones

Demand follows weather. Air conditioning and pool work climb in summer heat, while furnaces, generators and snow removal pick up in cold snaps, and roofing, siding and tree work surge after hail, wind and hurricane season. Lawn care, irrigation and painting ramp up in spring. We plan budgets around your regional calendar and pause spend when crews are booked out.

State licensing and what you can say

Contractor licensing in the US is set state by state, and sometimes by city or county, so the rules for electricians, plumbers and general contractors rarely match. We show license details where your rules require it, describe only work your crews are qualified to do, and leave insurance, bonding and permit claims for you to confirm. HeyLead never holds a trade license and never does the work.

Booked jobs, not form fills

Many calls turn out to be price shoppers, wrong-area requests or sales reps. We filter with service-area targeting, negative keywords and short qualifying questions, then trace calls, texts and web forms back to the ad or listing that produced them. Where you share job data, reports show booked estimates and closed jobs in dollars, so you can see which trades and neighborhoods actually pay.

Reviews, referrals and the search that follows

A neighbor's recommendation rarely ends the search. The homeowner still looks you up, reads your recent reviews and checks that your listing matches what they were told. Ask every happy customer for a review right after the job, and answer each one by name of service rather than with a canned line. Photos from real driveways and kitchens carry more weight than stock images. We set up simple review requests and keep your listing details consistent everywhere.

Common mistakes on contractor websites

The usual problems are easy to fix. A phone number buried in a menu, one page that lumps every service together, no mention of the towns you serve, and contact forms that ask for ten fields on a small screen. Another is hiding the estimate process, which leaves buyers guessing. We give each core service its own page, put the call button where thumbs reach it, and explain what happens after a request.

A sensible first 90 days

Early weeks go to access, tracking and cleanup: your business profile, call tracking, forms and a review of what already brings in work. Next come the first service pages and a small, tightly targeted ad budget, watched closely for wasted clicks. By the third month we compare calls and booked estimates by service and area, then decide together where to add spend. Nothing here promises a set number of jobs; results depend on your market and capacity.

Home Services and Trades

Questions about this hub

Which trades do you work with? expand_more

Most residential trades, from HVAC, plumbing and electrical to roofing, landscaping, pest control and remodeling. If you sell to homeowners and take calls or estimate requests, we can usually build a plan around it. Niche services such as radon mitigation or septic work get their own search wording.

Do you do the work or hold our licenses? expand_more

No. HeyLead handles the marketing only: search, ads, websites and tracking. You keep every decision about jobs, pricing, scheduling and compliance with your state licensing board.

Can you send only emergency calls, or only big projects? expand_more

Within limits, yes. We can target by service, service area, time of day and job type, and shift spend when your schedule fills. We cannot guarantee a particular job mix, because what people search for decides what arrives.

How do you decide what counts as a real lead? expand_more

A real lead is a call, text or form from inside your service area asking for something you offer. We tag duplicates, spam and wrong-service requests so they do not inflate the report. Where you share job outcomes, we connect them back to the source.

How do we get started? expand_more

Ask for the free audit. We review your Google Business Profile, site, current ads and call tracking, then explain what we would change first. To begin work we need access to those accounts, which you keep owning.

What should I get ready before the audit? expand_more

Have login access ready for your Google Business Profile, website, ad accounts and call tracking, if you have them. A short list of your most profitable services and the areas you want to cover helps a lot. If you track booked jobs anywhere, even in a spreadsheet, mention it.

Do I need a new website to get started? expand_more

Not always. If your current site loads quickly on a phone and clearly shows services, areas and a way to call, we can often improve it in place. If it is hard to edit or badly structured, we will say so and explain why a rebuild may help.

What if my crews are booked out for weeks? expand_more

Tell us and we will lower spend, narrow the service area or push only the higher-value jobs. Ads can be paused or reshaped quickly, so you are not paying for calls you cannot take. We would rather protect your schedule than fill it with work that waits too long.

Marketing from $500 USD a month

Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.

Starting at

$500 USD per month

Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.

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What $500 a month covers

Pages
Included
Pages built around the searches your buyers actually type.
Search and ads
Included
Search and ads aimed at people ready to inquire.
Tracking
Included
Calls, forms and bookings tagged to the search, ad or page behind them.

Our team

The same people on the audit and on the work

Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.

Martin

Founder, strategy and audits

Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.

Yoana

Social and app development

Shapes social strategy and builds practical app experiences that turn attention into action.

Mike

SEO

Owns technical, local and content SEO so the right buyers find you when demand is highest.

Robert

Paid media

Plans and manages paid search and social campaigns around qualified leads.

Elmer

Analytics

Connects tracking, attribution and reporting so decisions are based on revenue-quality data.

Dino

Design

Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.

Certified and experienced

Certified where it matters. Accountable for the outcome.

Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.

Google AdsCertified

Google AnalyticsCertified

Google Tag ManagerCertified

Operating since 2010Proven experience