Free Growth Audits

A free look at lead flow, cost per lead, and where budget is wasted. for the UK

Built for UK owner-led businesses competing in British search. A person on our team reviews your SEO, paid ads, website speed and landing pages, and tells you what is costing you leads. No generic PDF. No automated score.

You leave with a ranked list of fixes, a clear view of what is wasting money, and an honest view of how much growth is realistic in the next 30 to 90 days in the UK.

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No website yet? No problem - we can still help.

Simple process

How your free audit works

From a short form to a prioritised action plan. No long sales process, no software login, and no requirement to hire us afterward in the UK.

Most audits are turned around within about 48 hours. You can hand the findings to your team, agency or developer the same day in the UK.

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Request your audit

Choose one or more audit types (SEO, paid, SEM, website performance, landing page). Share your site, contact details, and optionally the biggest challenge you face right now in the UK.

No website yet? Tell us about the business and goals - we can still recommend a path in the UK.

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A strategist does the work

A real person reviews the channels you selected, not a bulk automated crawl dump. We look for searches you are missing, wasted spend, technical problems and anything that stops visitors from becoming leads in the UK.

Findings are ranked by how much they matter to your revenue, so you are not left with a 40-page laundry list in the UK.

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Get prioritised findings

You receive a clear report: what is broken, what is working, what to fix first, and what to stop. It is specific enough for your team or freelancers to act on in the UK.

If you want help implementing, we can talk. If not, keep the plan and run with it - no obligation in the UK.

Why request one

How clients actually benefit

Most teams keep launching campaigns and making site changes without one ranked list of what actually brings in revenue. A free HeyLead audit gives you that list, so your budget, time and agency hours go to the work that pays off in the UK.

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Cut wasted spend fast

See which keywords, audiences, ads and pages use up budget without bringing in good leads. Pausing those frees money for what works in the UK.

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Know what to fix first

Not every issue is equal. You get a ranked list tied to revenue, so your developer, writer or ad manager works on the 20% of tasks that drive 80% of results in the UK.

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A fresh pair of eyes

People inside a business get used to their own website and ads. We look at yours the way a buyer and a competitor would: the message, the searches you cover, the tracking, and anything that makes people give up in the UK.

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Get everyone on the same page

Bring the report to your planning meeting. It gives everyone the same ranked list, so you spend less time debating what to try and more time doing it in the UK.

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Check your agency's work

Already working with an agency or freelancers? An outside review helps you ask better questions, check progress, and make sure you are paying for results, not just activity in the UK.

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A realistic growth path

We will not promise page one for every keyword. You get an honest view of where demand exists, what your site or ads can support today, and what is worth doing next quarter in the UK.

Five audit types

What we review - and how you benefit

Pick the audit that matches your bottleneck, or select several. Each review is practical: what is wrong, why it costs you leads or money, and what to do next in the UK.

search SEO Audit

Search traffic that turns into leads

We check whether your SEO is bringing in real leads or just rankings and traffic that never buy. A good fit if your Google traffic is flat, the leads are poor, or you publish content without a plan tied to sales in the UK.

We look at

  • check_circleWhether you cover searches from people ready to buy, not just people browsing in the UK
  • check_circlePages that attract traffic but fail to convert
  • check_circleMissing content for each stage, from first noticing a problem to making the decision in the UK
  • check_circleLocal or regional SEO issues where relevant
  • check_circleTechnical problems that hold back rankings or leads in the UK

You benefit by

  • arrow_forwardKnowing if SEO is actually driving demand
  • arrow_forwardFocusing on fixes that affect revenue, not vanity rankings in the UK
  • arrow_forwardA clear call on what to fix, scale, or stop publishing in the UK
  • arrow_forwardA to-do list of content and technical fixes your team can work through in the UK
ads_click Paid Media

Ads that bring leads, not just clicks

For teams running Google, Meta, YouTube or Performance Max (Google's automated campaign type) whose spend is rising while lead quality falls. We show which spend brings in real leads and which does not in the UK.

