Polaris Parkway at 4:30 on a weekday can turn a short call into a long one, and your ad budget should reflect that.
HeyLead runs Google Ads for owner-led Columbus firms whose trucks and teams can only reach so far by close of day. We cut campaigns by suburb and drive time rather than one giant radius, keep emergency searches apart from planned work, and send every click to a page built for that suburb and offer. Tracking counts booked work, budgets are in dollars, and the free audit is the way in.
What we do
Paid search is the fast layer. SEO, Meta ads and landing pages share the same suburbs and pick up what ads alone cannot.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
Heating, cooling and plumbing companies whose trucks reach Dublin, Hilliard and Grove City within a service window.
Restoration and pest control firms that take emergency calls and want ads to pause when the phones are not staffed.
Property managers and brokerages who want owner and seller calls from Upper Arlington and Powell, not clicks from anywhere.
Commercial cleaning firms seeking office contracts in Westerville and Polaris and buying search ads only where crews can arrive.
The local picture
Your market
Search costs in Columbus climb quickly when one campaign covers the whole map. Central Ohio spreads across Franklin, Delaware and Licking counties with the Outerbelt in the middle, and a click from New Albany is not the same job as one from Grove City.
Housing runs from campus rentals and German Village brick to newer subdivisions past the ring road, and each type brings different repair calls and different owner questions. Winters push heating searches, humid summers push cooling and pest searches, and spring rain pushes basement and drain calls.
Ohio broker licenses on the property side and Ohio contractor licenses on the trades side belong in ad copy and landing pages as proof. Those licenses remain yours, and HeyLead only runs the marketing.
We quote no cost per click here, because no figure is honest before an account has data.
Your customers
The searches worth buying carry a job: furnace not working Westerville, Grove City water heater replacement, Upper Arlington property management. Emergency wording and planned wording get their own campaigns because the buyer and the landing page differ.
We block job seekers, do-it-yourself questions and directory shoppers early by adding a list of words to keep out, and we read the search-terms report every week. A useful click is a caller inside your service area at an hour you can answer.
Reports show booked jobs and the cost of each one in dollars, by suburb, not click volume or a blended count.
Our approach
The map comes first. We divide it by drive time from where your crews start, leave out the suburbs you cannot serve, and set a separate budget for each zone.
Then we build keywords around emergency and planned needs, matching your exact services and blocking the rest. Call buttons and call tracking record the phone leads, and ad schedules follow your staffed hours.
Local Services Ads (Google-screened listings at the top of search) or Maps placements are added where they suit the trade. Every campaign points to a landing page for that suburb and offer, and tracking counts booked work instead of page views.
Budget shifts toward the suburbs that book and away from the ones that only click.
About the area
Campus rentals, German Village brick and Outerbelt suburban stock
Licenses you show on your page
Ohio broker licenses; Ohio contractor licenses
Common mistakes
A circle drawn around Columbus spends money in Delaware County on a Friday afternoon when the only crew is south of the Outerbelt. Split by drive time, and leave out what you cannot reach the same day. Otherwise the account looks busy while your phones stay quiet.
Someone in Hilliard who searched for a specific fix lands on a page that never mentions Hilliard or the fix. The click you paid for leaks away. Each campaign needs a page that continues the promise made in the ad.
Cheaper clicks than last month mean nothing if the calls were wrong numbers, job seekers or out of area. Track qualified calls and booked work, then judge campaigns by the cost of each booked job in dollars. The report should say which suburb paid.
How it works
Start from where crews and staff actually sit. Dublin and Westerville might be in, and New Albany out until someone can reach it the same day.
Emergency searches and planned searches get separate campaigns, budgets and landing pages, with the words to keep out set before the first dollar is spent. Reports then show which kind of work is paying.
Call tracking, form tracking and a booked-work signal are tested before launch. We place test calls and submit test forms to confirm every result records.
Search terms are checked each week and budgets shift toward the suburbs that book. Ads pause outside staffed hours. The monthly report shows the cost of each booked job by suburb in dollars.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best google ads agency in Columbus | An owner comparing agencies on how they work and what they report |
| ppc agency Columbus | Paid search buyer, usually a service business wanting a managed account |
| google ads contractor Columbus | An owner deciding between one freelancer and an agency team |
| Columbus google ads management | Ongoing weekly management instead of a one-off setup |
| google ads company Columbus | Owner ready to hire, comparing a few firms |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
FAQs
Plain answers for owners hiring a Google Ads agency in Columbus, where coverage and tracking count for more than any award.
Look for an agency that refuses a metro-wide radius, sends Dublin clicks to a Dublin page, and reports booked work in dollars. HeyLead runs Columbus accounts that way. We do not claim a number-one badge, and you should ask any agency to show how it splits its areas.
Yes, and it usually works better. We limit the ads to the suburbs you staff and add exclusions for places you cannot reach. If you cover only Westerville and Gahanna, the budget stays there.
A lone contractor can look cheaper, and some do good work. The risk is coverage, because one person is rarely watching search terms, landing pages and tracking every week. HeyLead is an agency team, so those jobs have owners even when someone is away.
Calls can begin within days of launch, but a new account needs a few weeks of search data before it settles. Early weeks are about learning which suburbs and phrases book work. We do not promise results in a set number of days.
Usually, yes. A page that names the suburb and the offer, with a tap-to-call button and a short form, holds a paid click far better than a general homepage. SEO builds the free-search pages that the ads can share.
We need access to your Google Ads account if you have one, plus your website and any call tracking. Without an account, we set one up in your name so the data stays yours. Tell us your suburbs and how many jobs a week you can take.
Send your last ninety days of spend, the suburbs you staff and a note on whether calls are tracked, using the free audit form. We will tell you what to keep, what to change and where to begin.