Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Hospitality & Resorts
Hotel & Resort
Marketing Services
Help guests find your hotel or resort and book direct. We work on your search rankings, paid ads and website, based on what your property really offers.
We start with your current ads, your booking engine and your busy seasons. Then we agree the work that helps guests pick a stay, send a group booking request or finish a reservation.
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Trusted by luxury resorts & boutique hotels to drive direct bookings and reduce OTA dependence
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Direct Bookings
Own your demand, not OTAs
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Reduce OTA Fees
Protect margins on every stay
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High-Intent Guests
Guests who fit your property
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Year-Round Demand
Fill rooms beyond peak season
Owners who already run this path
Who This Is For
For independent hotels, resorts and property groups in the US. Before choosing channels or spending more, decide which properties, guest markets and booking periods matter most.
- check_circleLuxury hotels, boutique resorts, and independent properties
- check_circleHotel groups wanting to reduce OTA dependency and grow direct bookings
- check_circleResorts and destination properties competing on experience, not price
- check_circleProperties with seasonal demand needing year-round occupancy strategies
- check_circleF&B and spa venues within hospitality groups
Properties that compete on experience, not discount rates
Our Hospitality & Resort Marketing Approach
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Reach Guests While They Plan and Compare
Guests search in stages: first for ideas, then to compare, then to book. We match each stage to the information they need. We keep searches for your hotel name apart from searches for the destination or an experience, and compare what each channel costs with the reservations your booking system records.
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Improve the Direct Booking Path
We check your room and experience pages, how they work on a phone, and what happens when a guest moves from your site to the booking engine. Rates and policies need to be stated accurately. A click into the booking engine is one step, not a completed reservation.
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Experience-Led Positioning
Guests choose a stay, not just a room. We work out what sets your property apart, such as the setting, the experiences and the atmosphere, and use it consistently in your ads and pages. You approve the messaging.
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Seasonality & Event-Driven Strategy
Hotel demand rises and falls through the year, and your marketing should follow it. We plan around peak and off-peak booking periods, events, weddings, retreats and conferences, and how far ahead guests from each market book.
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Know Which Channels Bring Bookings
Decide which system is the record for inquiries, confirmed reservations, cancellations and revenue. Then we check tracking across your website and booking engine where it is supported, list the gaps, and keep website clicks separate from actual bookings.
Hospitality Marketing Services We Provide
Start with the service that fixes your biggest gap: SEO, search advertising, website design or measurement. For a hotel-specific overview, see hotel marketing. We scope each project around your property and its booking systems.
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Performance Marketing
Google Ads, Meta Ads, YouTube and remarketing aimed at guests who are really planning a trip, not empty traffic.
- checkInspiration vs booking-ready intent separation
- checkQuality guests over discount-driven volume
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SEO for Hotels & Resorts
Destination and experience-based keyword strategy, dedicated pages for stay types and seasons, and local SEO to compete beyond OTAs.
- checkLong-term organic demand
- checkReduced reliance on paid & OTAs
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Search Engine Marketing
Booking-intent keywords, ads on searches for your own hotel name, and ads where guests are comparing you with online travel agencies.
- checkJudged on reservations, not clicks
- checkOTA brand defence
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Landing Pages & CRO
Landing pages built around a stay type or offer, booking paths that work well on a phone, and ongoing improvements based on how guests use the site.
- checkShorten path to reservation
- checkA/B tested & refined
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Analytics & Attribution
We look at each measurable step in the booking journey, compare channel reports with recorded reservations and list what cannot be tracked.
- checkRevenue-based decisions
- checkMulti-touch attribution
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CRM & Booking Integration
We check which booking-engine and CRM connections are supported. Together we agree which inquiries and reservations can be tied back to a source, and we report the gaps.
- checkFull-funnel visibility
- checkOffline conversion tracking
Proven Hospitality Experience
We've worked with hospitality brands across luxury, boutique, spa, beachfront, historic, and destination-driven stays.