We look at

  • check_circleWhether your keywords and audiences reach people ready to buy in the UK
  • check_circleKeyword match settings, blocked search terms and where money leaks in the UK
  • check_circlePerformance Max structure and signal quality
  • check_circleCreative alignment with buyer stage
  • check_circleWhether the ad, the landing page and the form tell one story in the UK

You benefit by

  • arrow_forwardSeeing what brings in real value and what just looks good in reports in the UK
  • arrow_forwardQuick cuts or changes that improve lead quality
  • arrow_forwardHonest guidance on whether scaling spend makes sense in the UK
  • arrow_forwardClear tests to run before the next budget increase in the UK
query_stats SEM Review

Search ads organised around what buyers want

A focused look at how your paid search account is set up. We check ads on your own name, ads for people who do not know you yet, overlap with competitors, and whether each ad leads to the right page. Best when search ads are a main source of customers in the UK.

We look at

  • check_circleWhat your keywords mean and how the account is organised in the UK
  • check_circleAds on your own name versus ads for new customers in the UK
  • check_circleOverlap with competitors and marketplaces
  • check_circleAd wording and extras that push people to act
  • check_circleWhether each landing page matches what the searcher wants in the UK

You benefit by

  • arrow_forwardFinding where your search ads are leaking money
  • arrow_forwardTurning more searches from ready-to-buy people into good leads in the UK
  • arrow_forwardA cleaner account built around buyers, not just clicks in the UK
  • arrow_forwardProtecting your brand name searches while growing new business in the UK
speed Website Speed

Speed that keeps your leads

Slow pages cost you leads from every channel: SEO, ads and email. We look at how fast the site loads for real visitors and what slows it down on phones in the UK.

We look at

  • check_circleCore Web Vitals (Google's page speed and stability scores) and real-world load speed in the UK
  • check_circleHow the site performs on phones, where many visitors arrive in the UK
  • check_circlePage bloat and friction points
  • check_circleTechnical blockers that hurt conversions

You benefit by

  • arrow_forwardPerformance issues ranked by business impact
  • arrow_forwardPractical fixes developers can implement quickly in the UK
  • arrow_forwardUnderstanding how speed affects revenue and what you pay per lead in the UK
  • arrow_forwardA faster site that keeps paid and organic visitors from leaving in the UK
pageview Landing Page

Pages that turn visitors into leads

Traffic that does not become leads is money wasted. We review the layout, the wording and what gets in the way, so visitors who are ready to act stop leaving in the UK.

We look at

  • check_circleStructure and messaging alignment with the offer in the UK
  • check_circleThe path visitors take from landing to lead
  • check_circleScroll depth, drop-off, and hesitation areas
  • check_circleHeat maps (where people click and scroll) where available in the UK
  • check_circleWhat gets in the way of leads on phones, tablets and computers in the UK

You benefit by

  • arrow_forwardClear insight into why visitors do not convert
  • arrow_forwardSpecific changes that get more people to fill in the form or call in the UK
  • arrow_forwardBetter leads because your message matches what buyers want in the UK
  • arrow_forwardClearer decisions on redesigns and A/B tests (side-by-side page tests) in the UK
Choose your free audit above arrow_upward

Who benefits most

Built for owners who want a clear answer

The free audit suits service businesses, local and national brands, B2B teams and founders who already spend on marketing, or are about to, and want an honest view before they spend more in the UK.

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    Founders and owners

    Get a plain-language view of what marketing is doing for the business, without drowning in platform jargon in the UK.

  • campaign

    Marketing leads and agencies

    Check your priorities, brief freelancers faster, and back up your budget with a ranked list tied to results in the UK.

  • storefront

    Service and multi-location brands

    Especially useful when lead quality, local visibility, or paid efficiency varies by market or service line in the UK.

What you receive

Your free audit deliverables

  • check_circlePrioritised findings - ordered by likely revenue or efficiency impact, not alphabetically in the UK.
  • check_circleSpecific actions - concrete enough for a developer, media buyer, or content lead to start in the UK.
  • check_circleWhat to stop or deprioritise - so effort does not go into work that will not pay back in the UK.
  • check_circleHonest next-step guidance - including whether it makes sense to scale, rebuild, or wait in the UK.
  • check_circleZero obligation - keep the plan and implement yourself, or talk to us if you want help in the UK.

Typical turnaround

Most free audits are returned within about 48 hours after we have the details we need. Complex multi-channel requests may take a little longer - we will set expectations up front in the UK.

