Free Growth Audits

Find What's Holding Back Your Growth

A free, human-led review of the channels that actually move pipeline - SEO, paid media, SEM, site speed, and landing pages. No generic PDF. No auto-scored vanity report.

You leave with prioritised fixes, a clear sense of what is wasting budget, and an honest view of where growth is realistic in the next 30 to 90 days.

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No website yet? No problem - we can still help.

Simple process

How your free audit works

From a short form to a prioritised action plan. No long sales process, no software login, and no requirement to hire us afterward.

Most audits are turned around within about 48 hours. You get findings you can hand to your team, agency, or developer the same day.

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Request your audit

Choose one or more audit types (SEO, paid, SEM, speed, landing page). Share your site, contact details, and optionally the biggest challenge you face right now.

No website yet? Tell us about the business and goals - we can still recommend a path.

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A strategist does the work

A real person reviews the channels you selected - not a bulk automated crawl dump. We look for intent gaps, wasted spend, technical blockers, and conversion friction.

Findings are ranked by commercial impact so you are not left with a 40-page laundry list.

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Get prioritised findings

You receive a clear report: what is broken, what is working, what to fix first, and what to stop. Specific enough for your team or freelancers to execute.

If you want help implementing, we can talk. If not, keep the plan and run with it - no obligation.

Why request one

How clients actually benefit

Most teams are busy shipping campaigns, content, and site tweaks without a single ranked view of what moves revenue. A free HeyLead audit gives you that prioritised map - so budget, time, and agency hours go to the work that compounds.

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Cut wasted spend fast

See which keywords, audiences, creatives, or pages burn budget without quality leads. Clients often reclaim budget within the first sprint by pausing losers and doubling down on proven intent.

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Know what to fix first

Not every issue is equal. You get a prioritised list tied to pipeline impact - so your developer, content lead, or media buyer works the 20% of tasks that drive 80% of results.

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An outside, unbiased view

Internal teams go blind to their own funnel. We look at your setup the way a buyer and a competitor would - messaging, intent coverage, tracking, and friction - without defending last quarter's decisions.

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Align founders, marketing, and ops

Use the report as a shared source of truth in planning meetings. Clear recommendations reduce "we should try everything" debates and turn strategy into a sequenced plan.

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Validate (or challenge) your agency

Already working with an agency or freelancers? A third-party audit helps you ask sharper questions, measure progress, and make sure retainers are pointed at outcomes - not activity.

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A realistic growth path

We will not promise page-one for every keyword. You get an honest view of where demand exists, what the site or ads can support today, and which bets are worth the next quarter.

Five audit types

What we review - and how you benefit

Pick the audit that matches your bottleneck, or select several. Each review is practical: what is wrong, why it costs you leads or money, and what to do next.

search SEO Audit

Organic demand that converts

We assess whether SEO is building real pipeline or just rankings and vanity traffic. Ideal if organic is flat, leads are low quality, or content is published without a clear commercial map.

We look at

  • check_circleHigh-intent vs low-intent keyword coverage
  • check_circlePages that attract traffic but fail to convert
  • check_circleProblem, solution, and decision-stage content gaps
  • check_circleLocal or regional SEO issues where relevant
  • check_circleTechnical blockers that suppress rankings or conversions

You benefit by

  • arrow_forwardKnowing if SEO is actually driving demand
  • arrow_forwardPrioritising fixes that impact revenue, not vanity rankings
  • arrow_forwardA clear call on what to fix, scale, or stop publishing
  • arrow_forwardA content and technical backlog your team can execute
ads_click Paid Media

Ads that buy pipeline, not clicks

For teams running Google, Meta, YouTube, or Performance Max who feel spend is up and lead quality is down. We separate activity from value.

We look at

  • check_circleKeyword and audience intent quality
  • check_circleMatch types, exclusions, and waste points
  • check_circlePerformance Max structure and signal quality
  • check_circleCreative alignment with buyer stage
  • check_circleFunnel fit from ad to landing page to conversion

You benefit by

  • arrow_forwardSeeing what is driving real value vs vanity metrics
  • arrow_forwardImmediate cuts or restructures that lift lead quality
  • arrow_forwardHonest guidance on whether scaling spend makes sense
  • arrow_forwardClear tests to run before the next budget increase
query_stats SEM Review

Search structure built around intent

A focused look at paid search architecture - branded defence, non-brand capture, competitor overlap, and landing alignment. Best when search is a core acquisition channel.

We look at

  • check_circleSearch keyword intent and account structure
  • check_circleBranded vs non-branded protection
  • check_circleCompetitor and marketplace overlap
  • check_circleConversion-led ad copy and extensions
  • check_circleLanding page fit by intent type

You benefit by

  • arrow_forwardFinding where search is leaking money
  • arrow_forwardImproving conversion quality from high-intent queries
  • arrow_forwardA cleaner SEM structure built for intent, not volume
  • arrow_forwardProtecting brand terms while growing non-brand demand
speed Website Speed

Speed that protects conversion rate

Slow pages tax every channel - SEO, ads, email. We focus on real-user performance and the technical bloat that kills mobile conversions.

