Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM / PPC Services
Stop Wasting Budget. Start Winning Clicks That Convert.
We run your Google and Bing ads to bring in leads and sales, not just clicks. You see what you spent and what it brought back.
Enter your website and we'll audit your paid search setup and show you where the money's leaking.
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Trusted by 160+ businesses to grow leads, cut costs, and scale revenue through search
Owners who already run this path
See where the ad budget is leaking
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Google Ads Management
Ads on Google search, Google's automated Performance Max campaigns, and ads that follow past visitors.
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Microsoft (Bing) Ads Management
Ads on Bing, where a click can cost less than on Google.
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Keyword Research & Expansion
Find the search phrases that bring in buyers.
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Ad Copywriting & Testing
Test ads against each other and keep the winners.
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Bid & Budget Optimization
Put more of the budget behind what works.
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Conversion Tracking Setup
Count every call and form so you know what works.
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Transparent Reporting Dashboards
Reports that show what you spent and what came back.
Learn More arrow_forwardOur Proven Paid Search Process (Built for the US Market)
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Account & Market Audit
We look through your current ads, your competitors, what people type into Google, and the pages your ads send people to. Then we list where money is wasted and where you can grow.
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Keywords That Show Buying Intent
We bid on phrases people use when they are ready to buy, such as "emergency plumber near me", not broad terms that burn budget. Each phrase is matched to the ad and page that fit it.
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Campaign & Structure Setup
We set up campaigns in tidy groups so each ad shows for the right searches. Match types, the settings that control how closely a search must match your keyword, are chosen on purpose. We target by state, city, or nationwide.
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Conversion-Focused Ad Copy
We write ads that speak to the right buyer, so fewer of the wrong people click. Better ads also raise your Quality Score, Google's rating of how relevant your ad and page are, which can lower what you pay per click.
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Landing Page Optimization
We make sure each ad sends people to a page that repeats the same offer. More visitors then call or fill in the form, and each lead costs you less.
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Conversion Tracking & Analytics
We set up tracking so every call, form, and booked job is counted and tied back to the ad that caused it.
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Continuous Optimization & Scaling
Every week we check results, move budget to what is bringing in leads, and stop what is wasting money. We also adjust bids, which is what you offer to pay for each click.
schedule Most clients see measurable improvements within the first 30-60 days.
Why US Businesses Choose HeyLead for Paid Search
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Performance-first approach focused on leads and revenue
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Experience managing high-competition US markets
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Month to month, free to cancel with 1 month's notice
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Clear communication and transparent reporting
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Growth that stays within a cost per lead you can afford
US Client Partnerships
120+
Businesses Served
US businesses that trusted HeyLead to turn ad spend into leads and sales.
Real Paid Search Results from US Clients
Service Business
-38%
Cost Per Lead
Each lead cost 38% less within 60 days of rebuilding the campaigns.
E-Commerce Brand
2.4x ROAS
High-Intent Search
$2.40 back for every $1 spent on search campaigns aimed at people ready to buy.
B2B Company
Consistent Demos
Commercial Keywords
Steady demo bookings from searches by people ready to buy, with little wasted spend.
You're in good company
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
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Paul Liddiatt
Chief Marketing Officer, New Book
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HeyLead was instrumental in setting up the SEO approach in the early days of Tennis Round from page naming conventions and taxonomy through architecture and execution in driving traffic to the site. Their experience in helping early stage startups has been invaluable in generating demand, building brand awareness and helping establish our presence within the tennis community.
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Alex Marinov
CEO, TennisRound
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HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.
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Joe Charlson
CEO, CallerReady
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I worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
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Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
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Kenneth
Client, ketch.sg
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Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
FAQ
Common questions about paid search
What to know before you get started.
We've spent thousands on Google Ads and got nothing - why would this time be different?
Because most ad accounts are set up badly from day one. We start with an audit that finds wasted spend, loose keyword settings, missing negative keywords (words that stop your ads showing for the wrong searches), and broken tracking. The fix is usually hiding inside what you already run.
How do you stop Google from burning our budget on irrelevant clicks?
We keep keyword settings tight, so your ads only show for searches close to what you sell. We read the list of real searches that triggered your ads and block the irrelevant ones. We also review bids by device and location every week, not every month.
What's a realistic cost per lead we should expect?
It depends on your industry, competition level, and the strength of your offer. We benchmark against real data from similar campaigns and give you an honest estimate before you commit a dollar to us.
Can you take over an existing campaign or do you need to start from scratch?
Both. We audit what exists, keep what's working, and restructure what isn't. Starting over is rarely the right move - the data inside an existing campaign is valuable and we use it.
What is Quality Score and why does it affect what we pay per click?
Quality Score is Google's rating of how well your ads, keywords, and landing pages match each other. A higher score usually means you pay less per click for the same position. We work on it because it affects what each lead costs you.
Should we bid on our own brand keywords if we already rank #1 organically?
Usually yes. Ads on your own business name stop competitors from taking that spot, they tend to convert well, and the clicks are cheap. We check whether they bring you extra sales before we recommend them.
How often does your team actually check on our campaigns?
Every business day. Automated rules catch odd spending overnight, and our team reviews results each business day. You will not wait a month to hear how things are going.
What's the difference between Search, Display, and Performance Max?
Search ads show when someone types in what you sell. Display ads are banners shown across websites to build awareness. Performance Max is Google's automated campaign type that runs across all of Google at once. We use each where it fits. Performance Max is not always the right starting point, even though Google pushes it.
How do you decide which ad gets credit when a customer saw several before buying?
Where it is available we use Google's data-driven attribution, which shares credit across the ads a customer saw. For sales that close offline, we add data from your CRM, the system where you keep customer records. You see which campaigns brought in revenue, not just which one got the last click.
Can paid search work for B2B with a 6-month sales cycle?
Yes, if you measure deals in progress and closed revenue, not just form fills. We run ads for people at different stages of deciding, and we follow each lead through to a closed deal. An MQL is a lead that marketing has judged worth the sales team's time.
Ready to Turn Ad Spend into Revenue?
Get a free paid search audit and a clear plan to get more leads from your Google and Bing ads.
Performance tools
See the leaks. Fix them. Keep improving.
Pair this channel with Insights, Free Tools, Auto Blogger, and website performance so traffic you buy or earn actually converts.
Local pages
Google Ads by city
Looking for a Google Ads agency near you? Each page below covers Google Ads for one of the cities we work in, with the real districts, portals and licences that decide a local job. These are US pages.
- New York
- Los Angeles
- Chicago
- Dallas
- Houston
- Atlanta
- Miami
- Phoenix
- Austin
- Denver
- Washington, D.C.
- Philadelphia
- Boston
- Inland Empire
- San Francisco
- Detroit
- Seattle
- Minneapolis
- Tampa
- San Diego
- Baltimore
- St. Louis
- Orlando
- Charlotte
- San Antonio
- Portland
- Sacramento
- Pittsburgh
- Las Vegas
- Cincinnati
- Kansas City
- Columbus
- Indianapolis
- Nashville
- Cleveland
- San Jose
- Virginia Beach
- Providence
- Jacksonville
- Milwaukee
- Raleigh
- Oklahoma City
- Memphis
- Richmond
- Louisville
- New Orleans
- Salt Lake City
- Birmingham, AL
- Buffalo
- Grand Rapids
- Tucson
- Honolulu
- Omaha
- Greenville
- Albuquerque
- Knoxville
- El Paso
- Charleston
- Cape Coral
- Boise
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
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