Coverage

Industries and markets we audit for

The free audit is not a one-size template. We adjust it to how your industry wins customers: local service searches, long B2B buying cycles, multi-location search, online stores and more. The same review method is used in every HeyLead market in the UK.

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19 industry hubs

Plus 160+ niche pages for specific trades and services in the UK

If your trade sits under one of these hubs, we already speak the language of your buyers - booking calls, quote requests, multi-location search, and seasonal demand in the UK.

Home services and trades Cleaning and maintenance Real estate and property Locksmith and security Energy and home improvement Business advisory E-commerce Education and EdTech Hospitality and resorts Health and wellness Fitness Beauty and personal care Auto services Travel and activities Retail and local services Sports and recreation Technology and software Financial services

Not listed? We still audit most B2B and service brands. Tell us your niche in the form and we will adjust the review to fit in the UK.

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5 countries and languages

Local pages, local search and local habits

HeyLead runs a separate site for each market, so an audit for Australia is not a US template with the currency swapped. We account for how people search locally, which ad platforms matter, and how buyers in each market phrase what they want.

United States

National and multi-state service brands, competitive UK local SEO, Google Ads and Meta at scale.

United Kingdom

UK spelling, how Google results look in the UK, city and postcode searches, and Google Ads and Meta ads written in the language UK buyers use.

Australia

Metro and regional demand, AU spelling, seasonal trades, and multi-location service coverage.

Singapore

Compact, high-competition search, bilingual context where relevant, and efficient paid capture in the UK.

Spain (Espana)

Spanish-language site and messaging, local and national searches, and recommendations that fit the market in the UK.

Request the audit from the market site you care about (for example /au/free-audit/ or /es/free-audit/) so findings and follow-up stay aligned with that region.

Additional industries and edge cases we still cover in the UK

Beyond the 18 hubs above, free audits regularly help: in the UK

  • check_circleMulti-location franchises and roll-ups
  • check_circleB2B professional services and consultancies
  • check_circleHome service brands expanding into new metros
  • check_circleSaaS and product companies with content-led growth in the UK
  • check_circleClinics, studios, and appointment-based businesses in the UK
  • check_circleE-commerce brands mixing organic and paid acquisition in the UK
  • check_circleAgencies wanting a second opinion for a client
  • check_circleFounders preparing a rebrand, relaunch, or new market in the UK

FAQ

Questions clients ask before requesting

Straight answers so you know exactly what you are signing up for - including industries, countries, and what happens next in the UK.

Is the audit really free? expand_more

Yes. There is no fee for the SEO, paid media, SEM, website speed or landing page reviews listed on this page. We put in the time so you can see how HeyLead works: a ranked list of actions, not a sales pitch dressed up as a scorecard in the UK.

You are never required to buy a project or monthly plan afterward. Keep the findings and implement with your team, freelancers, or current agency. If you want help executing, we can talk about that separately in the UK.

Who actually does the review? expand_more

A real strategist at HeyLead, not a fully automated tool dump. We use crawl data, public search results and ad data where relevant, and your form notes about challenges and goals. Then we apply judgment so the recommendations match your business priorities, not a generic checklist score in the UK.

That is why findings read like an action plan you can hand to a developer, media buyer, or content lead, rather than a 40-page PDF of warnings with no ranking of impact in the UK.

Will you spam me or lock me into a call? expand_more

No hard sell and no surprise sequences. We may follow up to deliver findings, clarify a detail, or answer questions about the report. A strategy call is optional if you want help implementing - never a condition of receiving the audit in the UK.

If you prefer email-only, say so in the challenge field. We will respect that and keep communication proportional to your request in the UK.

What if I already have an agency? expand_more

That is fine - and often useful. Many clients use the free audit as a second opinion: prioritise an agency backlog, validate reporting, or decide where a specialist is needed. We are not here to trash good partners; we are here to make the plan sharper in the UK.

You can share the report with your agency as a shared brief. If something in their work is already strong, we will say so. If budget is leaking or tracking is broken, you will see that clearly too in the UK.

How much access do you need? expand_more

Often a public site URL is enough to start for SEO, speed, and landing page reviews. For deeper paid media or analytics insights we may request read-only access later (for example Google Ads, Meta Ads, or Analytics). We will never ask for more than we need for the audit types you selected in the UK.

