Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.
Travel and Activities
More Direct Bookings in the UK.
Less OTA Dependence.
Built for UK owner-led businesses competing in British search. Guests compare photos, reviews, location and cancellation terms. Hotels that rely only on online travel sites (such as Expedia or Booking.com) pay commission on stays they could win directly.
HeyLead helps hotels get more direct bookings through searches for your hotel name, UK local search, travel comparison sites and pages that turn interest into a booking without sounding like a chain template.
handshake verified star
Trusted by hotels to turn local demand into booked work
Who This Is For
For independent and boutique hotels that want more profitable direct demand in the UK. Hotels demand shows up on Google.co.uk as "hotels in [city]" and "boutique hotel near [landmark]". We build marketing around postcode and town pages across London, Manchester, Birmingham, Leeds and UK towns, town plus trade. Hotels buyers book through a UK number and a short form. Proof that converts here is Trustpilot, licence marks, and a Google Business Profile that matches Companies House. Slow replies lose the job to Checkatrade, Bark, and Google Business Profile. Reporting is in £ (GBP); VAT at 20% belongs in the unit economics.
check_circle Hotels operators covering London, Manchester, Birmingham, Leeds and UK towns
check_circle Teams that need "hotels in [city]" and "boutique hotel near [landmark]" on Google.co.uk
check_circle Businesses booking through a UK number and a short form, not a shared directory
check_circle Owners who want proof via Trustpilot, licence marks, and a Google Business Profile that matches Companies House
Who buys, and what they search
groups
Who you are marketing to
- personLeisure travelers planning a weekend trip or vacation in the UK
- personCouples looking for a getaway, anniversary or romantic stay in the UK
- personBusiness travelers who need a convenient stay near meetings in the UK
- personFamilies and groups booking several rooms for a trip or reunion in the UK
- personWedding guests and event attendees who need rooms near a venue in the UK
travel_explore
What buyers search for
searchhotels in [city]searchboutique hotel near [landmark]searchhotel with free parking near mesearchpet friendly hotels in [city]search[hotel name] book direct
bolt
Ready to book
- boltVisitors check dates and rates in the booking engine in the UK
- boltSearches for your hotel name together with reviews or rates in the UK
- boltVisitors view room, package and location pages in one visit in the UK
- boltCalls or forms asking about groups, weddings or special rates in the UK
What drives their decision
check_circle
Photos, reviews and a clear look at the room and the area in the UK
check_circle
Price, cancellation terms and any direct-booking perks in the UK
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Location, parking and what is nearby to do in the UK
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A booking path that is quick and works well on a phone in the UK
How we capture intent
search
Hotel name and destination search in the UK
Making sure your hotel shows up when guests search your name, UK towns and cities or nearby landmarks.
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Search ads and travel ads in the UK
Ads for searches that show rates and dates, sent to pages that lead to the booking engine in the UK.
location_on
Map listing and reviews in the UK
A complete Google Business Profile (the listing that shows on the map) with photos, rates and fresh reviews in the UK.
web
Room and package pages in the UK
Pages that show rooms, packages and local things to do, so guests see why to stay with you in the UK.
my_locationmarketing geo for hotels covers London, Manchester, Birmingham, Leeds and UK towns with postcode and town pages.
Our Hotels Marketing Approach
01
flight_takeoff
Hotels demand on Google.co.uk
Hotels shows up as "hotels in [city]" and "boutique hotel near [landmark]" on Google.co.uk. We capture postcode and town pages across London, Manchester, Birmingham, Leeds and UK towns, town plus trade.
02
filter_alt
Leads that can book via a UK number and a short form
We filter tyre-kickers and job-seekers. The booking path is a UK number and a short form. Proof that converts is Trustpilot, licence marks, and a Google Business Profile that matches Companies House, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Trustpilot, licence marks, and a Google Business Profile that matches Companies House, and response time. Slow replies lose hotels jobs to Checkatrade, Bark, and Google Business Profile in the UK.
04
event
From click to booked work
Quote, follow-up and repeat work run through a UK number and a short form. Reporting is in £ (GBP); VAT at 20% belongs in the job maths.
05
insights
Attribution under Consent Mode v2 and UK GDPR
Every hotels enquiry keeps source, campaign and page. Consent Mode v2 and UK GDPR is in the tag plan.
