The I-405 crawl at 4 pm is the real service radius for an Eastside crew, and your Google Ads should be drawn around it.
If you pay for Google clicks in Seattle, the money only helps when the caller is someone you can reach. HeyLead runs Google Ads for trades, property managers and cleaning firms. We split campaigns by suburb and drive time instead of one big circle, keep emergency and planned work apart, and count booked work instead of clicks. Budgets are set and reported in dollars. Bring your last 90 days of spend to the free audit.
What we do
Google Ads buys the urgent clicks today. SEO pages, Meta ads and landing pages share the same suburb map, so spend is not wasted twice.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
Plumbing, heating and restoration firms with vans based on the Eastside or in the South Sound and a hard limit on how far they will go.
Property managers who want landlord leads from Bellevue and Kirkland, not clicks from towns where they manage no doors.
Commercial cleaning companies pricing office contracts in Redmond, Bellevue and South Lake Union who need to reach facility managers, not homeowners.
Owners burned by a set-and-forget freelancer who want one team accountable for spend, tracking and the landing page.
The local picture
Your market
Google Ads around Puget Sound rewards precision because the geography punishes vague targeting. Lake Washington and its two floating bridges turn a short distance on the map into a long drive.
A Bellevue crew and a Ballard crew are not chasing the same customer, even if both say Seattle. Tacoma and Everett are further again. Buying the whole metro as one circle spreads your budget over areas the van cannot reach before close.
Prices per click also differ from suburb to suburb, so budgets are set suburb by suburb instead of spread evenly. Trade jobs sit under Washington contractor licenses and brokerage work under Washington DOL broker licenses.
The license belongs to your firm, and HeyLead only runs the marketing.
Your customers
High-intent buyers arrive two ways. Owners search for a provider with terms like Seattle google ads management or ppc agency Seattle. Customers search for a job: burst pipe, no heat, ants in the walls, office cleaning quote, property manager near me.
Emergency searches need a phone answered now and a page that leads with a number. Planned searches such as heat pump install or lease-end cleaning can carry a form and a comparison, so they run in their own campaigns.
Job seekers, DIY searches and directory shoppers stay out. Reports show the calls and forms that became booked work, in dollars.
Our approach
Geography comes first. We build suburb groups from where your crew actually goes, not one circle around downtown.
Then we choose keywords with tight matching and a standing list of blocked terms, such as job seekers and DIY, and we review the real search terms every week in the early months.
Click-to-call buttons and call tracking sit on every campaign, and ads run only during the hours someone can answer. Google Local Services Ads (the pay-per-lead ads at the top of search) or Maps placements are added where your trade qualifies.
Each suburb and offer gets its own landing page. Conversion tracking counts calls of real length and forms that become booked work, and budget moves toward the suburbs that produce it.
About the area
lake cottages, hillside condos, and Eastside tech suburban stock
Licenses you show on your page
Washington DOL broker licenses; Washington contractor licenses
Common mistakes
A circle centered on Pioneer Square reaches Kent and Bothell but ignores that the Eastside is a bridge away. Clicks arrive from places the crew cannot reach today. Build suburb groups from the areas you really serve and block the rest.
A burst pipe and a kitchen remodel quote are different buyers with different patience. Mixed together, browsing clicks eat the emergency budget and the planned offer lands on a page built for panic. Split them, with separate bids and pages.
Cheaper clicks mean little if the calls are wrong numbers, job seekers or out of area. Track which calls and forms turned into booked work in dollars, and let that number steer budget between Bellevue, Tacoma and the rest.
How it works
List where crews or desks really operate and the hours they answer. Group suburbs by drive time: Eastside, Seattle proper, South Sound and Snohomish County. Everything else is blocked.
Set up emergency, planned and brand-name campaigns for each group, each with its own keywords and blocked terms. Add click-to-call buttons and local placements where they apply.
Track calls of meaningful length and form submissions, then tie them to booked jobs. Any bad data gets fixed before budget grows.
We read the real search terms weekly at first, then monthly. Spend moves toward the suburbs and offers that produce booked work in dollars, and the rest is trimmed.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best google ads agency in Seattle | Owner wants a team that splits suburbs and shows booked work |
| ppc agency Seattle | Paid search for owner-led service firms, not online stores alone |
| google ads contractor Seattle | An owner looking for an agency to hire |
| Seattle google ads management | Ongoing account care, not a one-week setup |
| google ads company Seattle | Comparing firms that run accounts for local service businesses |
Niches
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
FAQs
Direct answers for owners choosing a Google Ads agency in Seattle, judged on geography, tracking and account access.
Instead of trusting a title, check how an agency handles geography, tracking and access. A good one splits suburbs by drive time, keeps emergency and planned work apart, counts booked work instead of clicks and leaves the account in your name. HeyLead runs Seattle campaigns that way, and the free audit shows what we would change first.
Yes, and that is a common request. We limit campaigns to the suburbs you staff, block places you cannot reach before close, and can add another group later. If you never cross the lake, we build around that.
A Google Ads contractor in Seattle is often one person with one login. HeyLead is a team, so strategy, build, tracking and reporting keep going even when someone is out. You can reach the team by phone, video or email.
It depends on how many suburbs you serve, how fast the phones are answered and what a booked job is worth to you. We do not quote a budget before seeing your account. Start with one or two suburbs, prove the booked work in dollars, then add more.
Yes, or we brief yours. Every suburb and offer needs a page that repeats the ad promise, leads with a phone number on mobile and shows your license line. Our web design work covers the build.
Access to your Google Ads account if you have one, plus your Google Business Profile and your website. We also need the suburbs you staff, the hours you answer the phone and how many jobs you can take.
Book the free audit and bring your last 90 days of spend, the suburbs you staff and a note on whether calls are tracked. We will show you where budget is leaking.