No website yet? Describe the business, offer, and markets in the form. We can still recommend channel priorities and what to build first in the UK.

Can I request more than one audit? expand_more

Yes. Select multiple types in the form - for example SEO plus landing page, or paid media plus SEM. If the combination is large, we may stage delivery so the first high-impact channel arrives quickly while the rest follows in the UK.

If you are unsure, pick the channel that hurts most right now (wasted ad spend, weak organic leads, slow site, or low conversion) and mention related concerns in the challenge field in the UK.

Which industries do you cover? expand_more

HeyLead specialises in service and growth-led brands across 19 industry hubs - including home services and trades, cleaning, real estate and property, security, energy, advisory, e-commerce, education, hospitality, health, fitness, beauty, auto services, travel, retail, packaging and shipping supplies, sports, technology and software, and financial services - plus 150+ niche patterns under those hubs in the UK.

If your category is adjacent (franchise roll-ups, multi-location clinics, B2B consultancies, content-led SaaS), we still audit regularly. Name your industry in the form so recommendations use the right buyer language and conversion paths in the UK.

Which countries and languages do you support? expand_more

We cover five markets with dedicated site trees: United States, United Kingdom, Australia, Singapore, and Spain (Espana). English markets keep local spelling and search norms; Spain uses Spanish chrome and market-aware messaging.

Submit from the regional free-audit URL that matches your priority market (for example /uk/free-audit/ or /es/free-audit/). That keeps findings, examples, and follow-up aligned with how buyers search and buy in that country.

How is this different from free online SEO tools? expand_more

Automated tools are useful for flags and technical lists. Our free audit is done by a person and focused on money. We rank issues by likely impact on leads, cost per acquisition and how realistic growth is, including when the answer is to stop spending, not to fix everything in the UK.

You will not get a vanity 0-100 score with 200 equal warnings. You get a short prioritised plan you can act on in the next 30 to 90 days, with context for your industry and market where it matters in the UK.

How long does it take and what do I receive? expand_more

Most free audits are returned within about 48 hours after we have what we need. Complex multi-channel requests may take a little longer - we will set expectations up front if so in the UK.

You receive prioritised findings, specific actions, clear guidance on what to stop or deprioritise, and an honest view of next steps. That may arrive as a written report by email, with optional follow-up if you want clarification in the UK.

What happens after I get the findings? expand_more

You decide. Many teams implement in-house or with their existing agency using the prioritised list. Others ask HeyLead to quote implementation for SEO, paid media, landing pages, or a fuller growth engagement in the UK.

There is no obligation either way. If we are not the right fit to execute, you still keep the roadmap. If you want a deeper SEO or AI visibility analysis beyond the free scope, email in the UK [email protected] and we can outline a thorough follow-on review.

schedule
1 min
WhatsApp
30 min
Email
Average reply time
manage_search
100% Manual
Reviewed by a person
workspace_premium
5 Audits
SEO, paid, SEM, speed and landing pages
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Zero Cost
No obligation, ever
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Not sure which audit you need?

Most businesses are not sure, and that is fine. Tell us your goal and your limits, and we will point you to the highest-impact place to start in the UK.

Prefer a conversation first? Book a free strategy call. Prefer async? Submit the form above and we will recommend the right audit mix in our reply in the UK.

Start with the free form arrow_upward Book a free strategy call arrow_forward

Our team

The same people on the audit and on the work

Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.

Martin, Founder, strategy and audits in the UK

Martin

Founder, strategy and audits

Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.

Yoana, Social and app development in the UK

Yoana

Social and app development

Shapes social strategy and builds practical app experiences that turn attention into action in the UK.

Mike, SEO in the UK

Mike

SEO

Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.

Robert, Paid media in the UK

Robert

Paid media

Plans and manages paid search and social campaigns around qualified leads in the UK.

Elmer, Analytics in the UK

Elmer

Analytics

Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.

Dino, Design in the UK

Dino

Design

Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.

Certified and experienced

Certified where it matters. Accountable for the outcome in the UK.

Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.

Google AdsCertified
Google AnalyticsCertified
Google Tag ManagerCertified
Operating since 2010Proven experience