Website Performance Optimization

Faster pages. Lower hosting bills.
Any CMS. Scores you can prove.

The audit is free. Typical website hosting is $150 to $500 a year. That is their invoice, not ours. We speed up the platform your site already runs on, and we cut that yearly bill when the public site does not need it. Save up to $500 a year.

WordPress, Shopify, Webflow, Wix, Squarespace, Magento, custom PHP, or static. We measure your speed, cut what slows it down, prove the gain in Google PageSpeed, and keep every page address that already ranks.

Get a free website performance audit arrow_forward

The audit

Free · $0

A website speed review at no charge. You get your speed test scores, what you pay your host, and what to cut. You do not pay us to see the number.

Typical hosting

$150-$500/yr

What website hosting usually costs. That is the bill you already pay them, not us.

Any CMS

Keep your stack

WordPress, Shopify, Webflow, Wix, Magento, custom PHP, or static. We start on the platform you have. No forced rebuild.

You can save

Up to $500/yr

When your public site is just pages plus a form, the paid server behind it can go to $0.

Owners who already run this path

1800 CLEANER
Clean Australia Service
CommerceVision
NewBook
CallerReady
Woodruff Property Management
LoginRadius
Superbench
Ketch Locksmiths
MCAAS Solutions
OpenSea
TennisRound
SolarWinds
Emburse
Oculogica

Why speed is worth it

Make the page faster. Then watch more of the traffic you already bought convert.

A slow page does not only fail PageSpeed. People leave. Ads you already buy bounce. Forms sit empty. Search trusts the page less. Then you still pay $150 to $500 a year to host it. We fix the wait so more visitors stay and more of them call, fill in a form, or buy, and we cut that yearly bill when the public site does not need it.

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Better conversion rates

A few extra seconds on a phone is enough for a form, demo, or purchase to never happen. Faster loading of the main content (called LCP) and a page that does not jump around give your offer a chance to be read and clicked.

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Lower bounce rates

If the first screen takes 6 to 8 seconds, many phone visitors leave before they see anything, and you never get a chance to win them back. Cut that wait and you keep more of the traffic you already paid for.

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More engagement

Visitors tend to stay longer, scroll further, and open a second page when the site works in the first two seconds. People who can tap, tap.

ads_click

Ads you already buy work harder

Google Ads and Meta charge you for the click either way. A faster landing page means more of those clicks turn into leads, instead of going straight back to the search results or the feed.

search

Search keeps the ranking you paid for

Core Web Vitals (Google's speed and stability checks) are one of the signals Google uses to rank pages. A fast, steady page is easier for Google to read and less likely to lose the click after it ranks.

savings

Plus the yearly hosting cut

Typical website hosting is $150 to $500 a year. If your site can be served as plain pages from a free host such as Cloudflare Pages, that bill can go to $0. Save up to $500 a year on top of the conversion work. Mail stays until you cancel on purpose.

Keep more of the clicks you buy

Paid visitors stop leaving while the page is still blank.

More forms and carts complete

Your offer is on screen while the visitor still wants it.

People stay long enough to read

Visitors scroll and open a second page instead of hitting the back button.

Proof you can screenshot

Test scores on the same pages, plus the bounce rate and conversions you already see in Google Analytics.

What you actually buy

How HeyLead speeds up a site on any platform

We do not need you to rip out your site first. Most speed problems are the same on every platform. We start there. If the host is the expensive part, we move only the public site and leave mail, CRM, or admin where they are.

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Core Web Vitals

Google's four speed checks: how fast the main content appears (LCP), whether the page jumps around (CLS), how long it freezes (TBT), and how fast it reacts to taps (INP). We work to scores you can screenshot, not vague "we made it snappier" claims.

web

Images and fonts

Smaller image formats (WebP and AVIF), images sized correctly, the main image loaded first, and fonts that do not make the page jump.

build

Scripts and CSS

Delay the scripts that freeze the page while it loads. Load only the styling the first screen needs. Keep your analytics, but not in the first second.

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Cache and CDN

Browsers keep the files that do not change, pages refresh when they should, and simple pages are served from servers close to the visitor with no PHP server needed.

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Hosting cost cut

Typical hosting is $150 to $500 a year. We cut that yearly bill when the public site does not need a full CMS server. Save up to $500 a year. Mail can stay until you cancel.

link

URL parity

Redirects, page addresses, and sitemaps stay. Pages that already rank do not turn into dead links.

Your CMS

Open your platform. Then read the dedicated page.

Each tile expands with what usually slows that platform, typical hosting of $150 to $500 a year, and a full page for that platform.

WordPress Themes, builders, LiteSpeed, cPanel · Typical hosting $150 to $500 a year expand_more

Plugin piles, page builders, and a cPanel box you outgrew are the usual tax. We speed the theme you have, or we move the public site off a paid WordPress host when that is cheaper.

