Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Meta Ads Management
Turn Scrolls Into Sales. Every Single Day.
Facebook and Instagram ads that reach people likely to buy, then turn them into leads and sales you can count.
Enter your website for a free audit. We will show you what is working in your Meta ads and where money is being wasted.
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Trusted by 160+ businesses to grow leads, cut costs, and scale revenue through paid social
Owners who already run this path
Turn the next scroll into a booked job
Meta ads do not help you show up in AI answers such as ChatGPT or Google AI Overviews. For that, see our AI Search Optimization page and free tools.
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Meta Ads Account Setup & Management
Full account setup and ongoing management across Facebook and Instagram Ads Manager.
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Facebook & Instagram Ads Campaigns
Ads built and improved across both platforms to reach the people most likely to buy.
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Lead Generation Ads
Lead forms and landing pages that bring you calls and form leads.
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E-Commerce Sales Campaigns
Sell more products with Meta's automated Advantage+ Shopping campaigns, run against a return-on-ad-spend target you set.
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Remarketing & Retargeting Funnels
Show ads to people who already visited your site, watched your videos, or became leads, and bring them back.
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Creative Strategy & Ad Copywriting
Ad images, videos, and text, tested against each other to find what brings in leads.
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Conversion Tracking (Pixel + CAPI)
Tracking set up with the Meta Pixel (a code snippet on your site) and the Conversions API (a direct data link from your server to Meta), so your leads and sales are counted properly.
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Performance Reporting & Insights
Clear reports that show what you spent and what you got back.
Learn More arrow_forwardOur Meta Ads Framework (Built for the US Market)
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Account & Funnel Audit
We review your current campaigns, tracking, audiences, ads, and landing pages to find where money is wasted and where you can grow.
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Audience Strategy & Targeting
We test three kinds of audience. Cold audiences are people who have not heard of you yet, picked by interests and behavior. Custom audiences are your own site visitors, leads, and video viewers. Lookalike audiences are people similar to your best customers.
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Creative Strategy & Testing
The ad itself, meaning the image, video, and words, does most of the work on Meta. We test short videos and still images with different opening lines, offers, and buttons. Winners get more budget and losers are stopped quickly.
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Campaign Structure & Optimization
We set each campaign to aim for leads or sales, not just clicks. Budget is split by how close people are to buying, and we run planned tests to find what can grow.
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Conversion Tracking & Attribution
We make sure Meta counts your leads and purchases correctly, and that its numbers match your own records.
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Ongoing Optimization & Scaling
Every week we swap in fresh ads, tighten audiences, and put more budget behind winners. We watch your cost per lead or sale and your return on ad spend, which is what you get back for each dollar spent.
schedule Results usually settle into a steady pattern within 30 to 45 days. After that we work on growing them.
Why US Businesses Choose HeyLead for Meta Ads
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Performance-first approach focused on leads and revenue
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Planned ad tests, not guesswork
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Experience with high-competition US audiences
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Transparent reporting and clear communication
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Flexible, month-to-month management
US Client Partnerships
120+
Powerful Partnerships
US businesses that trusted HeyLead to turn Meta ad spend into qualified leads and sales.
Real Results from Meta Ads Campaigns
Service Business
-42%
Cost Per Lead
Each lead cost 42% less within 60 days of launch and ad testing.
E-Commerce Brand
2.1x ROAS
Meta-Driven Sales
$2.10 back for every $1 spent on Meta sales campaigns using Advantage+ Shopping.
B2B Company
Consistent Leads
Every Month
Steady new leads every month from Meta ads and landing pages.
You're in good company
FAQ
Common questions about Meta Ads
What to know before you get started.
We've burned money on Facebook Ads before - what makes this approach different?
Most Meta ads fail for one of three reasons: weak ads, vague targeting, or clicks sent to a page that does not turn visitors into leads. We check all three before we spend a dollar of your budget. The ad itself is usually the biggest lever.
How do you find our audience after iOS 14 reduced tracking?
Apple's iOS 14 update limited how much Meta can track, but it did not stop it. We use your own customer data, broad targeting with strong ads so Meta's system can find buyers, and the Conversions API, which sends results straight from your server to Meta. We also compare Meta's numbers with your own records to fill the gaps.
How many creatives do we need to test?
More than you would expect. We usually test 3 to 5 opening lines and 2 to 3 formats, such as still images, video, or carousel ads that people swipe through. Winners move into your long-running campaigns. Ads wear out when people see them too often, so we plan fresh ones from the start.
What can we realistically expect in the first 30 days?
You will see early numbers: how many people saw the ads, how many clicked, and what each visit to your page cost. Real improvement work starts around day 14. By day 30 we know your starting cost per lead and return on ad spend, and those set the plan for month two.
Should we run Facebook or Instagram - or both?
We test both and let results decide where the money goes. As a rule, Instagram suits visual and direct-to-consumer brands, and Facebook suits older audiences and B2B follow-up ads. Your own data wins over any rule.
Do you use Advantage+ or manual campaign structures?
Both, depending on the goal. Advantage+ is Meta's automated setup, where Meta decides who sees your ads. It works well for product catalog sales and broad follow-up ads. Manual campaigns give us more control over specific groups. We do not default to either one.
How do you stop our ads from targeting people who already bought from us?
We block them. Recent buyers, current customers, and email subscribers are left out of campaigns that aim to find new customers. That keeps your budget on new people and avoids annoying the ones who already bought.
What does a winning Meta ad actually look like?
It grabs attention in the first 2 seconds, names a clear problem and its fix, and asks for one action. Reviews or a real deadline help where they fit. Video often beats still images, but a great still image beats a weak video.
We sell a complex product - can Meta Ads work for us?
Yes, but the path looks different. We use ads to explain the product first, then follow-up ads to warm people up, then an easy first step such as a short form or a consultation offer. Complex sales take time, and Meta ads can start that conversation.
How do we know Meta is bringing in revenue and not just claiming credit for it?
Meta can claim credit for sales that would have happened anyway. So we compare Meta's numbers with your CRM (your customer records) and with your overall traffic trends. We also separate people who clicked an ad from people who only saw it. We do not accept Meta's own return figures without checking them.
Ready to Scale with Meta Ads?
Get a free Meta Ads audit and a plan built around your business and your customers.
Performance tools
See the leaks. Fix them. Keep improving.
Pair this channel with Insights, Free Tools, Auto Blogger, and website performance so traffic you buy or earn actually converts.
Local pages
Meta ads by city
Looking for a Meta ads agency near you? Each page below covers Meta ads for one of the cities we work in, with the real districts, portals and licences that decide a local job. These are US pages.
- New York
- Los Angeles
- Chicago
- Dallas
- Houston
- Atlanta
- Miami
- Phoenix
- Austin
- Denver
- Washington, D.C.
- Philadelphia
- Boston
- Inland Empire
- San Francisco
- Detroit
- Seattle
- Minneapolis
- Tampa
- San Diego
- Baltimore
- St. Louis
- Orlando
- Charlotte
- San Antonio
- Portland
- Sacramento
- Pittsburgh
- Las Vegas
- Cincinnati
- Kansas City
- Columbus
- Indianapolis
- Nashville
- Cleveland
- San Jose
- Virginia Beach
- Providence
- Jacksonville
- Milwaukee
- Raleigh
- Oklahoma City
- Memphis
- Richmond
- Louisville
- New Orleans
- Salt Lake City
- Birmingham, AL
- Buffalo
- Grand Rapids
- Tucson
- Honolulu
- Omaha
- Greenville
- Albuquerque
- Knoxville
- El Paso
- Charleston
- Cape Coral
- Boise
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
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