Stop Wasting Budget. Start Winning Clicks That Convert.
We run Google and Bing Ads campaigns built around revenue—not impressions, not clicks, not vanity.
Enter your website and we'll audit your paid search setup and show you where the money's leaking.
Trusted by 160+ businesses to grow leads, cut costs, and scale revenue through search
Comprehensive Paid Search Services (Google & Bing Ads)
Microsoft (Bing) Ads Management
Lower CPCs, high-quality US traffic.
Learn More arrow_forwardConversion Tracking Setup
Accurate performance measurement.
Learn More arrow_forwardOur Proven Paid Search Process (Built for the US Market)
Account & Market Audit
We analyze your existing campaigns, competitors, search intent, and landing pages to identify inefficiencies and growth opportunities.
High-Intent Keyword Strategy
We focus on commercial and transactional keywords—not broad traffic that burns budget. Every keyword is mapped to search intent and funnel stage.
Campaign & Structure Setup
We build tightly structured campaigns using exact, phrase, and smart broad match strategies, clear ad group segmentation, and geographic targeting by state, city, or nationwide.
Conversion-Focused Ad Copy
We write ads designed to pre-qualify clicks, reduce wasted spend, and improve Quality Score.
Landing Page Optimization
We align ads with landing pages to improve conversion rate, cost per lead, and user experience.
Conversion Tracking & Analytics
We implement accurate tracking using Google Ads, GA4, Microsoft Ads tracking, and call, form, and lead-event attribution.
Continuous Optimization & Scaling
We optimize weekly by adjusting bids and budgets, refining keyword match types, and expanding winners while cutting waste.
schedule Most clients see measurable improvements within the first 30–60 days.
Why US Businesses Choose HeyLead for Paid Search
Performance-first approach focused on leads and revenue
Experience managing high-competition US markets
No long-term lock-in contracts
Clear communication and transparent reporting
Strategic balance between scale and efficiency
Powerful Partnerships
US businesses that trusted HeyLead to turn ad spend into revenue with high-intent paid search campaigns.
Real Paid Search Results from US Clients
38% reduction in cost per lead within 60 days of campaign restructure.
2.4x return on ad spend from high-intent search campaigns targeting buyer-ready keywords.
Consistent demo bookings from US commercial keywords with low wasted spend.
You're in good company
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, New Book
HeyLead was instrumental in setting up the SEO approach in the early days of Tennis Round from page naming conventions and taxonomy through architecture and execution in driving traffic to the site. Their experience in helping early stage startups has been invaluable in generating demand, building brand awareness and helping establish our presence within the tennis community.
Alex Marinov
CEO, TennisRound
HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.
Joe Charlson
CEO, CallerReady
I worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
Warren Stokes
Director of Sales and Marketing, Avidian
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
Kenneth
Client, ketch.sg
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Frequently Asked Questions About Paid Search
Honest answers about paid search management for US businesses.
We've spent thousands on Google Ads and got nothing — why would this time be different?
How do you stop Google from burning our budget on irrelevant clicks?
What's a realistic cost per lead we should expect?
Can you take over an existing campaign or do you need to start from scratch?
What is Quality Score and why does it affect what we pay per click?
Should we bid on our own brand keywords if we already rank #1 organically?
How often does your team actually check on our campaigns?
What's the difference between Search, Display, and Performance Max?
How do you attribute conversions fairly when a customer touched multiple ads before converting?
Can paid search work for B2B with a 6-month sales cycle?
Keep up with the latest from HeyLead
Get tips, news and advice to make marketing easier.
Read our blog chevron_rightReady to Turn Ad Spend into Revenue?
Get a free paid search audit and a clear roadmap to improving performance across Google and Bing.