Session recordings, click heatmaps, and on-page behaviour data so you fix landing pages with evidence - not opinions. Built for agencies and growth teams who need to know why traffic does not convert.
Lightweight tracking snippet, multi-site isolation, and a focused dashboard. Start with replay and heatmaps today - expand into funnels, form analytics, and journey alerts as the platform grows.
Session recordings
Full visits: scroll, clicks, path
Click heatmaps
Where attention lands - or never does
Scroll and engagement
Depth and pageview context
Multi-site isolation
One dashboard, separate data
Install with a small snippet or GTM - works on WordPress, static, and most marketing stacks
Available now
Analytics tells you that conversions dropped. Insights shows you the moment a visitor hesitated, rage-clicked a dead button, or abandoned after the company-size field.
Watch real sessions end to end. See how users move through service pages, pricing blocks, and forms - then share the clip with design or developers.
Aggregate click intensity on key templates. Spot decorative elements that steal clicks and CTAs that never get touched.
Understand whether proof, FAQs, and secondary CTAs are even in the viewport - or buried below the fold on mobile.
One snippet per site. Works with Google Tag Manager or direct install. Built to stay lean so marketing pages stay fast.
Register each client or brand property. Data stays isolated. Switch sites without mixing sessions or heatmaps.
Dashboard access for your team. Clear ingest keys per site so implementation stays controlled and auditable.
Growing platform
Insights starts with the highest-leverage behaviour views. Additional modules ship as the platform expands - so you grow into deeper CRO without changing vendors every quarter.
See drop-off by field, hesitation time, and error loops so you fix the company-size field - not the whole form blindly.
Define key steps (landing → service → form → thank-you) and quantify where visitors leave the path.
Rage clicks, dead clicks, and rapid backtracks surfaced automatically so you prioritise the worst UX friction first.
Get notified when conversion rate or form completion dips on priority pages - before the weekly report meeting.
Invite strategists and designers with scoped access so client data stays separate and collaborative-outs stay clean.
Tighter handoffs with GA4, ad platforms, and CRM events so behaviour insight sits next to revenue - not in a silo.
Want early access to a module that matters for your stack? Tell us your priority and we will map it to the roadmap.
Who uses Insights
Performance and growth marketers
Diagnose why paid and organic landings underperform without guessing at copy.
Web and CRO leads
Prioritise form, proof, and layout fixes with session evidence stakeholders accept.
Agencies running many sites
Multi-site isolation keeps client behaviour data separate while you work from one dashboard.
Pairs with HeyLead
Insights is strongest next to web and landing page work, analytics, and paid/organic programmes. When traffic is fine but leads are weak, start here before buying more clicks.
Shipping niche content at scale? Pair with HeyLead Auto Blogger so new pages launch into a stack that can also measure how visitors use them.
Get Insights on your sites arrow_forwardHow it works
Add the domain in Insights. Get a site ID and ingest key for that property only.
Paste the snippet sitewide or via GTM. Confirm pageviews land in the dashboard.
Open sessions and heatmaps on priority landing and service templates.
Ship layout, proof, and form changes - then confirm the next sessions improve.
FAQ
We will help you install Insights, prioritise the worst leaks, and connect findings to your SEO, ads, and landing page programme.