Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Travel and Activities
More Direct Bookings.
Less OTA Dependence.
Guests compare photos, reviews, location and cancellation terms. Hotels that rely only on online travel sites (such as Expedia or Booking.com) pay commission on stays they could win directly.
HeyLead helps hotels get more direct bookings through searches for your hotel name, local search, travel comparison sites and pages that turn interest into a booking without sounding like a chain template.
handshake verified star
Trusted by hotels to turn local demand into booked work
Who This Is For
For independent and boutique hotels that want more profitable direct demand.
check_circle Independent hotels cutting the commission they pay to online travel sites
check_circle Boutique properties selling experience and location
check_circle Hotels with strong F&B or event spaces to promote
check_circle Revenue teams that want a clear view of which marketing brings direct bookings
Who buys, and what they search
groups
Who you are marketing to
- personLeisure travelers planning a weekend trip or vacation
- personCouples looking for a getaway, anniversary or romantic stay
- personBusiness travelers who need a convenient stay near meetings
- personFamilies and groups booking several rooms for a trip or reunion
- personWedding guests and event attendees who need rooms near a venue
travel_explore
What buyers search for
searchhotels in [city]searchboutique hotel near [landmark]searchhotel with free parking near mesearchpet friendly hotels in [city]search[hotel name] book direct
bolt
Ready to book
- boltVisitors check dates and rates in the booking engine
- boltSearches for your hotel name together with reviews or rates
- boltVisitors view room, package and location pages in one visit
- boltCalls or forms asking about groups, weddings or special rates
What drives their decision
check_circle
Photos, reviews and a clear look at the room and the area
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Price, cancellation terms and any direct-booking perks
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Location, parking and what is nearby to do
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A booking path that is quick and works well on a phone
How we capture intent
search
Hotel name and destination search
Making sure your hotel shows up when guests search your name, your area or nearby landmarks.
ads_click
Search ads and travel ads
Ads for searches that show rates and dates, sent to pages that lead to the booking engine.
location_on
Map listing and reviews
A complete Google Business Profile (the listing that shows on the map) with photos, rates and fresh reviews.
web
Room and package pages
Pages that show rooms, packages and local things to do, so guests see why to stay with you.
my_locationWe target the cities and regions where your guests live, and the people searching for your destination. Campaigns change with seasons, events and the booking window for each guest type.
Our Hotels Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
auto_awesome
Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
event
Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Hotels marketing services
search
SEO for Hotels
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "hotels in [city]"
- checkClear answers to questions people ask when comparing options like "boutique hotel near [landmark]"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
query_stats
SEM for Hotels
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "hotels in [city]" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
ads_click
Meta Ads for Hotels
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how hotels customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Hotels
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "hotel with free parking near me" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Hotels
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
handshake
CRM Integration for Hotels
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
psychology
AI Optimization for Hotels
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "hotels in [city]"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More direct website bookings at healthier margins
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Stronger brand and destination search coverage
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Pages that sell rooms, packages and local experiences
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Review and reputation support that improves conversion
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Clearer reporting across brand, local and paid channels
This is hotels marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about hotels marketing? We have got honest answers.
Why do guests book hotels through online travel sites when we have our own website?
Those sites are where many guests start, because they show many hotels side by side with photos and reviews. Guests often switch to the hotel's own site if it shows a clear reason to book there, such as a better room, free breakfast or flexible cancellation. Our job is to make that reason easy to see.
How do we win direct bookings without cutting our rate?
Most independent hotels do it with added value rather than a lower price: breakfast, parking, a late checkout, a welcome drink or a local experience. Guests compare the whole offer, not only the nightly figure. We build pages, ads and emails around those extras, and you set the rates.
What do guests look for before booking a hotel room?
Photos of the actual rooms, recent reviews, location, parking, cancellation terms and whether breakfast is included. Business guests look for desks and quick check-in, while couples and families look for views, space and things to do nearby. A clear page answers these before the guest leaves.
Can marketing help with weddings, meetings and group stays?
Yes. Those need their own pages, a request form and a person to answer fast, because the buyer is usually comparing several venues. We build separate campaigns for group blocks, wedding guests and small conferences, with a path straight to your sales team.
How should hotels handle slow weeks and shoulder seasons?
Plan offers around gaps in the calendar, such as midweek stays, event weekends, long-stay deals or off-season breaks. We time ads and pages to booking windows, which are long for holidays and short for last-minute city stays. Results depend on demand, and we do not promise occupancy.
What should we have ready for hotels marketing?
Current rates and packages, photos of rooms and public spaces, your cancellation terms, access to your booking engine and a list of the corporate and group accounts you want to grow. Rates, availability and policies stay your decisions. We handle the marketing work and the reporting.
What do you not do for hotels?
We do not set rates, manage the booking engine inventory, run the front desk or answer guest messages. We do not write or buy reviews. We run the search, ads, social and website work, and report on bookings and revenue by source.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Grow Direct Hotel Demand
If you run a hotel and want more direct bookings you can measure, let us talk.