Ads and audiences follow the same suburb map as search. Each offer gets its own ad set: a rental review for landlords, a storm inspection for homeowners, a walkthrough for commercial buyers.
Audiences stack from a suburb area around Norman, Edmond or Midwest City, to past site visitors, to uploaded customer lists and audiences of people similar to your customers where the list is large enough.
We test Meta's instant lead forms against landing pages, because forms are quicker while pages screen out poor leads better. Ad images and wording refresh every few weeks so they do not tire.
Speed matters, so leads alert your team within minutes and calls are tracked back to the ad that produced them.