Free SEO and AI search tools you can run today
Check visibility, technical health, on-page content, and competitors before you spend more on ads. Clear reports. No login required.
Use the findings yourself, or partner with HeyLead to improve lead flow, lower cost per lead, and grow ecommerce sales at a lower CPA.
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How it works
Three steps. No account.
Pick a tool
Start with AI visibility, technical SEO, on-page, keywords, or a playbook.
Paste your URL
Most tools run in the browser. You get a clear report in minutes, not a sales call first.
Fix, or partner
Use the findings yourself, or bring HeyLead in to improve lead flow, CPL, and CPA.
01 of 05
AI Visibility & GEO
See where you stand in AI answers, and what is blocking you.
GEO Audit
Generative Engine Optimization audit for LLM and AI search discoverability.
Open tool arrow_forwardAI Search Audit
Comprehensive audit across ChatGPT, Claude, Perplexity, and Gemini.
Open tool arrow_forwardChatGPT Visibility Checker
See if ChatGPT cites your website and what blocks you from its answers.
Open tool arrow_forwardLLM Citation Checker
See how citation-ready your page is for LLMs like ChatGPT, Claude, Gemini, Perplexity, and Grok.
Open tool arrow_forwardAI SEO Audit
Full audit identifying technical issues that block AI search visibility.
Open tool arrow_forwardAI Overview Checker
Find out if your content can appear inside Google AI Overviews.
Open tool arrow_forwardPerplexity Ranking Checker
Audit how your site ranks across Perplexity AI answers and citations.
Open tool arrow_forwardAI Bot Access Builder
Choose which AI crawlers can use your content and get the robots.txt rules.
Open tool arrow_forwardAI Crawler Log Analyzer
Paste server logs and see which AI crawlers visit, what they fetch, and what fails.
Open tool arrow_forward02 of 05
Technical SEO
Make sure search engines and AI crawlers can reach and index your pages.
Google Index Checker
Check whether a URL is indexable for Google - not whether it already appears in results.
Open tool arrow_forwardRobots.txt Checker
Validate robots.txt for crawl issues and bot access.
Open tool arrow_forwardRobots.txt Generator
Build a valid robots.txt with templates and live validation.
Open tool arrow_forwardSitemap Checker
Validate XML sitemaps, count URLs, and detect broken entries.
Open tool arrow_forwardCanonical Checker
Check canonical tags before duplicate content hurts rankings.
Open tool arrow_forwardllms.txt Generator
Build a structured llms.txt file for AI models with live preview.
Open tool arrow_forwardllms.txt Validator
Validate llms.txt syntax, sections, and links.
Open tool arrow_forwardRedirect Chain Checker
Find redirect chains and loops that waste crawl budget.
Open tool arrow_forwardSchema Markup Validator
Validate JSON-LD structured data on any page.
Open tool arrow_forwardCore Web Vitals Checker
Check LCP, INP, and CLS performance for any URL.
Open tool arrow_forwardHreflang Generator
Generate the hreflang tags that tell Google which country or language version of a page to show.
Open tool arrow_forwardRobots.txt Tester
Test whether a crawler can fetch a URL under your robots.txt rules.
Open tool arrow_forwardLocal Business Schema Generator
Build the LocalBusiness structured data (JSON-LD) that search engines read, with address, hours, and service area.
Open tool arrow_forwardHreflang Checker
Check the hreflang tags that tell Google which country or language version of a page to show.
Open tool arrow_forwardSecurity Headers Checker
Check any URL for the security headers that protect visitors, including HSTS and CSP.
Open tool arrow_forwardBroken Link Checker
Spot dead internal and external links on a page.
Open tool arrow_forwardStructured Data Extractor
List the structured data a page gives search engines, in JSON-LD, Microdata, and RDFa formats.
Open tool arrow_forward03 of 05
On-Page & Content
Check the on-page elements that decide how your pages show up.
AI Readability Checker
See if AI can read, understand, and cite your page.
Open tool arrow_forwardH1 Checker
Check H1 tags for length, keywords, and uniqueness.
Open tool arrow_forwardMeta Description Checker
Check meta descriptions for length, pixels, and CTAs.
Open tool arrow_forwardSERP Snippet Preview
Preview title and meta in Google desktop and mobile results.
Open tool arrow_forwardTitle Tag Checker
Check title tags for length, pixels, and keyword placement.
Open tool arrow_forwardOpen Graph Preview
Preview how links look on Facebook, LinkedIn, and Slack.
Open tool arrow_forwardKeyword Density Checker
Measure keyword frequency without stuffing risk.
Open tool arrow_forwardInternal Link Analyzer
Map internal links and find orphan pages.
Open tool arrow_forwardHeading Outline Extractor
Pull the H1 to H6 structure out of any page and spot outline problems.
Open tool arrow_forwardBulk Title & Meta Checker
Check hundreds of titles and meta descriptions for length, pixels, and duplicates.
Open tool arrow_forwardImage SEO Checker
Check alt text, dimensions, lazy loading, and modern formats on a page.
Open tool arrow_forwardNAP Consistency Checker
Check that the business name, address, and phone (NAP) in your structured data match what visitors see.
Open tool arrow_forward04 of 05
Keywords & Competitors
Find what to target, and where competitors beat you.
Missing Keywords
Find keyword gaps versus competitors.
Open tool arrow_forwardSEO Competitor Analysis
Compare two domains head to head.
Open tool arrow_forwardBacklink Gap Snapshot
See external sites your competitor cites and links to that you do not.
Open tool arrow_forward05 of 05
Playbooks & Generators
Ship faster with checklists, builders, and ready-to-use templates.
UTM Link Builder
Build clean campaign URLs with consistent UTM parameters.
Open tool arrow_forwardFAQ Schema Generator
Build valid FAQPage JSON-LD from your questions.
Open tool arrow_forwardLocal SEO Checklist
Step-by-step local SEO checklist for service businesses.
Open tool arrow_forwardContent Brief Generator
Build writer-ready SEO briefs with intent labels, SERP notes, and competitor gaps.
Open tool arrow_forwardGoogle Ads Budget Calculator
Work out the budget, cost per lead, and return your Google Ads goals require.
Open tool arrow_forwardBing Ads Budget Calculator
Work out the budget, cost per lead, and return your Microsoft Advertising goals require.
Open tool arrow_forwardSEO ROI Calculator
Model payback and return on an SEO investment with your own assumptions.
Open tool arrow_forwardGoogle Review Link Generator
Create a direct Google review link and ready-to-send request messages.
Open tool arrow_forwardWant help turning a report into more leads?
The tools show the gaps. HeyLead can run SEO, paid search, Meta Ads, Insights, and conversion pages so lead flow, CPL, and CPA actually move.