Terms & Conditions

These Terms and Conditions ("Terms") form a binding agreement between you ("you", "Client", or "User") and HeyLead LLC ("HeyLead", "we", "us") governing access to https://heylead.com (the "Website") and any services, software products, free tools, or content we provide (collectively, the "Services").

By accessing the Website, creating an account, submitting a form, installing a product tracker, or paying for Services, you agree to these Terms and our Privacy Policy and Cookie Policy. If you use Services on behalf of a company, you represent that you have authority to bind that company.

If a signed proposal, order form, statement of work (SOW), or master services agreement (MSA) conflicts with these Terms, the signed document controls for that engagement.

• ›You must be at least 18 and able to form a binding contract
• ›You must provide accurate registration and billing information
• ›You are responsible for all activity under your accounts, API keys, and Insights ingest keys
• ›Notify us immediately of unauthorised access

You may use the Website only for lawful business purposes. You must not:

• ›Violate laws or third-party rights
• ›Probe, scan, or attack our systems or other users
• ›Introduce malware or attempt reverse engineering of product software except as allowed by law
• ›Scrape the Website in a way that overloads infrastructure or bypasses access controls
• ›Misrepresent affiliation with HeyLead
• ›Use free tools to spam, harass, or generate unlawful content

HeyLead provides professional services that may include SEO, SEM / Google Ads, Meta Ads, web and landing page design, analytics and GTM, CRM integration, conversion optimisation, audits, consulting, and related marketing work.

• ›Scope, deliverables, timelines, and fees are defined in proposals, SOWs, or email confirmations
• ›You grant us necessary access to accounts, properties, and materials
• ›You remain the owner of your ad accounts, domains, and first-party data unless otherwise agreed
• ›We may use subcontractors under our supervision; we remain responsible for their work for you
• ›Free audits or strategy calls create no obligation to purchase and do not guarantee outcomes

Insights is a behaviour analytics product (session replay, heatmaps, multi-site dashboards, and related features). Additional product-specific terms:

5.1 Licence

Subject to payment and these Terms, we grant you a non-exclusive, non-transferable right to install the tracker on domains you own or control and to access the dashboard for your internal business purposes during the subscription term.

5.2 Your role as controller

• ›You are the controller of data collected from visitors to your sites
• ›You must provide legally required notices and obtain consents (including cookie consent) before non-essential tracking where required
• ›You must configure masking/exclusions for sensitive fields and must not intentionally capture card data, passwords, government IDs, or special-category data through Insights
• ›You must respond to end-user privacy requests relating to your sites; we will provide reasonable processor assistance

5.3 Fair use and multi-site

Usage may be subject to plan limits (sites, sessions, retention). Multi-site isolation depends on correct key and site configuration. You must not share ingest keys publicly or use the product to monitor sites you do not control without authorisation.

5.4 No surveillance misuse

You may not use Insights for unlawful employee surveillance, stalking, discrimination, or any purpose prohibited by law.

Auto Blogger provides automated or semi-automated research, drafting, validation, and publishing of content under your playbooks and rules.

6.1 Licence and plans

Access is licensed per plan (for example article volume and brand limits described on the product page or order form). Overage, fair-use, or suspended runs may apply if limits are exceeded.

6.2 Your content and inputs

• ›You retain ownership of materials you provide (brand voice, keywords, testimonials, images you own)
• ›You grant HeyLead a licence to use those materials solely to operate Auto Blogger for you
• ›You represent that you have rights to all inputs and that publishing will not infringe third-party rights

6.3 AI-generated outputs

• ›Outputs may be produced or assisted by AI systems and can contain errors, omissions, or non-original phrasing
• ›You are solely responsible for reviewing, editing, approving, and publishing content, including regulated claims (health, finance, legal, etc.)
• ›Unless a separate written agreement says otherwise, as between you and HeyLead, you own deliverables generated for your account upon payment of applicable fees, subject to our underlying platform IP and third-party model restrictions
• ›We do not guarantee search rankings, uniqueness against all web content, or freedom from third-party claims

6.4 CMS and repository access

If you grant WordPress, GitHub, or other credentials, you authorise us to create/update content as configured. You must use least-privilege tokens and revoke access when the engagement ends. We are not liable for changes made by others with shared credentials.

6.5 Human review modes

Where quality grades hold drafts for review, failure to review in a timely manner may delay publishing. Auto-publish modes run at your risk based on thresholds you accept.

• ›Free tools and audits are provided "as is" without warranty and may be rate-limited or withdrawn
• ›Results are informational and not professional legal, medical, or financial advice
• ›Beta or early-access features (including Insights modules marked "Coming") may change, break, or be discontinued without liability

• ›Fees are as stated in proposals, product pricing pages, or invoices
• ›Unless stated otherwise, subscription fees are billed in advance and non-refundable
• ›Agency retainers and project fees follow the signed commercial terms
• ›You are responsible for ad spend, SaaS tools, domains, and other third-party costs charged to your accounts
• ›Late payment may result in suspension of Services and late fees where allowed
• ›Fees are exclusive of taxes; you are responsible for applicable taxes except taxes on our net income

Marketing, SEO, advertising, conversion rates, AI content performance, and analytics insights depend on factors outside our control (algorithms, competition, budgets, your implementation, market conditions).

