Meta Ads Management

Turn Scrolls Into Sales. Every Single Day.

Facebook and Instagram ads that target real buyers—not just audiences—and convert them into leads and revenue.

Enter your website for a free audit and see how your Meta ads stack up against what's actually possible.

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Trusted by 160+ businesses to grow leads, cut costs, and scale revenue through search

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↑ 4.1× ROAS

Average return on ad spend across Meta Ads campaigns.

verified Proven Meta Ads results

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↓ 38% CPL

Average cost-per-lead reduction from Facebook & Instagram Ads.

savings Lower acquisition cost

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↑ 2.8× Leads

Average lead volume increase from Meta campaign optimization.

rocket_launch Scalable pipeline

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Pixel + CAPI

Full Meta Pixel and Conversions API tracking for accurate attribution.

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Great, we've got your website!

Now select the audit(s) you'd like and fill in your details — we'll review your site and get back to you.

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SEO Audit

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Paid Media

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query_stats

SEM Review

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speed

Website Speed

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Landing Page

Full Name *

Business Email *

Website URL *

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Phone Number (optional)

Biggest challenge right now? (optional)

Trusted By

Big Firm Advisors

1800 Cleaner

BrainBuilder

CallerReady

CommerceVision

Emburse

Ever Loved

HomeBackUp

Karla Boutique

Ketch

LoginRadius

MasterClass

NewBook

Oculogica

OpenSea

SolarWinds

Superbench

TennisRound

Woodruff

Big Firm Advisors

1800 Cleaner

BrainBuilder

CallerReady

CommerceVision

Emburse

Ever Loved

HomeBackUp

Karla Boutique

Ketch

LoginRadius

MasterClass

NewBook

Oculogica

OpenSea

SolarWinds

Superbench

TennisRound

Woodruff

Meta Ads Services We Offer

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Meta Ads Account Setup & Management

Full account setup and ongoing management across Facebook and Instagram Ads Manager.

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Facebook & Instagram Ads Campaigns

Targeted campaigns built and optimized across both platforms to reach your ideal audience.

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Lead Generation Ads

High-converting lead forms and landing page funnels designed to fill your pipeline.

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E-Commerce Sales Campaigns

Drive product sales with Advantage+ Shopping campaigns and controlled ROAS targets.

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Remarketing & Retargeting Funnels

Re-engage warm audiences — website visitors, video viewers, and leads — with precise retargeting.

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Creative Strategy & Ad Copywriting

Scroll-stopping ad creatives and copy tested to find what actually converts.

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Conversion Tracking (Pixel + CAPI)

Accurate attribution setup using Meta Pixel and Conversions API to measure every lead and sale.

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Performance Reporting & Insights

Clear, ROI-focused reporting dashboards so you always know what's working.

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Our Meta Ads Framework (Built for the US Market)

Account & Funnel Audit

We review your existing campaigns, tracking setup, audiences, creatives, and landing pages to identify leaks and scaling opportunities.

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Audience Strategy & Targeting

We build and test cold audiences (interests, behaviors, Advantage+), custom audiences (website, leads, video views), and lookalike audiences based on real conversion data.

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Creative Strategy & Testing

Creative is the #1 driver of Meta Ads success. We develop and test scroll-stopping ad creatives, short-form video and static formats, and clear hooks, offers, and CTAs. Winning creatives are scaled; losers are cut quickly.

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Campaign Structure & Optimization

We build campaigns using conversion-optimized objectives, clear budget allocation by funnel stage, and smart testing frameworks to find what scales.

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Conversion Tracking & Attribution

We ensure accurate tracking using Meta Pixel and Conversions API, event prioritization, and lead and purchase attribution alignment.

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Ongoing Optimization & Scaling

We optimize weekly by refreshing creatives, refining audiences, scaling winning ad sets, and controlling CPA and ROAS.

schedule Most clients see performance stabilization within 30–45 days, followed by scalable growth.

Why US Businesses Choose HeyLead for Meta Ads

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Performance-first approach focused on leads and revenue

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Strong creative testing frameworks — not guesswork

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Experience with high-competition US audiences

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Transparent reporting and clear communication

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Flexible, month-to-month management

US Client Partnerships

120+

Powerful Partnerships

US businesses that trusted HeyLead to turn Meta ad spend into qualified leads and measurable revenue.