What We Review Together
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Direct booking opportunities and friction
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Channel mix and acquisition costs
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Guest fit, stay types and booking windows
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Recorded reservations and measurement gaps
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Marketing that aligns with your brand - not against it
Hospitality marketing designed to protect margins, scale demand, and support long-term growth - not chase short-term volume.
Hospitality Clients
13+
Iconic Properties
Luxury resorts, boutique hotels, and destination stays that trust HeyLead to drive direct bookings and protect brand positioning.
You're in good company
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
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Paul Liddiatt
Chief Marketing Officer, New Book
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HeyLead was instrumental in setting up the SEO approach in the early days of Tennis Round from page naming conventions and taxonomy through architecture and execution in driving traffic to the site. Their experience in helping early stage startups has been invaluable in generating demand, building brand awareness and helping establish our presence within the tennis community.
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Alex Marinov
CEO, TennisRound
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HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.
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Joe Charlson
CEO, CallerReady
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I worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
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Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
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Kenneth
Client, ketch.sg
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Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
Frequently Asked Questions
Questions about hospitality marketing? We've got honest answers.
Our hotel has amazing reviews - why aren't more guests booking directly?
Reviews build trust but don't drive search traffic by themselves. Most guests discover properties through OTAs, then book direct only if they can find you easily. We close that gap with branded search campaigns, SEO for destination intent, and direct booking funnels that compete with Booking.com on the results page.
How do we reduce OTA dependency without losing occupancy?
First we look at direct bookings and online travel agency (OTA) bookings together. Then we improve your property information, how easily guests find you by name and the booking experience. We judge results by confirmed reservations, cancellations and what each booking costs. We do not promise a set shift in booking share or occupancy.
Can you target specific dates, room types, or experiences - not just general occupancy?
Yes. We run campaigns targeting specific availability windows, room categories, and on-property experiences with tailored creative and dedicated landing pages. Generic campaigns fill beds. Targeted campaigns fill the right beds at the right rate.
How do you measure success beyond RevPAR?
We agree the numbers with your property team: confirmed direct reservations, cancellations, booking value, cost per booking and the direct share of recorded business. Room revenue and spa or dining revenue may sit in different systems, so we show what the reports cannot see.
We want more group bookings alongside leisure - can you handle both?
Yes. Leisure and group are different buyer journeys with different funnels. We run them as separate campaigns with separate targeting, creative, and tracking - and make sure neither cannibalises the other's budget.
We've tried paid ads before with no results. What's different here?
Start with the data: search terms, audience, location, the offer, the landing page, the handoff to the booking engine and tracking. Any of these can hold results back. We find the gap before you spend more or replace the website.
How much do guest reviews actually affect our bookings?
Reviews help guests judge a property, but a higher rating alone does not give a predictable lift in ad results. Use real guest feedback and answer reviews honestly. Check any review-request process against each platform's rules and how you already contact guests.
Can you promote F&B, spa, and experiences separately from room bookings?
Absolutely. We build separate funnels for ancillary revenue streams - a spa campaign, a Valentine's dining promotion, a local event package. Each has its own creative, targeting, and conversion tracking. Ancillary revenue is often where the highest-margin growth is.
Do you work with independent hotels or only large groups?
Both - and our approach adapts significantly. Independent hotels get flexible, creative campaigns with full brand control. Groups get consistency across properties with local market variations. We've worked with Noble House Hotels properties and boutique independents.
How do you launch marketing for a new hotel with no existing brand recognition?
With a pre-opening strategy: local SEO setup, press integration, early-bird booking campaigns, and brand awareness ads that build the audience before doors open. You don't need an existing audience to launch successfully - you need a plan and the right sequencing.
Let's Talk Hospitality Growth
If you operate a hotel, resort, or destination property and want marketing that reflects the quality of your experience - and converts - let's talk.
