A circle that ignores the rivers
A circle centered on Clayton reaches into Illinois and across the Missouri River in the same breath. Crews with a Missouri license or a fixed bridge limit cannot serve all of it. We draw the area from the drive.
Google Ads · City · St. Louis metro
St. Louis Google Ads management
St. Louis firms use HeyLead to run Google Ads for the jobs they want and the areas they cover.
We are a marketing team for local firms. We aim the ads at the jobs you can take in the areas you serve, then show you which clicks became booked work.
- check_circle Areas drawn by drive time, county and river crossing
- check_circle Ad hours matched to the hours the phone is answered
- check_circle Results counted as booked jobs, not form views
What we do
What works around St. Louis Google Ads
Paid search buys the calls in front of you. SEO, Meta Ads and page builds share the same map, so each covers what the others leave.
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SEO
Pages and listings that appear when people nearby search Google for what you do.
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Google Ads
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Meta Ads
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Web and landing pages
Pages built to turn a visit into a call, form or booking.
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insights
Analytics
Call and form tracking, so you can see which ad or search produced each lead.
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CRM integration
Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Owner-led firms that use Google Ads in St. Louis
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Heating and plumbing firms whose vans start in St. Louis County or St. Charles with a fixed drive limit.
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Property managers wanting owner leads from Kirkwood and Webster Groves rather than renters from anywhere in the metro.
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Cleaning companies staffing Clayton offices and Chesterfield Valley buildings on set schedules.
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Owners replacing a PPC freelancer, or an ad account nobody has reviewed in months, with an agency that reports booked work.
The local picture
Google Ads in St. Louis: what to know
Your market
What is different about St. Louis
St. Louis paid search is shaped by water. The Mississippi separates Missouri from Illinois, the Missouri River separates St. Louis County from St. Charles County, and bridges turn a short map distance into a long drive at rush hour.
Clayton is the county business core, Chesterfield has its own retail and commercial cluster in the Valley, Kirkwood and Webster Groves are older inner suburbs, and Belleville anchors much of the Metro East side.
Weather also sells: hot humid summers push cooling calls, cold snaps push heating and burst-pipe calls, and spring storms bring hail and roof damage. Licensing differs by state and often by municipality, so ad copy claims should match the side a crew serves.
HeyLead only runs the ads, and the licenses stay with your firm.
Your customers
How customers find you
Owners hiring an agency type best Google Ads agency in St. Louis, PPC agency (PPC means pay-per-click ads) or Google Ads management. The customers behind your ads search no heat, burst pipe, furnace replacement or property manager, plus a suburb or the phrase near me.
Urgent and planned searches get separate campaigns, since they come from different buyers. A good click is a call from someone inside your area during staffed hours. We block job seekers, DIY searches and clicks from outside your area.
Reports count booked jobs and what you pay for each one, by suburb, in dollars.
Our approach
How HeyLead runs it for you
We start with the map. Campaign areas are drawn from where crews begin the day, with county and river-crossing lines respected, and ads are set to show to people who are physically in those areas.
Next come searches grouped by type of job, with tight matching and a weekly clean-up of the search terms people actually typed. Call buttons, tracked numbers and Google Local Services Ads (pay-per-lead ads, where your trade qualifies) sit beside the standard ads.
Ad hours follow the hours the phone is answered. Every suburb and offer lands on its own page, and the account records a booked job as the result, so bidding learns from real work.
Spring hail and winter freeze weeks get offers built in advance, so budget can move within a day.
About the area
brick city stock, county lots, and Metro East Illinois suburbs
Licenses you show on your page
Missouri and Illinois broker licenses; state, county and city trade licenses
Common mistakes
Common Google Ads mistakes in St. Louis
Weather spikes with no plan
A hail week or a hard freeze sends search volume up overnight. Without ready offers, ad hours and phone capacity, the budget gets spent on calls nobody answers. We prepare for the surge before it hits.
Reports that show clicks
Cost per click can fall while booked jobs fall too. If call tracking and forms never connect to booked jobs, nobody can tell which suburb or search paid the bill.
How it works
How St. Louis Google Ads get set up, step by step
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Draw the map from where crews start
Trace where each crew begins and ends a day, cross rivers only where the team truly works, and exclude everything else.
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Build each campaign on its own
Emergency, planned, and property or commercial offers each get their own campaign, searches and page. Ad hours follow who is answering the phone.
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Connect calls to jobs
Add call tracking and form tags, then pass booked jobs back to Google so its bidding stops rewarding empty leads.
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Prune weekly, report monthly
Each week we cut waste from the search terms. Each month you see what a booked job cost, by suburb, in dollars.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best google ads agency in St. Louis | Owner shortlisting agencies for a service firm |
| ppc agency St. Louis | Paid search help for trades, property and cleaning |
| google ads contractor St. Louis | Vendor-style hire; HeyLead is an agency |
| St. Louis google ads management | Ongoing account care, not a one-week setup |
| google ads company St. Louis | Firm-shaped comparison search |
Niches
Industries we cover in St. Louis
Google Maps
St. Louis metro on the map
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
From other HeyLead clients
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
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Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about Google Ads in St. Louis
Answers for firms choosing a PPC agency or company in St. Louis. Coverage and tracking come before promises.
Who is the best Google Ads agency in St. Louis? expand_more
Look for one that draws campaigns by drive time and river crossing, separates emergency from planned work, and reports booked jobs in dollars. HeyLead builds Google Ads that way. We do not claim a ranking or a badge.
Can you advertise for a firm licensed only in Missouri? expand_more
Yes. Targeting stays on the Missouri side, and we block Illinois searches you cannot serve. If you later add Illinois work, it gets its own campaign and license line.
Do Local Services Ads belong in the mix? expand_more
Where Google offers them for your trade, they sit alongside search ads. They rely on licenses and reviews you already hold, so we check those before launching.
How should we plan for a hail or freeze week? expand_more
We build offers, pages and higher-budget rules ahead of the season, so ad spend can shift within a day. Your side has to cover phones and crews. We will tell you when the account should not chase a wave.
What does this cost? expand_more
Ad spend is set from the jobs you want and the price of a booked job, and we adjust it monthly. We do not quote a standard click cost, because it varies by trade and suburb.
What do I need before ads can start? expand_more
Access to your Google Ads account, if one exists, plus your website and a phone line we can track. We also need your service counties, your license details and the number of jobs your crews can take each week. Anything missing, we help you set up.
Is Bing worth adding? expand_more
Sometimes, when volume and tracking justify it. Google Ads is the core of this service, and we will not open a second network just to look busy.