Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Education & EdTech
More Enrolled Learners.
Stronger Authority.
Scalable Growth.
Learners don't sign up instantly. They need to believe in you first.
We run marketing for online learning and education companies. We show proof that you can deliver, reach people when they are looking for a course, and turn real interest into sign-ups, for platforms where trust drives every decision.
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Trusted by education & EdTech platforms to reach learners who are likely to sign up and stay
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Learner Acquisition
Learners who sign up
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Trust & Credibility
Credibility-first
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Community Growth
Active learner groups
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Impact Tracking
Real learning outcomes
Owners who already run this path
Who This Is For
We work with education and online learning businesses, including:
- check_circleOnline course creators and EdTech platforms growing sign-ups
- check_circleUniversities and colleges targeting domestic and international students
- check_circleWorkplace training providers selling to companies
- check_circleVocational training providers that compete on results and credibility
- check_circleEducation businesses with short sign-up windows to fill
EdTech platforms where trust drives every enrolment decision
Our Education & Online Learning Marketing Approach
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Learner Acquisition Aligned With Intent & Readiness
We aim for the right learners, not just more of them. We plan campaigns around three stages: people just exploring, people comparing courses, and people ready to start a trial or sign up. Using Google Search, paid ads, SEO and remarketing (ads for people who already visited your site), we reach learners when they are ready to take part.
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Multi-Audience Funnel Design
Education products often serve more than one audience. We build separate paths for students and individual learners, parents checking results and safety, teachers judging credibility, and schools or companies weighing a larger rollout. Each group sees messages and pages written for them, and your brand stays consistent.
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Authority, Trust & Credibility Positioning
In education, credibility persuades more than hype. We help you present what learners will be able to do, the evidence behind your method, the experience of your teachers, and real examples from past learners. The tone stays professional and easy to read. Trust then helps people sign up instead of holding them back.
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Performance Marketing Without Diluting Credibility
Pushy tactics damage education brands. We aim for sign-ups you can measure, honest messages that follow advertising rules, and a brand people still trust later. Growth should not cost you your reputation.
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Measurement Beyond Sign-Ups
Success in education is more than sign-ups. We track the quality of the learners you gain, how far they get through your course or platform, and which channels bring the ones who stay. Growth decisions then rest on real learning activity, not vanity numbers.
Marketing Services for Education & EdTech Companies
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Paid Marketing for Education Platforms
Acquiring Learners With Intent
- checkGoogle Ads for learning, testing, and certification searches
- checkPaid media for program discovery and evaluation
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SEO for Education & Online Learning
Owning Learning & Assessment Demand
- checkKeywords based on topics and the results learners want
- checkContent that builds credibility
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Search Engine Marketing (SEM)
Turning Searches Into Sign-Ups
- checkSearches from people looking for a course, test or certificate
- checkAd text that builds confidence and encourages a click
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Landing Pages & Conversion Improvement
Turning Interest Into Sign-Ups
- checkAudience-specific landing pages by learner type
- checkClear, outcome-driven messaging
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Analytics & Attribution
Measuring What Matters in Education
- checkTracking from first visit to active learner
- checkChannel-level performance tied to outcomes
Proven Education & EdTech Experience
We've worked with digital learning platforms and education-focused products where credibility and outcomes matter.
What You Can Expect
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Learners who are a better fit
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More trust, and more visitors who sign up
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Less wasted ad spend
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Clear insight into what drives adoption
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Marketing that supports long-term credibility and learning outcomes
This is education marketing built on trust and steady growth, not inflated numbers for a quick win.
Education Clients
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EdTech Platforms
Digital learning platforms and education products that trust HeyLead to reach learners who sign up and stay.
You're in good company
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
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Paul Liddiatt
Chief Marketing Officer, New Book
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HeyLead was instrumental in setting up the SEO approach in the early days of Tennis Round from page naming conventions and taxonomy through architecture and execution in driving traffic to the site. Their experience in helping early stage startups has been invaluable in generating demand, building brand awareness and helping establish our presence within the tennis community.
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Alex Marinov
CEO, TennisRound
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HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.
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Joe Charlson
CEO, CallerReady
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I worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
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Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
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Kenneth
Client, ketch.sg
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Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
Frequently Asked Questions
Questions about education marketing? We've got honest answers.
We have thousands of completions but almost no reviews - how do we fix that?
With a systematic social proof collection process: post-completion email sequences, outcome-focused testimonial prompts that ask for results rather than ratings, and re-engagement of happy graduates for case studies. Most EdTech companies never ask - which is why they never have the evidence they need.
How do you market to both parents making decisions and students doing the searching?
With separate audience funnels for each. Parents respond to outcomes, safety, and credibility. Students respond to community, aspiration, and experience. We run parallel campaigns with distinct creative and landing pages - and make sure both paths lead to enrolment.
We have a 3-month sign-up window - how do we make the most of it without wearing out the audience?
With a phased plan: awareness and research content early in the window, urgency-based sign-up campaigns in weeks 6-8, and a final push of reminder ads in the last two weeks. We refresh ads in stages to avoid fatigue while still reaching as many people as possible.
Can you reduce cost per sign-up without cutting reach?
Usually yes, by improving landing page conversion rates before touching ad spend. If 10% more visitors sign up, each sign-up costs about 9% less at the same budget. We always fix the page and the sign-up steps before we change the media plan.
We have B2C students and corporate L&D buyers - how do we serve both?
With two separate campaigns. Consumer learners get direct-response ads on Meta and Google. Company buyers get LinkedIn targeting by job title and industry, with a separate page for group sign-ups aimed at the people who buy training for their firm.
How do we compete against free YouTube content covering the same topic?
By selling what YouTube can't: structure, accountability, community, and credentials. Our creative emphasises transformation - where students end up - rather than information. Free content is only competition if you position yourself as a content provider instead of a learning partner.
Our completion rate is low - does that hurt marketing?
Indirectly, yes. Low completion reduces word-of-mouth, testimonials, and review volume - all critical acquisition assets. The best marketing strategy starts with student success. We can help you collect early wins and exit feedback that improves both the product and the positioning.
Can you help us expand into new countries while keeping our brand consistent?
Yes. We adapt each campaign to the country - language, platform, cultural references and pricing - while keeping the brand consistent centrally. Expansion needs both a consistent brand and a local feel.
How do we market upskilling programs to busy working professionals?
By targeting professional identity and career ambition, not just interest. LinkedIn is the primary channel. Google Search captures specific credential searches. Email retargeting re-engages those who didn't convert on first visit. Time-scarcity is a key message - these buyers need to know learning fits their schedule.
We're launching a new credential with no alumni yet - how do we build credibility from zero?
With a founding cohort strategy: early-bird pricing, faculty credentials as the primary social proof, advisory board credibility, and beta testimonials from any preview participants. Pre-launch credibility comes from the program design and instructors - not yet from alumni.
Let's Talk Education Growth
If you run an education or online learning platform and want growth without sacrificing trust, let's talk.