  • check_circlePage builders loading big style files and unused sections on every page.
  • check_circleImage plugins fighting each other, plus original PNG/JPEG still in the library.
  • check_circleScripts from chat widgets, sliders, and three SEO plugins that hold up the page.

Typical WordPress hosting we see is $150 to $500 a year. Brochure plus a form can go to $0 origin and save up to $500 a year. WooCommerce still needs PHP for checkout.

WordPress performance page arrow_forward
Shopify Theme liquid, app scripts, image CDN · Typical site hosting $150 to $500 a year expand_more

Shopify already puts images on a CDN. The drag is app scripts, theme liquid, and extra apps you pay for every month. We work inside Online Store 2.0. We do not pretend you can host checkout somewhere else.

  • check_circleApps loading their code on every product and collection page.
  • check_circleOlder apps built into the theme instead of newer app blocks, so their code always loads.
  • check_circleUncompressed video in the hero, huge PNG badges, four webfonts.

Typical site hosting we see is $150 to $500 a year. Checkout stays on Shopify so that line does not go to $0. We still cut apps that only slow product pages. Save up to $500 a year on the hosting you can actually drop.

Shopify performance page arrow_forward
Webflow Assets, fonts, third-party embeds · Typical hosting $150 to $500 a year expand_more

Webflow sites get slow from the asset library, unused interactions, font files, and embeds. We tune inside Webflow. If you do not need the CMS editor on the public site, we can export static and cut the hosting line.

  • check_circleAnimation code loading on pages that never animate.
  • check_circleFull type families loaded for two weights.
  • check_circleBackground videos and oversized PNG in the hero.

Typical Webflow hosting we see is $150 to $500 a year. If nobody edits week to week, production HTML can leave that plan. Save up to $500 a year. Editors can keep a staging project.

Webflow performance page arrow_forward
Wix / Squarespace What we can tune vs what the platform locks · Typical hosting $150 to $500 a year expand_more

These builders cap how far a speed job can go. We still take the wins they allow: images, fonts, hidden apps, and the pages that take paid traffic. We tell you the ceiling on day one.

  • check_circleStock galleries and original camera files in the media library.
  • check_circleSite-wide apps and popups on every URL.
  • check_circlePlatform CSS you cannot delete, plus extra widgets on landing pages.

Typical builder hosting we see is $150 to $500 a year. We cannot always drop that to $0 while you stay. A move can save up to $500 a year. We still cut add-ons that only slow the page.

Wix / Squarespace performance page arrow_forward
Magento / WooCommerce Catalog images, TTFB, cache · Typical hosting $150 to $500 a year expand_more

Category and product URLs are where ads and search land. Huge galleries, uncached PHP, and a host billed like enterprise for a mid-size catalog are the usual pattern. We fix server response time, images, and caching without moving platforms unless you ask for one.

  • check_circleUnsized product images and multiple galleries per SKU.
  • check_circleCategory pages that are not cached, so every visit makes the server rebuild them.
  • check_circleExtensions and Woo plugins that add code to checkout and category pages.

Typical catalog hosting we see is $150 to $500 a year. Checkout still needs PHP. Speed and cache usually save more in ads than a host upgrade. Save up to $500 a year when marketing URLs leave a paid origin.

Magento / WooCommerce performance page arrow_forward
Custom PHP / Laravel Queries, TTFB, static front · Typical hosting $150 to $500 a year expand_more

Marketing pages do not need to hit the app on every visit. We cache or static-render the public front, keep the app for accounts and forms, and cut the VPS bill when you are paying for CPU you never use.

  • check_circleListing pages that ask the database the same question hundreds of times.
  • check_circleNo CDN, so HTML and images come from one region.
  • check_circleDebug bars, unused packages, and sync jobs on the web box.

Typical public-site hosting we see is $150 to $500 a year. We do not shrink a real app that needs that CPU. We stop marketing pages from sharing that bill. Save up to $500 a year.

Custom PHP / Laravel performance page arrow_forward
Static / Jamstack GitHub, Cloudflare Pages, Netlify · Typical leftover hosting $150 to $500 a year expand_more

Pages, Netlify, and GitHub already drop the server bill. Sites still fail PageSpeed on fat JS, fonts, and images. We fix the build and the assets. If leftover hosting still sits at $150 to $500 a year, we cut that too.

  • check_circleHeavy scripts for pages that should be plain HTML.
  • check_circleUnoptimized images committed to the repo.
  • check_circleFour font files that make the text jump when they load.

Many static sites should already be cheap. We still see $150 to $500 a year when bandwidth, image APIs, and serverless run on every hit. Caching and fewer functions bring that down. Save up to $500 a year.

