A click from Schertz costs money the moment it lands, even when your only truck is already parked in Boerne.
With Google Ads (also called PPC, pay-per-click) you pay for every click, including clicks from places you cannot reach. HeyLead manages San Antonio accounts for trades, property managers and cleaning firms. We split campaigns by area, keep emergency and planned searches apart, and send each click to a page that names the place. Tracking counts booked work, budgets are in dollars, and a free audit comes first.
What we do
Paid search is the fastest channel, and the others keep pace with it. SEO pages, reminder ads and landing pages all speak about the same neighborhoods.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
AC, plumbing and pest companies with a set driving radius, from Stone Oak to Southtown
Property managers who do not want clicks from Boerne owners they cannot visit this week
Cleaning firms staffing offices around Loop 410 but not out in Comal County
Owners who want a Google Ads partner that shows them the search terms and the booked jobs
The local picture
Your market
San Antonio paid search rewards a map drawn with a ruler and a stopwatch. The metro is huge, and rush-hour traffic on I-35, Loop 410 and US-281 turns a short-looking trip into a long one.
Hot summers send AC and plumbing searches up for months, and a rare hard freeze brings a sudden spike of burst-pipe searches. Property searches sit in a crowded field, with Zillow, SABOR and Realtor.com filling the results, so managers do better on searches from owners.
Alamo Heights, Stone Oak, New Braunfels, Schertz and Boerne each behave differently, and bids should reflect that. TREC details for brokers and Texas and city license details for trades can go on the ads and pages where they apply, and holding them stays your job.
Your customers
Start with the hot afternoon. When an AC dies in July, the caller types AC repair with a neighborhood name and dials the first ad that answers. The same firm's planned work, such as a water heater replacement, follows a slower path of comparing and asking.
A property manager is usually found long before an owner decides to switch. We buy each of those in its own campaign, inside the areas you can reach.
Searches from job seekers, do-it-yourselfers and far-off areas go on a negative list (words that stop your ads showing). Reports list calls, forms and booked jobs by area in dollars, and cheap clicks that never produced work are called out by name.
Our approach
We start with location, then keywords, then the page. Campaigns follow the map: the north side around Stone Oak, the core with Alamo Heights, the I-35 side through Schertz and New Braunfels, and Boerne on I-10.
Each group gets its own bids and its own negative list. Keywords start narrow and widen only when the search-term report shows it is safe. Call buttons, call tracking and ad schedules match the hours when a person answers.
Every ad lands on a page for that area and offer. Tracking counts booked work, and spend shifts toward the areas that pay.
About the area
limestone lots, military-adjacent tracts, and Hill Country suburban stock
Licenses you show on your page
TREC for brokers; Texas and city licenses for trades
Common mistakes
Draw a single ring around San Antonio and the account spends in Converse, Helotes and Bulverde alike. Your crew cannot cover that in a day. Limit the account to real drive time and let the rest go, because ads that never turn into visits are just cost.
Loose keywords pull in people looking for jobs, parts or a do-it-yourself video. When the AC has failed, that waste lands in your most expensive week. Tight keywords and a firm negative list protect the budget when it matters most.
Cost per click can fall while revenue falls with it. Judge the account by booked jobs and qualified calls in dollars, then compare areas. A cheap month that produced no visits should look like one.
How it works
We mark where your crew can be by close of day. Everything outside is excluded, so the budget does not drift toward Bulverde unless you can go there.
Emergency, planned and owner searches each get their own campaign, ad text and page. The negative list starts on day one.
Call tracking, call buttons and form tracking record the real leads. Wherever your job list allows it, we count booked work, not just the call.
Each month we read the search-term report, cut waste and move spend toward areas and hours that book. You see the cost of each booked job in dollars, by area.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best google ads agency in San Antonio | Owner hiring PPC help who wants drive-time areas, not one radius |
| ppc agency San Antonio | Paid search for owner-led firms, beyond online stores |
| google ads contractor San Antonio | Owner looking to hire a vendor to run the account |
| San Antonio google ads management | Ongoing account care, not a one-week setup |
| google ads company San Antonio | Shortlist wording for a team that reports on booked work |
Niches
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Testimonials from HeyLead clients
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
FAQs
Answers for San Antonio owners choosing Google Ads help. When we say best, we mean a good fit, never an award.
The best fit is an agency that draws areas by drive time, sends Stone Oak clicks to a Stone Oak page, and reports booked work in dollars. It should show you the search-term report without being asked. HeyLead runs that way, and we do not offer a number-one badge.
A Google Ads contractor in San Antonio may manage many accounts alone, and your coverage stops when that person is busy. HeyLead is the agency, with a team on campaigns, tracking and reports. Compare what each option includes, not only the monthly figure.
Budget depends on the areas you cover, the jobs you can take and the season, so we agree it after the free audit. We do not quote a click price because it shifts by neighborhood and week. Ask any agency to put scope and terms in writing.
Paid search can produce calls within the first weeks, but a new account needs time to gather search-term data. Early weeks go to tightening keywords and negatives. The numbers steady as tracking shows which calls became jobs.
Start where your crew is already dense, often Stone Oak, the Alamo Heights core or the I-35 side. Boerne and New Braunfels join once trucks and staff justify them. Areas you cannot serve stay excluded.
Send the free audit form with your last three months of ad spend, the areas you staff and whether calls are tracked today. We walk through the account with you on a screen share.
No. HeyLead works online, so there is no San Antonio office to call on. We use phone and video and run your account for the areas you can reach.