Someone scrolling Instagram in Clintonville at 9pm is not the same buyer as a New Albany homeowner on a lunch break.
HeyLead runs Facebook and Instagram ads for Columbus service businesses that sell something people do not search for every day: a rental review, a furnace tune-up, a recurring office clean, a home valuation. We build audiences by suburb, show follow-up ads to people who visited your site, and send every click to a page or form that matches the ad. Follow-up speed and booked work are the measures, in dollars. The way in is a free audit.
What we do
Meta supplies reach and follow-up ads. SEO, Google Ads and landing pages work the same suburbs and catch the people Meta warms up.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Property managers and agents reaching Gahanna and Upper Arlington owners who are not searching yet.
Heating, cooling, plumbing and pest companies running seasonal offers to homeowners in Hilliard, Powell and Grove City.
Commercial cleaning firms pitching office managers around Westerville and Polaris with a walkthrough offer.
Owners hiring a Facebook ads agency in Columbus for leads and booked work, not viral reach.
The local picture
Your market
Meta ads work in central Ohio when the audience is drawn suburb by suburb.
Columbus has a mix that the ad platform can separate if you tell it how: student renters near campus, homeowners in the older brick houses of Grandview Heights and Upper Arlington, and families in newer Dublin and Powell subdivisions.
Their interests, offers and evenings differ. Seasons show clearly in the feed. Furnace and tune-up offers land in autumn, cooling and pest offers in late spring, and landlord conversations often pick up around spring semester turnover.
Ohio broker and contractor licenses can appear in the ads as proof, where they apply. They stay yours, and HeyLead is the marketing team.
Your customers
Few people type a search into Facebook, so demand has to be created first and caught second. Ads reach people before they are ready, and follow-up ads bring back those who visited a page but did not call.
Vendor buyers look for facebook ads agency Columbus, instagram ads agency Columbus or Columbus facebook ads, while their own customers rarely type anything at all. A useful lead is a household or owner in a suburb you serve who answers when your team calls.
We measure booked estimates, signed management contracts and won cleaning contracts in dollars, not likes, reach or cheap form fills that never pick up the phone.
Our approach
We begin by choosing one offer per group of ads: an inspection, a quote, a rental analysis, a walkthrough. Audiences are layered, with suburbs around your staffed area, past site visitors, and customer lists where you have them.
The ads use real Columbus photos and short video, and are refreshed on a set schedule so they do not go stale. Instant forms (forms that open inside Facebook) suit quick offers, and landing pages suit bigger decisions, so we test both.
Speed matters most, so we set up alerts and a first-call routine. Booked work, not form count, decides where budget goes. Search ads and free-search pages cover the same suburbs.
About the area
Campus rentals, German Village brick and Outerbelt suburban stock
Licenses you show on your page
Ohio broker licenses; Ohio contractor licenses
Common mistakes
A single Columbus-wide audience spends money on Delaware County households when your crew works Franklin County south of the Outerbelt. Draw audiences by suburb and leave out what you cannot serve. Layer them so each offer meets the right household.
Product carousels and discount banners suit online stores. A recurring cleaning contract or a landlord review needs a clear offer, a face or a job photo, and a call or a form, not a catalog. People respond to proof that the work happens near them.
A form filled in at Dublin at 8pm is cold by morning. Without an alert and a first-call routine, cheap leads go to whoever answers first. Fix the reply path before you raise the budget, then measure booked work.
How it works
Choose one offer for each group of ads, such as an inspection, a rental analysis or a walkthrough. Each gets its own audience, page and follow-up, so results stay easy to read.
Start with Dublin and Westerville, add site visitors and customer lists, and leave out places the crew cannot reach. Widen to Grove City or Hilliard only when follow-up is steady.
Send traffic to a Columbus page or instant form that repeats the ad's promise, with a phone number and proof such as licenses or reviews you already hold.
Bring back site visitors with new ads on a regular schedule. Report booked work and the cost of each booked job in dollars for every suburb, so budget follows what converts.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| facebook ads agency Columbus | Owner hiring Meta help for service work, not only online shops |
| best meta ads agency in Columbus | An owner comparing agencies on how they work and what they report |
| instagram ads agency Columbus | Visual offers such as job photos, walkthroughs and home tours |
| Columbus facebook ads | A broad search that needs area pages to turn into calls |
| facebook ads for property managers Columbus | Landlord acquisition, kept separate from tenant ads |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
FAQs
Plain answers for owners hiring a Meta ads agency in Columbus. Fit with your offer and audience counts for more than any award.
Look for an agency that draws Dublin and Grove City as separate audiences, builds ads around a service offer instead of a product carousel, and reports calls and booked work in dollars. HeyLead runs Columbus Meta ads that way. We do not offer a number-one badge.
Service businesses are the focus here: property management, trades and cleaning. Offers, forms and follow-up are built around calls and booked work, not a shopping cart.
Yes, when the offer is visual, like a before-and-after or a seasonal tune-up. We keep the audience to suburbs you staff and send the click to a Columbus page, not a profile bio. Instagram and Facebook run from the same campaigns.
Search buys people who are ready to call now. Meta reaches people earlier and follows up with those who visited but did not act. The split varies by business and season, so we review the mix monthly against booked work.
A Facebook business page and access to your ad account, which we can create in your name if you have none. We also need your suburbs, photos from recent jobs and any license lines you want shown. A customer list is optional.
Start with the free audit form and tell us the offer, the suburbs you can staff, and how leads are handled today. We check the ad account and the follow-up path first.