Real Results from Meta Ads Campaigns

Service Business

-42%

Cost Per Lead

42% reduction in cost per lead within 60 days of campaign launch and creative testing.

E-Commerce Brand

2.1x ROAS

Meta-Driven Sales

2.1x return on ad spend from Meta-driven sales campaigns with Advantage+ Shopping.

B2B Company

Consistent Leads

Every Month

Consistent inbound leads using Meta and landing page funnels, month after month.

You're in good company

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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.

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Paul Liddiatt

Chief Marketing Officer, New Book

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HeyLead was instrumental in setting up the SEO approach in the early days of Tennis Round from page naming conventions and taxonomy through architecture and execution in driving traffic to the site. Their experience in helping early stage startups has been invaluable in generating demand, building brand awareness and helping establish our presence within the tennis community.

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Alex Marinov

CEO, TennisRound

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HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.

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Joe Charlson

CEO, CallerReady

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I worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.

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Warren Stokes

Director of Sales and Marketing, Avidian

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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.

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Andrew Woodruff

CEO, Woodruff Property Management

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The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.

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Kim Lazaro

Digital Marketing Manager, NewBook

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Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.

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Kenneth

Client, ketch.sg

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Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.

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Michael Sweet

CEO, 1800 CLEANER

Frequently Asked Questions About Meta Ads

Honest answers about Meta Ads management for US businesses.

We've burned money on Facebook Ads before — what makes this approach different? expand_more

Most Meta Ads fail because of weak creative, vague targeting, or sending clicks to a page that doesn't convert. We audit all three before spending a dollar. Creative is usually the #1 lever — and the place most agencies cut corners.

How do you find our audience after iOS 14 reduced tracking? expand_more

iOS 14 reduced signal but didn't eliminate it. We use first-party data, broad targeting with strong creative to let Meta's algorithm find your buyers, Conversions API for accurate server-side tracking, and multi-touch attribution modelling to close the measurement gap.

How many creatives do we need to test? expand_more

More than you think. We typically test 3–5 hooks, 2–3 formats (static, video, carousel), and rotate winning angles into evergreen campaigns. Creative fatigue is real — we build a systematic refresh cadence from day one.

What can we realistically expect in the first 30 days? expand_more

Initial data — reach, click-through rate, cost per landing page view. Real optimisation begins at day 14. By day 30, we have our baseline CPL and ROAS benchmarks that drive month 2 decisions.

Should we run Facebook or Instagram — or both? expand_more

We test placements and let performance dictate allocation, not assumptions. Generally: Instagram for visual and DTC brands; Facebook for older demographics and B2B retargeting. But the data always overrides the theory.

Do you use Advantage+ or manual campaign structures? expand_more

Both, strategically. Advantage+ works well for catalog sales and broad retargeting. Manual campaigns give more control for specific audience segments. We don't blindly default to either — the choice depends on your objective and funnel stage.

How do you stop our ads from targeting people who already bought from us? expand_more

Exclusion audiences. We exclude recent buyers, active customers, and email subscribers from acquisition campaigns. This protects your brand, improves efficiency, and makes sure budget goes toward net-new customers.

What does a winning Meta ad actually look like? expand_more

Pattern-interrupt in the first 2 seconds, a clear problem-solution hook, one CTA, and social proof or urgency where appropriate. Video consistently outperforms static — but a great static ad beats mediocre video every time.

We sell a complex product — can Meta Ads work for us? expand_more

Yes, but the funnel looks different. We use awareness-stage content to educate, retargeting to warm the lead, and lower-friction conversion events like lead forms or consultation offers. Complex sales require nurture — Meta Ads are how you trigger it.

How do we know if Meta is contributing to revenue vs. just claiming credit for it? expand_more

We cross-reference Meta's reported conversions against CRM data, use appropriate view-through vs. click-through attribution windows, and compare with organic and direct traffic trends. We never let inflated platform-reported ROAS go unchallenged.