Static / Jamstack performance page arrow_forward
Headless API TTFB plus the frontend you ship · Typical public origin $150 to $500 a year expand_more

Headless means two bills and two waits for the server to answer. The API can be fine while the frontend still ships a 7 second LCP. We store ready-made pages close to visitors, slim down the front end, and keep the content system you already pay for.

  • check_circlePages that still wait on a slow content system every time someone visits.
  • check_circleA front end that loads its content in the visitor's browser instead of ahead of time.
  • check_circleMedia from the CMS at original size.

Typical public origin we see is $150 to $500 a year. Speed work is not always a cheaper content system. It is fewer requests while the page loads. Save up to $500 a year when shopper HTML is cached or static.

Headless performance page arrow_forward

How the work runs

Six steps. You keep the domain.

01

Lab + hosting audit

PageSpeed scores on mobile and desktop, a list of everything the page loads, what you pay your host, and what really needs a PHP server.

02

Fix in place

If the CMS stays, we cut images, scripts, cache, and fonts on that CMS. No migration required.

03

Or move the public site

If the paid host is the waste, we move the public pages to a simple, fast setup and keep your forms and page addresses.

04

Prove it

You get before/after lab numbers, not a slide. Same URLs Google already knows.

05

Protect ads

Faster loading and no page freezes mean fewer paid visitors leave. Your tracking keeps working.

06

Leave a simple ops path

Git or CMS you can edit. No mystery server. Hosting you can cancel when mail is ready.

Case study

MCAAS Solutions: PageSpeed and origin hosting, before and after

Singapore cleaning company. SEO, Google Ads, and Meta were already running. The public site still sat on Namecheap / Vodien cPanel WordPress. We rebuilt the public site on GitHub, deployed to Cloudflare Pages, kept 198 post URLs, and cut DNS to the edge.

PageSpeed on 21 August 2026: mobile 98 / 100 / 100 / 100, desktop 100 across the board. TBT 0 ms. Live website origin is $0. Email can stay on cPanel until they cancel hosting on purpose.

Read the full MCAAS case study arrow_forward

Mobile PageSpeed

Before
50
After
98

Desktop PageSpeed

Before
80
After
100

Mobile LCP

Before
7.4 s
After
2.2 s

Desktop LCP

Before
1.5 s
After
0.4 s

Server response time

Before
~180 ms
After
18-20 ms

Live-site hosting

Before
cPanel WP
After
$0 origin

FAQ

Common questions about website performance

What to know before you get started.

What is website performance optimization? expand_more
Making pages load faster and stay steady: images, fonts, scripts, and caching, plus Core Web Vitals (Google's speed checks) and a CDN (servers close to your visitors). You get test scores you can screenshot and fewer wasted ad clicks, without losing the page addresses that already rank.
Do I have to leave WordPress? expand_more
No. Many sites stay on WordPress and still jump 20-40 PageSpeed points with images, cache, and script order. We only rebuild when the host and PHP stack are the expensive part.
What if we are on Shopify, Webflow, Wix, or another CMS? expand_more
We work inside the theme and the apps you already pay for. Some platforms cap how far you can go. We tell you that up front and still take the easy wins: images, fonts, third-party scripts, and cache headers.
Will rankings drop if you move hosting? expand_more
Not if page addresses, redirects, and DNS are changed in the right order. Google sees a faster site at the same addresses, not a new one.
How much hosting money can we save? expand_more
We see hosting from about $150 a year up to $500 a year. When the public site is pages plus a form, that yearly bill can drop to $0. Save up to $500 a year. Mail can stay on the old host until you cancel.
How long does a speed-only job take? expand_more
In-place optimization is usually days, not months. A full public-site rebuild is a planned switch-over, with a way to switch back if needed.
Is this the same as web design? expand_more
No. Web design is conversion layout and new pages. This service is speed, Core Web Vitals, and hosting cost. They sit next to each other because a pretty page that loads in 7 seconds still loses.
What do we get at the end? expand_more
A live site, before/after PageSpeed on mobile and desktop, a short note on what changed, and a hosting recommendation you can act on without a lock-in.

Send the URL. We will tell you if it is a tune-up or a hosting cut.

Lab scores, what the host is doing, and whether you can stop paying for WordPress on the public site. Any CMS.

Get a free website performance audit arrow_forward
Does speed actually lift conversions and cut bounce? expand_more
Speed does not rewrite a weak offer. It stops the offer from dying in the first seconds. Faster loading of the main content (LCP) and less page freezing (TBT) usually mean fewer people leave and more forms, calls, or purchases from the same traffic. We show lab scores. You watch bounce and conversions in GA4. We do not invent a lift percentage.