The Outerbelt is a ring road, and it quietly decides which Columbus suburbs your crew can reach before dark.
Columbus owners hire HeyLead to bring in calls, listings and contracts from the parts of central Ohio they can serve. That might be Dublin and Powell in the northwest, Westerville and New Albany to the northeast, Upper Arlington and Grandview Heights near the city, or Grove City to the south. We run SEO, Google Ads, Meta Ads and web design as one plan, reported in dollars. The way in is a free audit.
What we do
Search, ads and pages each have their own Columbus page, so you can see how the plan changes for a Dublin brokerage compared with a Grove City trades company.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Real estate agents and brokerages who list and sell around Dublin, Powell, Upper Arlington and the Short North side of town.
Property managers and property maintenance firms handling campus-area rentals, suburban single-family homes and mixed-use buildings.
HVAC, plumbing, pest control and restoration companies whose trucks can reach Westerville, Hilliard or Grove City the same day.
Commercial and residential cleaning crews covering offices along Sawmill Road and homes across northwest Columbus.
Industries
Each industry has its own Columbus page, written for the properties, buildings and drive times that kind of firm deals with.
Agents, brokerages, property managers, maintenance firms and commercial teams, from campus-area rentals to Dublin offices.
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HVAC, plumbing, pest control and restoration, with emergency calls kept apart from planned installs.
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Commercial contracts and residential crews, sorted by access hours and the suburbs you can staff.
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Focus industry
On a map, central Ohio looks like one metro. On a Tuesday it is five service areas, and your crew can only reach some of them. HeyLead plans your spend around the places you can show up.
HeyLead is the outside marketing team for owner-led Columbus firms in real estate, home services and cleaning. We plan search, ads and web pages around the Outerbelt suburbs you can staff, and we report booked work in dollars, not impressions.
Google Maps
Live Google Map. Tap a place to zoom in.
The local picture
Your market
Columbus is a flat, sprawling capital city, and the Outerbelt (I-270) ring shapes how it works day to day. Inside it you find the University District's student rentals, the brick streets of German Village and the older buildings of the Short North.
Outside it sit the Franklin, Delaware and Licking County suburbs: Dublin, Powell, Westerville, New Albany, Hilliard, Grove City and Gahanna. A brokerage in Upper Arlington and a plumber in Grove City are separated by a real drive, and ice or an interchange backup can stretch it.
Buyers put the suburb in their search, and Zillow, Columbus Realtors MLS and Realtor.com capture most of the people browsing listings. Ohio broker licenses apply on the property side and Ohio contractor licenses on the trades side.
HeyLead is the marketing team, not the license holder.
Your customers
Owners and households here search in three shapes: a service plus a suburb, like Dublin plumber, a service plus the city, like Columbus commercial cleaning, and a role, like Columbus property management.
The first is usually the cheapest to win and the most likely to turn into a job, because the person has already told you where the work is. A useful click comes from someone inside a suburb you staff who wants exactly what you sell.
We keep emergency work apart from planned work, and landlords apart from sellers. Reports show booked jobs, signed management contracts and won cleaning contracts in dollars, by suburb, so one busy zip code cannot hide inside a blended average.
Our approach
We begin with a look at the suburbs you staff, the work you want more of and the accounts you already run.
Then we build in order: pages that name the place and the job, Google Ads limited to the suburbs you choose, Meta ads for reach and follow-up, and free-search work on your Google Business Profile (the listing on Google Maps) and local pages.
People reach you by a phone number or a short form, and each one is tracked back to the campaign that earned it. Deeper analytics and CRM setups are covered on the country pages, so this page stays focused on plans drawn by map.
Building stock
campus rentals, German Village brick, and outerbelt suburban stock
Portals buyers still use
Zillow, Columbus Realtors MLS, Realtor.com
Proof on the page
Ohio broker licenses; Ohio contractor licenses
Common mistakes
Google Ads makes it easy to draw a big circle around Columbus and call it coverage. The Outerbelt, rush hour and school-zone traffic say otherwise. A crew parked in Dublin gets New Albany clicks it cannot answer, and the account pays for calls nobody wins.
Zillow and Realtor.com are where shoppers browse listings, and you will not out-rank them for those searches. Owners win on the searches those sites ignore: a landlord looking for a manager in Gahanna, or a seller comparing agents in Upper Arlington. Build pages for those instead.
A furnace replacement, a landlord asking about management and an office looking for nightly cleaning have nothing in common. Put them on one form and your team sorts junk all morning, and the reports cannot tell you which offer paid.
How it works
List the suburbs where your people arrive on time. Start with two or three, such as Dublin and Westerville, and leave the rest out until your team can follow up.
Sellers, landlords, emergency repairs, planned installs and contract cleans each get their own page and form, so the reports show which offers work and which are noise.
Google Ads catches people ready to call today. Local SEO builds pages that keep working through slow months. Meta ads reach owners and homeowners who are not searching yet, then follow up with the ones who looked.
Every month you see booked work and the cost of each booked job for every suburb, so one noisy area cannot hide inside a citywide average. Budget moves toward what pays.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Columbus property management | A landlord comparing local managers before handing over a door |
| Columbus real estate agents | Sellers comparing agents before they list |
| Columbus commercial cleaning | A facility manager shopping for a recurring contract |
| Dublin plumber | Suburb search from someone who needs a job done soon |
| Westerville pest control | Seasonal service search, usually from a phone |
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Columbus.
No. HeyLead is an online team, so there is nothing in Columbus for you to visit. We work with you by phone, video or email and run your campaigns for the suburbs your crews can reach.
Yes, and it is often the cleanest way to begin. Pick the one or two suburbs where your team is fastest to answer, such as Dublin and Westerville. A small start shows which pages and ads earn their keep before you spread budget.
Zillow, Columbus Realtors MLS and Realtor.com all carry listing traffic, and you should treat them as the place shoppers browse. HeyLead builds the searches and pages around them that bring sellers, landlords and owners directly to you.
A review of your service area, an audit of your current site and ad accounts, a plan for the suburbs to start with, and the first landing page with a local call path. Ads and free-search work follow once the page is ready to take the click.
Access to your website, Google Business Profile and any ad accounts. We also need the suburbs you serve, your Ohio license details and a sense of how many jobs or listings you can take each week. If you have no call tracking, we set it up first.
Each has its own Columbus page on this site, showing how the plan changes for the city. Analytics and CRM are covered on the country pages, so we mention tracking here but do not run a separate Columbus version.
Rarely. They sit on different sides of the Outerbelt, and a crew seldom covers them equally. We split them so budget follows the places you can serve.