Hotels marketing services
search
SEO for Hotels in the UK
Help nearby customers find you on Google before they call a competitor in the UK
- checkService and location pages built around searches like "hotels in [city]" in the UK
- checkClear answers to questions people ask when comparing options like "boutique hotel near [landmark]" in the UK
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in the UK
query_stats
SEM for Hotels in the UK
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in the UK
- checkGoogle Ads campaigns for "hotels in [city]" and similar high-intent searches in the UK
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in the UK
- checkLanding pages that match the ad and lead to calls or bookings in the UK
ads_click
Meta Ads for Hotels in the UK
Reach the right local audience on Facebook and Instagram with proof-led ads in the UK
- checkLocation and interest targeting matched to how hotels customers decide in the UK
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in the UK
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in the UK
web
Web Design for Hotels in the UK
Pages that make it easy to understand the offer and take the next step in the UK
- checkPages built for searches like "hotel with free parking near me" and for quote or booking requests in the UK
- checkReviews, credentials and the areas you serve visible before anyone scrolls in the UK
- checkForms, tap-to-call buttons and booking steps tested on phones in the UK
monitoring
Analytics for Hotels in the UK
See which channels bring real enquiries and new customers in the UK
- checkCall, form and chat tracking by campaign and landing page in the UK
- checkReporting tied to qualified leads and new customers, not vanity clicks in the UK
- checkDashboards your team can use to decide where to spend more or cut back in the UK
handshake
CRM Integration for Hotels in the UK
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in the UK
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in the UK
- checkSource tags so every sale traces back to the marketing that brought it in the UK
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in the UK
psychology
AI Optimisation for Hotels in the UK
Make your business easier for AI search tools to understand and recommend in the UK
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in the UK
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in the UK
- checkMonitoring how AI surfaces your brand for searches like "hotels in [city]" in the UK
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in the UK.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in the UK.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.
Certified and experienced
Certified where it matters. Accountable for the outcome in the UK.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
Qualified hotels enquiries from "hotels in [city]" on Google.co.uk
check
Less spend lost to Checkatrade, Bark, and Google Business Profile in the UK
check
Faster replies on a UK number and a short form
check
A clear view of which channel booked the work
check
More direct website bookings at healthier margins in the UK
check
Stronger brand and destination search coverage in the UK
This is hotels marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in the UK.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in the UK.
Budgets and reporting in £ (GBP). VAT at 20% belongs in the unit economics.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about hotels marketing? We have got honest answers in the UK.
Most hotels enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.co.uk we split "hotels in [city]" from cheap research. The filter is a UK number and a short form plus Trustpilot, licence marks, and a Google Business Profile that matches Companies House, not another form field.
How quickly will Hotels see results?
Paid can produce qualified enquiries in weeks. SEO on Google.co.uk compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "hotels in [city]" and booking via a UK number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.co.uk and postcode and town pages. Every lead has a source. Consent Mode v2 and UK GDPR is in the measurement plan.
Why do guests book hotels through online travel sites when we have our own website in the UK?
Those sites are where many guests start, because they show many hotels side by side with photos and reviews. Guests often switch to the hotel's own site if it shows a clear reason to book there, such as a better room, free breakfast or flexible cancellation. Our job is to make that reason easy to see in the UK. Campaigns follow Google.co.uk and how local buyers actually enquire.
How do we win direct bookings without cutting our rate in the UK?
Most independent hotels do it with added value rather than a lower price: breakfast, parking, a late checkout, a welcome drink or a local experience. Guests compare the whole offer, not only the nightly figure. We build pages, ads and emails around those extras, and you set the rates in the UK.
What do guests look for before booking a hotel room in the UK?
Photos of the actual rooms, recent reviews, location, parking, cancellation terms and whether breakfast is included. Business guests look for desks and quick check-in, while couples and families look for views, space and things to do nearby. A clear page answers these before the guest leaves in the UK.
Can marketing help with weddings, meetings and group stays in the UK?
Yes. Those need their own pages, a request form and a person to answer fast, because the buyer is usually comparing several venues. We build separate campaigns for group blocks, wedding guests and small conferences, with a path straight to your sales team in the UK.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in the UK.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in the UK.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in the UK.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in the UK.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in the UK.
Let's Grow Direct Hotel Demand in the UK
If you run a hotel and want more direct bookings you can measure, let us talk in the UK.