Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Cleaning & Maintenance
Real Customer Jobs.
Zero Job Seekers.
Profitable Growth.
Your phone should ring with people who want to hire you - not apply to you.
We build cleaning and maintenance marketing systems that attract paying customers, filter out the noise, and help you scale without wasting a single ad dollar on the wrong enquiries.
Local marketing for cleaners: local SEO, Google Ads, Meta Ads and conversion pages for the cities you serve. See local marketing for businesses or a city page such as cleaners in San Francisco.
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Trusted by cleaning & maintenance companies to generate qualified enquiries and filter out job seekers
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Qualified Enquiries
Real customers only
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Job Seeker Filtering
Less wasted time
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Fast Conversions
Speed to booking
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Profitable Growth
Sustainable scaling
Owners who already run this path
Who This Is For
Our cleaning and maintenance marketing solutions are designed for operators who want real customer enquiries, not noise.
- check_circleResidential cleaning companies wanting more recurring bookings
- check_circleCommercial cleaning operators targeting facility and property managers
- check_circleMulti-location cleaning franchises needing centralised marketing
- check_circlePremium cleaning services targeting high-net-worth households
- check_circleOperators wanting to filter job seekers and attract real clients
Cleaning operators who want paying customers, not job seekers
Our Cleaning & Maintenance Marketing Approach
Cleaning and maintenance marketing only works when it's precise, intentional, and built around real customer behaviour. Our approach is designed to maximise lead quality, booking speed, and profitability - not raw enquiry volume.
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Intent-Driven Demand Capture
Reaching customers who are ready to book. We capture high-intent service searches, recurring commercial demand, and specialised higher-margin services like end-of-lease and post-construction cleaning.
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Lead Quality Filtering (Built-In)
Stopping bad leads before they reach you. Keyword exclusions, qualifying landing pages, and conversion paths built for genuine service enquiries - not generic contact forms.
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Clear Service Differentiation
Standing out in a crowded market. We position your services around outcomes, specialisation, trust signals, and use cases - attracting customers who value expertise, not just the lowest price.
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Fast Conversion Paths
Reducing friction when speed matters. Mobile-first landing pages, click-to-call and WhatsApp paths, and service-specific booking journeys that increase booking rates and enquiry quality.
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Tracking, Attribution & Cost Control
Scaling only what's profitable. Cost per qualified enquiry, lead quality by service type, and channel-level ROI so you know what to grow - and what to stop.
Marketing Services for Cleaning & Maintenance Companies
Built to Generate Bookings, Filter Noise, and Protect Margins. Our marketing services for cleaning companies are designed to solve the real problems operators face: job seekers clogging leads, low-quality enquiries, price shoppers, and wasted ad spend.
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Paid Marketing
Capturing High-Intent Local Cleaning Demand
- checkSuburb- and service-area targeting strategies
- checkNegative keyword frameworks to remove job seekers
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SEO for Cleaning Companies
Owning Local Search Without Relying on Aggregators
- checkService- and location-based keyword strategies
- checkDedicated pages for each cleaning service type
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Search Engine Marketing (SEM)
Where Cleaning Intent Converts Fast
- checkHigh-intent and emergency cleaning keywords
- checkBrand protection in competitive local markets
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Landing Pages & Conversion Optimisation
Turning Interest Into Bookings - Fast
- checkService-specific landing pages by cleaning type
- checkClick-to-call and WhatsApp conversion paths
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Analytics & Attribution
Clarity That Protects Margins
- checkEnquiry and lead-quality tracking by service type
- checkChannel-level ROI reporting and cost control
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Lead Filtering & Qualification
Stopping Noise Before It Reaches You
- checkJob seeker and irrelevant traffic exclusion
- checkConversion paths built for genuine customer enquiries
Proven Cleaning & Maintenance Experience
We've worked with cleaning businesses across commercial, residential, and specialised hygiene services.