We look at

  • check_circleCore Web Vitals and real-world load speed
  • check_circleMobile performance where most intent lives
  • check_circlePage bloat and friction points
  • check_circleTechnical blockers that hurt conversions

You benefit by

  • arrow_forwardPerformance issues ranked by business impact
  • arrow_forwardPractical fixes developers can implement quickly
  • arrow_forwardUnderstanding how speed affects revenue and ad CPA
  • arrow_forwardA tighter experience that keeps paid and organic traffic on-page
pageview Landing Page

Pages that turn intent into leads

Traffic without conversion is expensive. We review structure, messaging, friction, and behaviour so your highest-intent visits stop bouncing.

We look at

  • check_circleStructure and messaging alignment with the offer
  • check_circleBehaviour flow from entry to conversion
  • check_circleScroll depth, drop-off, and hesitation areas
  • check_circleHeat map insights where available
  • check_circleConversion friction across devices

You benefit by

  • arrow_forwardClear insight into why visitors do not convert
  • arrow_forwardSpecific CRO changes that lift form or call rates
  • arrow_forwardBetter lead quality through tighter message-market fit
  • arrow_forwardFaster decisions for redesigns or A/B tests
Choose your free audit above arrow_upward

Who benefits most

Built for operators who need clarity

The free audit is designed for service businesses, local and national brands, B2B teams, and founders who are already spending on growth - or about to - and want an honest map before the next big push.

  • apartment

    Founders and owners

    Get a plain-language view of what marketing is doing for the business, without drowning in platform jargon.

  • campaign

    Marketing leads and agencies

    Validate priorities, brief freelancers faster, and defend budget with a prioritised backlog tied to outcomes.

  • storefront

    Service and multi-location brands

    Especially useful when lead quality, local visibility, or paid efficiency varies by market or service line.

What you receive

Your free audit deliverables

  • check_circlePrioritised findings - ordered by likely revenue or efficiency impact, not alphabetically.
  • check_circleSpecific actions - concrete enough for a developer, media buyer, or content lead to start.
  • check_circleWhat to stop or deprioritise - so effort is not wasted on low-ROI work.
  • check_circleHonest next-step guidance - including whether it makes sense to scale, rebuild, or wait.
  • check_circleZero obligation - keep the plan and implement yourself, or talk to us if you want help.

Typical turnaround

Most free audits are returned within about 48 hours after we have the details we need. Complex multi-channel requests may take a little longer - we will set expectations up front.

Coverage

Industries and markets we audit for

The free audit is not a one-size template. We apply channel best practices to the way your industry actually wins leads - local service intent, B2B consideration cycles, multi-location search, e-commerce funnels, and more. The same review framework works across every HeyLead market.

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19 industry hubs

Plus 160+ niche pages of specialist patterns

If your trade sits under one of these hubs, we already speak the language of your buyers - booking calls, quote requests, multi-location search, and seasonal demand.

Home services and trades Cleaning and maintenance Real estate and property Locksmith and security Energy and home improvement Business advisory E-commerce Education and EdTech Hospitality and resorts Health and wellness Fitness Beauty and personal care Auto services Travel and activities Retail and local services Sports and recreation Technology and software Financial services

Not listed? We still audit most B2B and service brands. Tell us your niche in the form and we will tailor the review.

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5 countries and languages

Regional pages, local search, and market norms

HeyLead runs dedicated market trees so an audit for Australia is not a US template with the currency swapped. We account for local search behaviour, ad platforms, and how buyers phrase intent in each market.

United States

National and multi-state service brands, competitive local SEO, Google Ads and Meta at scale.

United Kingdom

UK spelling and SERP patterns, city and postcode intent, Google Ads and Meta with UK buyer language.

Australia

Metro and regional demand, AU spelling, seasonal trades, and multi-location service coverage.

Singapore

Compact, high-competition search, bilingual context where relevant, and efficient paid capture.

Spain (Espana)

Spanish-language chrome and messaging, local and national intent, market-aware recommendations.

Request the audit from the market site you care about (for example /au/free-audit/ or /es/free-audit/) so findings and follow-up stay aligned with that region.

Additional industries and edge cases we still cover

Beyond the 18 hubs above, free audits regularly help:

  • check_circleMulti-location franchises and roll-ups
  • check_circleB2B professional services and consultancies
  • check_circleHome service brands expanding into new metros
  • check_circleSaaS and product companies with content-led growth
  • check_circleClinics, studios, and appointment-based businesses
  • check_circleE-commerce brands mixing organic and paid acquisition
  • check_circleAgencies wanting a second opinion for a client
  • check_circleFounders preparing a rebrand, relaunch, or new market

FAQ

Questions clients ask before requesting

Straight answers so you know exactly what you are signing up for - including industries, countries, and what happens next.