• ›We do not guarantee rankings, traffic, leads, revenue, ROAS, or specific business outcomes
• ›Case studies and examples are illustrative, not promises
• ›Estimates and forecasts are opinions only

• ›Provide accurate information and timely approvals
• ›Maintain lawful privacy notices, cookie banners, and marketing consents on your properties
• ›Comply with Google, Meta, and other platform policies
• ›Ensure content and ads you approve are lawful and not misleading
• ›Secure your systems and credentials
• ›Back up critical data; product features are not a substitute for your own backups

You must not use the Services to:

• ›Violate any law, including privacy, spam, consumer protection, export, or IP law
• ›Distribute malware, phishing, or fraudulent schemes
• ›Generate or publish illegal, hateful, or adult content where prohibited
• ›Infringe copyrights, trademarks, or publicity rights
• ›Attempt to access other customers' data
• ›Resell the Services without our written consent
• ›Benchmark or build a competing product using non-public features, except as allowed by law

We may suspend Services for suspected violations.

• ›HeyLead retains all rights in the Website, branding, software, trackers, dashboards, prompts, pipelines, documentation, and methodologies
• ›You receive only the limited licences expressly granted
• ›Feedback you provide may be used by us without obligation to you
• ›Client-owned pre-existing materials remain yours
• ›Upon full payment for agency deliverables created specifically for you, you receive ownership of those final deliverables (excluding our pre-existing tools, libraries, and generic frameworks), unless the SOW states otherwise

Each party will protect the other's confidential information with reasonable care and use it only for performing under these Terms. Exceptions: public information, independently developed information, or disclosures required by law (with notice where lawful). Insights end-user data and Auto Blogger playbooks are treated as your confidential information.

Our processing of personal data is described in the Privacy Policy. For Insights and similar processor activities, you instruct us to process end-user data solely to provide the product, secure it, and support you. You authorise us to use subprocessors as described in the Privacy Policy. Upon written request we can enter a DPA with Standard Contractual Clauses where required for international transfers.

Services may depend on Google, Meta, WordPress, Cloudflare, AI providers, CRMs, and other third parties. We are not responsible for their outages, policy changes, enforcement actions, data loss, or fees. Your use of third-party platforms is governed by their terms.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT. WE DO NOT WARRANT UNINTERRUPTED OR ERROR-FREE OPERATION, OR THAT DEFECTS WILL BE CORRECTED.

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

• ›HeyLead will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, goodwill, data, or business opportunities, even if advised of the possibility
• ›HeyLead's total aggregate liability arising out of or related to the Services will not exceed the fees you paid to HeyLead for the specific Service giving rise to the claim in the three (3) months before the event
• ›These limits apply to free tools as if fees were zero, except where liability cannot be limited by law (for example death/personal injury caused by negligence, fraud)

You will defend, indemnify, and hold harmless HeyLead and its officers, directors, employees, and agents from claims, damages, losses, and expenses (including reasonable legal fees) arising out of or related to:

• ›Your websites, ads, content, products, or services
• ›Your use of Insights, Auto Blogger, or free tools in violation of law or these Terms
• ›End-user claims regarding tracking, privacy notices, or consent on your properties
• ›IP infringement or misleading claims in materials you approve or publish
• ›Your breach of these Terms or of platform policies

• ›These Terms apply while you use the Services
• ›Subscriptions renew as stated on the order form or pricing page unless cancelled per those terms
• ›We may suspend access for non-payment, security risk, or acceptable-use violations
• ›Either party may terminate an SOW per its notice terms; upon termination you must stop using product software and keys
• ›We may delete product data after a reasonable wind-down period; export requests should be made before termination where possible
• ›Sections that by nature should survive (IP, fees owed, disclaimers, liability limits, indemnity, governing law) survive termination

These Terms are governed by the laws of the State of California, USA, excluding conflict-of-law rules, unless a signed MSA specifies another jurisdiction. Courts located in California shall have exclusive jurisdiction, except that we may seek injunctive relief in any venue for IP or misuse of the Services. If local consumer law gives you mandatory rights that cannot be waived, those rights remain.

We may update these Terms by posting a revised version with a new "Last updated" date. For material changes affecting paid subscriptions, we will provide reasonable notice where practicable. Continued use after the effective date constitutes acceptance, except where local law requires explicit consent.

• ›Entire agreement: these Terms plus Privacy/Cookie policies and signed order documents
• ›Severability: invalid provisions are modified to the minimum extent necessary
• ›Waiver: failure to enforce is not a waiver
• ›Assignment: you may not assign without our consent; we may assign to an affiliate or successor
• ›Force majeure: no liability for delays beyond reasonable control
• ›Notices: legal notices to [email protected] and to your account email
• ›Relationship: independent contractors; no partnership or employment
• ›Language: English controls; translations are convenience only