Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
20 similar tools
HeyLead Insights vs Hotjar and similar tools
Looking for a Hotjar alternative, or something similar to Clarity, FullStory, Mouseflow, or Crazy Egg? Insights includes recordings and heatmaps from $29 a month.
Other products often charge more as visits grow, or they sell extras on top. Here the basics stay included: watch sessions, see clicks, keep each site separate.
Related alternatives, one URL each
Twenty similar and related session-replay tools. No third-party logos. Original scorecards.
9.2 vs 6.4
session replay and heatmaps
vs Hotjar
The most widely known heatmap and recording tool. Easy to start. Session limits and add-on products can push the real bill up.
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9.2 vs 5.8
free replay and heatmaps
vs Microsoft Clarity
Free recordings and heatmaps with no session limit. The trade-off is less control, less separation between sites, and no agency-style setup.
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9.2 vs 5.4
heatmap snapshots
vs Crazy Egg
Classic click maps and overlays. Good for snapshots. Less suited to watching recordings across many sites.
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9.2 vs 5.1
enterprise session intelligence
vs FullStory
Excellent search and detail if you have an enterprise budget. More than most service-business landing pages need.
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9.2 vs 6.1
friction and form analytics
vs Mouseflow
Solid recordings, heatmaps, and form analysis. The price still follows the session pack you buy.
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9.2 vs 5.6
web and app replay
vs Smartlook
Website plus mobile app analytics. You pay for an app feature most service businesses never use.
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9.2 vs 5.9
replay, heatmaps, and live view
vs Lucky Orange
Recordings plus live chat. Fine for a store. More than you need if you only want to see how people use a lead form.
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9.2 vs 4.8
engineering session replay
vs LogRocket
Built for engineers hunting code errors. More tool, and a higher price, than a plumber's landing page needs.
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9.2 vs 4.6
product autocapture analytics
vs Heap
Great at looking back over events you did not set up in advance. Not a low-cost heatmap tool for five client sites.
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9.2 vs 5.7
open-source product suite
vs PostHog
Excellent if you want to host a full product-analytics suite yourself. More than you need if you only want heatmaps on landing pages.
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9.2 vs 5.2
enterprise experience analytics
vs Contentsquare
The company behind Hotjar. It is built and priced for large enterprise teams.
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9.2 vs 5.0
experiment and insights suite
vs VWO
Strong when you run an ongoing testing program. Expensive if you only want to watch what visitors do on a page.
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9.2 vs 5.5
SMB session replay
vs Inspectlet
Straightforward recordings for small businesses. The price still rises as your session count grows.
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9.2 vs 5.3
CRO toolkit
vs Plerdy
A many-tool kit for improving conversion rates. You may pay for popups and SEO widgets you will not use.
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9.2 vs 5.4
session replay SaaS
vs LiveSession
A capable recording tool. You still pay by the number of recordings, and it is not built for agencies running many client sites.
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9.2 vs 4.9
self-hosted replay
vs OpenReplay
Open-source recordings if you want to run your own servers. Most agencies do not.
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9.2 vs 4.4
enterprise digital experience
vs Glassbox
A serious enterprise tool for digital experience. It is built for much larger teams than a five-location service brand.
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9.2 vs 5.3
heatmap and experience platform
vs Ptengine
Capable heatmaps and experience views. You still pay a platform bill, not one flat agency price.
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9.2 vs 4.3
product analytics
vs Mixpanel
You search through recorded events. You still cannot watch a visitor miss the form.
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9.2 vs 4.2
enterprise digital analytics
vs Quantum Metric
Enterprise-scale measurement. Not a $49 heatmap tool for an HVAC landing page.
Similar alternative arrow_forwardMaster table: Insights vs 20 similar tools
| Capability | Insights | Hotjar | Clarity | Crazy Egg | FullStory | Mouseflow | Smartlook | Lucky Orange | LogRocket | Heap | PostHog | Contentsquare | VWO | Inspectlet | Plerdy | LiveSession | OpenReplay | Glassbox | Ptengine | Mixpanel | Quantum Metric |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Replay included | check_circleAll plans | warningPlan / usage | check_circleFree | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage |
| Heatmaps included | check_circleAll plans | warningPlan / usage | check_circleFree | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage | warningPlan / usage |
| Multi-site isolation | check_circleGrowth+ | warningVaries | cancelFree workspace | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries |
| ~$49 session volume | check_circle60k | warningVaries | cancelFree workspace | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries |
| Flat three plans | check_circle$29/49/79 | cancelMetered | cancelFree workspace | cancelMetered | cancelMetered | cancelMetered | cancelMetered | cancelMetered | cancelMetered | cancelMetered | cancelMetered | cancelMetered | cancelMetered | cancelMetered | cancelMetered | cancelMetered | cancelMetered | cancelMetered | cancelMetered | cancelMetered | cancelMetered |
| Agency landing focus | check_circleYes | warningVaries | cancelFree workspace | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries | warningVaries |
Independent comparison disclaimer
This page is an independent comparison published by HeyLead. It is not affiliated with, sponsored by, or endorsed by Hotjar, Microsoft Clarity, Crazy Egg, FullStory, Mouseflow, Smartlook, Lucky Orange, LogRocket, Heap, PostHog, Contentsquare, VWO, Inspectlet, Plerdy, LiveSession, OpenReplay, Glassbox, Ptengine, Mixpanel, Quantum Metric, or their owners.
Product names and trademarks belong to their owners and appear here only to identify those products. HeyLead does not use third-party logos, screenshots, or official brand artwork. Charts and scorecards are original HeyLead illustrations.
Feature and pricing notes come from publicly available materials at the time of writing. Vendors change plans. Confirm current details on the vendor site. Operator-fit scores are HeyLead opinions of fit for agency landing-page behaviour analytics, not lab tests or guaranteed results.
Corrections: [email protected].
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
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