Is the audit really free? expand_more

Yes. There is no fee for the SEO, paid media, SEM, website speed, or landing page reviews listed on this page. We invest the time so you can see how HeyLead thinks about growth - prioritised actions, not a sales pitch disguised as a scorecard.

You are never required to buy a project or retainer afterward. Keep the findings and implement with your team, freelancers, or current agency. If you want help executing, we can talk about that separately.

Who actually does the review? expand_more

A real strategist at HeyLead - not a fully automated tool dump. We use crawl data, public SERP and ad signals where relevant, and your form notes about challenges and goals. Then we apply judgement so recommendations match commercial priorities, not a generic checklist score.

That is why findings read like an action plan you can hand to a developer, media buyer, or content lead, rather than a 40-page PDF of warnings with no ranking of impact.

Will you spam me or lock me into a call? expand_more

No hard sell and no surprise sequences. We may follow up to deliver findings, clarify a detail, or answer questions about the report. A strategy call is optional if you want help implementing - never a condition of receiving the audit.

If you prefer email-only, say so in the challenge field. We will respect that and keep communication proportional to your request.

What if I already have an agency? expand_more

That is fine - and often useful. Many clients use the free audit as a second opinion: prioritise an agency backlog, validate reporting, or decide where a specialist is needed. We are not here to trash good partners; we are here to make the plan sharper.

You can share the report with your agency as a shared brief. If something in their work is already strong, we will say so. If budget is leaking or tracking is broken, you will see that clearly too.

How much access do you need? expand_more

Often a public site URL is enough to start for SEO, speed, and landing page reviews. For deeper paid media or analytics insights we may request read-only access later (for example Google Ads, Meta Ads, or Analytics). We will never ask for more than we need for the audit types you selected.

No website yet? Describe the business, offer, and markets in the form. We can still recommend channel priorities and what to build first.

Can I request more than one audit? expand_more

Yes. Select multiple types in the form - for example SEO plus landing page, or paid media plus SEM. If the combination is large, we may stage delivery so the first high-impact channel arrives quickly while the rest follows.

If you are unsure, pick the channel that hurts most right now (wasted ad spend, weak organic leads, slow site, or low conversion) and mention related concerns in the challenge field.

Which industries do you cover? expand_more

HeyLead specialises in service and growth-led brands across 19 industry hubs - including home services and trades, cleaning, real estate and property, security, energy, advisory, e-commerce, education, hospitality, health, fitness, beauty, auto services, travel, retail, packaging and shipping supplies, sports, technology and software, and financial services - plus 150+ niche patterns under those hubs.

If your category is adjacent (franchise roll-ups, multi-location clinics, B2B consultancies, content-led SaaS), we still audit regularly. Name your industry in the form so recommendations use the right buyer language and conversion paths.

Which countries and languages do you support? expand_more

We cover five markets with dedicated site trees: United States, United Kingdom, Australia, Singapore, and Spain (Espana). English markets keep local spelling and search norms; Spain uses Spanish chrome and market-aware messaging.

Submit from the regional free-audit URL that matches your priority market (for example /uk/free-audit/ or /es/free-audit/). That keeps findings, examples, and follow-up aligned with how buyers search and buy in that country.

How is this different from free online SEO tools? expand_more

Automated tools are useful for flags and technical lists. Our free audit is human-led and commercial: we rank issues by likely impact on leads, cost per acquisition, and growth realism - including when the answer is to stop spending, not to optimise everything.

You will not get a vanity 0-100 score with 200 equal warnings. You get a short prioritised plan you can act on in the next 30 to 90 days, with context for your industry and market where it matters.

How long does it take and what do I receive? expand_more

Most free audits are returned within about 48 hours after we have what we need. Complex multi-channel requests may take a little longer - we will set expectations up front if so.

You receive prioritised findings, specific actions, clear guidance on what to stop or deprioritise, and an honest view of next steps. That may arrive as a written report by email, with optional follow-up if you want clarification.

What happens after I get the findings? expand_more

You decide. Many teams implement in-house or with their existing agency using the prioritised list. Others ask HeyLead to quote implementation for SEO, paid media, landing pages, or a fuller growth engagement.

There is no obligation either way. If we are not the right fit to execute, you still keep the roadmap. If you want a deeper SEO or AI visibility analysis beyond the free scope, email [email protected] and we can outline a thorough follow-on review.

schedule
1 min
WhatsApp
30 min
Email
Average reply time
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100% Manual
Strategic, human reviews
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5 Audits
Every growth lever covered
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Zero Cost
No obligation, ever
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Not sure which audit you need?

Most businesses are not sure - and that is fine. Tell us your goal and constraints; we will point you at the highest-impact starting point.

Prefer a conversation first? Book a free strategy call. Prefer async? Submit the form above and we will recommend the right audit mix in our reply.

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