Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Energy & Home Improvement
High-Value Leads.
Shorter Sales Cycles.
Confident Buyers.
Nobody buys solar or backup power on a whim. Education is the sales process.
We run marketing for solar, backup power and home improvement companies. We explain your offer to homeowners while they research, so your team spends its time on people who are already interested, not cold leads.
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Trusted by energy & home improvement brands to bring in homeowners who understand the offer and are ready to talk
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High-Value Leads
Educated buyers
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Home Resilience
Solar and backup
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Education-Led Growth
Problem-first
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Sales Alignment
Warm handoffs
Owners who already run this path
Who This Is For
We work with energy and home improvement businesses, including:
- check_circleSolar installers who want better homeowner leads
- check_circleBattery storage and energy efficiency providers educating new buyers
- check_circleEV charging installers building market presence in growing territories
- check_circleCommercial and industrial energy providers targeting CFOs and facility managers
- check_circleEnergy businesses competing against national brands in local markets
Home energy brands guiding long consideration cycles
Our Energy & Home Improvement Marketing Approach
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Education-Led Demand Generation
Help buyers understand before they decide. We plan campaigns around what homeowners worry about (power bills, outages, reliability) and what they are learning about (solar, backup power, battery options). We also plan for how they compare installers and what shows they are ready to buy. We use Google Search, paid ads, SEO and remarketing (ads for people who already visited your site). They meet your company with clear information, not confusion.
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High-Value Lead Capture
Quality over quantity. We screen out people who are just browsing, attract homeowners and businesses that suit what you sell, and hand your sales team better-qualified prospects. The aim is fewer wasted conversations and more closed sales.
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Long Decision Journey Support
Stay in view without being pushy. Energy and home improvement decisions take time. We build follow-up that supports long research and more than one decision-maker in the household or business. It covers return visits and reminder ads too. Phone or in-person conversations are backed by a trustworthy online presence.
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Balancing Urgency With Long-Term Trust
Outages create urgency, but trust closes the sale. We help you talk honestly about outages and rising energy bills. We present your system as a long-term purchase and point to reliability, warranties and experience. Worry turns into confidence, not pressure.
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Measuring Real Sales
Cost per lead is only part of the picture. We track lead quality, how far each lead moves toward a signed job, which channels helped along the way, and which contributed to closed sales. You decide using actual sales results, not surface numbers.
Marketing Services for Energy & Home Improvement Brands
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Paid Marketing for Energy & Home Improvement
Reaching Ready Buyers With Honest Messages
- checkGoogle Ads for solar, backup power, and battery storage searches
- checkHelpful messages matched to where the buyer is in their decision
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SEO for Energy & Home Improvement
Showing Up When Buyers Search
- checkKeywords based on the products you install and the results buyers want
- checkBetter local and regional visibility in search
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Search Engine Marketing (SEM)
Turning Searches Into Calls
- checkSearches from people ready to buy solar, generators or backup power
- checkAd text that shows your credibility and encourages a click
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Landing Pages & Conversion Improvement
Turning Education Into Consultations
- checkSolution-specific landing pages by product type
- checkTrust signals including warranties and certifications
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Analytics & Attribution
Clarity Across Long Sales Cycles
- checkTracking from first visit to booked consultation
- checkChannel-level ROI tied to actual sales outcomes
Proven Energy & Home Improvement Experience
We've worked with energy and home resilience brands operating in high-consideration, high-trust markets.
What You Can Expect
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Better-fit residential and commercial leads
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Prospects who already understand the offer and need less explaining
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Sales work that focuses on the people most likely to buy
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Clear visibility into ROI across long sales cycles
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Marketing that supports long-term, sustainable growth
This is energy and home improvement marketing that builds trust and supports your sales team, instead of chasing short-term volume or pushy tactics.
Energy Clients
2+
Energy & Home Improvement
Energy and home backup power brands that trust HeyLead to bring in better-informed leads and steady growth.
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You're in good company
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
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Paul Liddiatt
Chief Marketing Officer, New Book
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HeyLead was instrumental in setting up the SEO approach in the early days of Tennis Round from page naming conventions and taxonomy through architecture and execution in driving traffic to the site. Their experience in helping early stage startups has been invaluable in generating demand, building brand awareness and helping establish our presence within the tennis community.
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Alex Marinov
CEO, TennisRound
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HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.
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Joe Charlson
CEO, CallerReady
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I worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
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Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
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Kenneth
Client, ketch.sg
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Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
Frequently Asked Questions
Questions about energy & home improvement marketing? We've got honest answers.
We generate solar leads - but most say they were 'just browsing.' How do we fix quality?
By screening people inside the ad and on the landing page. We add a few questions on purpose: a multi-step form asking about property ownership, roof type and electricity bill before it asks for contact details. Casual browsers drop off. Serious buyers finish it.
Our competitors advertise '$0 upfront' - how do we compete without misleading anyone?
By being open about the deal. We focus on what customers actually want: a trusted local installer, honest savings estimates and a warranty behind the work. Zero-down offers attract price-shoppers. A right-sized system with real savings attracts buyers who stay with you.
Can you target homeowners specifically and exclude renters?
Yes. We use homeowner audience lists, focus on areas where most people own their homes, and write ads that speak directly to owners. Where the ad platform allows, we also target by home value and property type.
How do we keep a lead warm through a 3-6 month sales cycle?
With an automatic email sequence. Weeks 1-4 cover education (how solar works, what to expect), then a savings calculator, comparison content and proposal follow-ups. If the sale happens in month 3, the follow-up has to start in month 1.
Battery storage is unfamiliar to most homeowners - how do we market something they don't understand?
Lead with the problem, not the technology. Power outages, rising electricity bills, grid reliability - once homeowners are aware of those problems, battery storage becomes an obvious solution rather than a confusing add-on.
Can you help with commercial and industrial solar as well as residential?
Yes, but it is a completely different job. Commercial and industrial buyers are CFOs and facility managers who respond to ROI calculators, sustainability reporting value and case studies from similar businesses. We run business and homeowner campaigns as separate efforts.
How do we become the obvious local choice before national installers move in?
With a strong local search presence. That means pages for each area you serve and a well-kept Google Business Profile (your listing on the map) for every suburb. It also means ads on your own brand name, so you appear first when locals look for you. Being a real local company is your advantage, and we make it visible.
EV charging installation is a new service - how do we market something most people don't know they need?
With awareness content that educates around EV ownership and home charging convenience, paired with search campaigns capturing the growing segment already searching for installers. The EV market is expanding fast - getting there early is the advantage.
How do government rebates and incentives change our marketing strategy?
They can change a lot. Campaigns built around rebates create urgency, but they need constant updating as the incentive rules change. We build campaign versions that lead with the rebate where it applies and compare results before and after each change, so you can see its real effect.
Can you run residential and commercial campaigns at the same time without one taking customers from the other?
Yes - by treating them as completely separate campaigns with separate budgets, creative, landing pages, and conversion tracking. The buyer journeys are different enough that a combined strategy always hurts both. We separate them from the start.
Let's Talk Energy & Home Improvement Growth
If you work in solar, backup power or home improvement and want marketing that informs buyers and brings in ready-to-talk leads, let's talk.