What You Can Expect
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Fewer job seeker and irrelevant enquiries
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Higher-quality customer leads
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Lower cost per booking
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Better use of your marketing budget
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Growth that scales without killing margins
This is marketing for cleaning companies designed to protect profitability, support operations, and grow responsibly - not chase volume for the sake of it.
Cleaning Clients
3+
Cleaning & Maintenance Companies
Commercial, residential, and specialist cleaning businesses that trust HeyLead to generate qualified enquiries and filter out job seekers.
You're in good company
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
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Paul Liddiatt
Chief Marketing Officer, New Book
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HeyLead was instrumental in setting up the SEO approach in the early days of Tennis Round from page naming conventions and taxonomy through architecture and execution in driving traffic to the site. Their experience in helping early stage startups has been invaluable in generating demand, building brand awareness and helping establish our presence within the tennis community.
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Alex Marinov
CEO, TennisRound
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HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.
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Joe Charlson
CEO, CallerReady
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I worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
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Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
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Kenneth
Client, ketch.sg
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Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
Frequently Asked Questions
Questions about cleaning and maintenance marketing? We've got honest answers.
We get calls from people looking for jobs - how do we stop wasting budget on them?
Job seeker calls are common and fixable. We add exclusion copy to ad creatives, apply negative keyword filtering at the keyword level, and route hiring traffic to a separate URL. Your paid budget only reaches people looking to book a service.
How do we compete against the '$99 special' ads that flood local search?
By not competing on price. We position around reliability, insurance, consistent teams, and recurring service value - targeting customers who've already been burned by cheap options. The $99 market isn't yours to win. The 'never risking it again' market is.
We want to move from residential to commercial contracts - how does the marketing change?
Completely. Commercial cleaning is B2B - decision-makers are facility managers and operations directors. We shift from Google Local campaigns to LinkedIn targeting, proposal-based lead forms, and longer nurture sequences built for a 3-6 month sales cycle.
How do we get more recurring clients instead of one-off jobs?
With funnel positioning that sells the subscription value upfront, trial-to-recurring conversion sequences in the post-booking follow-up, and retargeting campaigns for inactive past clients. Recurring clients are worth 8-10x a one-off customer over 12 months - acquiring them is worth spending more per lead.
Can you target only the suburbs we actually service and stop paying for clicks from areas we don't cover?
Yes - with hyper-local geo-targeting down to postcode or radius level, location-specific landing pages for each service area, and Google Business Profile optimisation for every location. You stop paying for clicks you can't convert.
How do we handle leads that come in on nights and weekends when we're not available?
With automated acknowledgement sequences that confirm the enquiry instantly, set expectations on response time, and keep the lead warm until a human follows up. Speed-to-response is the #1 determinant of cleaning lead conversion - we automate that advantage around the clock.
Our competitors have hundreds of Google reviews and we have 30 - how do we catch up?
With a systematic review generation process: post-service SMS prompts, follow-up email sequences, QR cards left at premises, and staff incentivisation. We've helped cleaning businesses go from 30 to 300+ reviews in under 12 months.
Can you help us market premium cleaning services to high-end households?
Yes - this requires a different creative and channel strategy entirely. Instagram for visual aspirational content, Google Search for premium-intent keywords, and a landing page experience that matches the expectation of a premium client.
We operate across 10+ locations - how do we manage marketing at that scale?
With a multi-location campaign architecture: brand-level awareness shared across all locations, individual location campaigns with local budgets, and centralised reporting. Each service area gets local specificity without breaking brand consistency.
How do we turn a one-time client into a long-term recurring contract?
With a nurture sequence that starts the moment the job is done: a post-service feedback request, a check-in at two weeks, and a recurring service offer at 30 days. Most clients want ongoing service - they just need to be asked at the right moment with the right offer.
Let's Talk Cleaning Growth
If you run a cleaning or maintenance business and want better leads - without wasting budget - let's talk.
