Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM / PPC Services
Stop Wasting Budget. Start Winning Dubai Clicks That Convert.
We run Google and Bing Ads for Dubai clinics and businesses, built around enquiries and revenue - not impressions, not vanity.
Enter your website and we'll audit your paid search setup and show you where the money's leaking.
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Trusted by 160+ businesses to grow enquiries, cut costs, and scale revenue through Dubai search
Owners who already run this path
See where the ad budget is leaking
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Google Ads Management
Search, Performance Max, and remarketing across Dubai.
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Microsoft (Bing) Ads Management
Lower CPCs and a useful slice of UAE desktop traffic.
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Conversion Tracking Setup
Accurate measurement, including WhatsApp and calls.
Learn More arrow_forwardOur Proven Paid Search Process (Built for the Dubai Market)
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Account & Market Audit
We analyze your existing campaigns, Dubai competitors, search intent, and landing pages to identify inefficiencies and growth opportunities.
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High-Intent Keyword Strategy
We focus on commercial and transactional keywords, in English and Arabic where it matters - not broad traffic that burns budget. Each keyword is mapped to search intent and funnel stage.
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Campaign & Structure Setup
We build tightly structured campaigns using exact, phrase, and smart broad match, clear ad group segmentation, and location targeting by neighbourhood, from Dubai Marina to Deira, or across the UAE.
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Conversion-Focused Ad Copy
We write ads designed to pre-qualify clicks, separate insurance-covered from self-pay enquiries, reduce wasted spend, and improve Quality Score.
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Landing Page Optimization
We align ads with landing pages, including WhatsApp click-to-chat, to improve conversion rate, cost per lead, and user experience.
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Conversion Tracking & Analytics
We implement accurate tracking using Google Ads, GA4, Microsoft Ads tracking, and call, form, WhatsApp, and lead-event attribution.
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Continuous Optimization & Scaling
We optimize weekly by adjusting bids and budgets, refining match types, and expanding winners while cutting waste, with schedules shifted for Ramadan and the summer months.
schedule Timelines vary by account and budget, and we review early movement with you across the first 30-60 days.
Why Dubai Businesses Choose HeyLead for Paid Search
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Performance-first approach focused on leads and revenue
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Built for Dubai's crowded search auctions
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No long-term lock-in contracts
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Clear communication and transparent reporting
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Strategic balance between scale and efficiency
US Client Partnerships
120+
Powerful Partnerships
Results from HeyLead's US paid search clients, the same intent-first discipline we bring to Dubai accounts.
Real Paid Search Results from US Clients
Service Business
-38%
Cost Per Lead
38% reduction in cost per lead within 60 days of campaign restructure.
E-Commerce Brand
2.4x ROAS
High-Intent Search
2.4x return on ad spend from high-intent search campaigns targeting buyer-ready keywords.
B2B Company
Consistent Demos
Commercial Keywords
Consistent demo bookings from US commercial keywords with low wasted spend.
You're in good company
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
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Paul Liddiatt
Chief Marketing Officer, New Book
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HeyLead was instrumental in setting up the SEO approach in the early days of Tennis Round from page naming conventions and taxonomy through architecture and execution in driving traffic to the site. Their experience in helping early stage startups has been invaluable in generating demand, building brand awareness and helping establish our presence within the tennis community.
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Alex Marinov
CEO, TennisRound
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HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.
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Joe Charlson
CEO, CallerReady
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I worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
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Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
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Kenneth
Client, ketch.sg
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Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
FAQ
Common questions about paid search
What to know before you get started.
We've spent thousands of dirhams on Google Ads and got nothing - why would this time be different?
Because most ad accounts are structured wrong from day one. We start with a full audit: wasted spend, match type chaos, missing negative keywords, and broken conversion tracking, including WhatsApp and call enquiries nobody was counting. The fix is often hiding inside what's already running.
How do you stop Google from burning our budget on irrelevant clicks?
Through tight keyword match types, an aggressive negative keyword strategy built from your actual search term reports, and device and location bid adjustments by Dubai catchment, reviewed weekly - not monthly.
What's a realistic cost per lead we should expect?
It depends on your specialty, competition level, and the strength of your offer. We benchmark against similar campaigns and give you an honest estimate in AED, with 5 percent VAT shown separately, before you commit a dirham.
Can you take over an existing campaign or do you need to start from scratch?
Both. We audit what exists, keep what's working, and restructure what isn't. Starting over is rarely the right move - the data inside an existing campaign is valuable and we use it.
What is Quality Score and why does it affect what we pay per click?
Quality Score is Google's rating of how relevant your ads, keywords, and landing pages are to each other. A high score means you pay less per click than competitors for the same position, which matters in crowded Dubai auctions. We obsess over it because it directly affects your ROI.
Should we bid on our own brand keywords if we already rank #1 organically?
Almost always yes. Branded campaigns protect against competitors bidding on your name, sit alongside your Google Business Profile and Maps listing, deliver higher conversion rates, and cost very little. The incremental revenue is almost always strongly positive.
How often does your team actually check on our campaigns?
Daily. Automated rules handle overnight bid anomalies, and our team reviews performance every business day, with adjustments around Ramadan hours and summer travel. You won't be on a monthly reporting cycle.
What's the difference between Search, Display, and Performance Max?
Search captures existing demand from people actively searching, including near me searches. Display creates awareness across the web. Performance Max is Google's AI-driven campaign type spanning all networks simultaneously. We use each strategically - Performance Max is not always the right default, despite Google pushing it.
How do you attribute conversions fairly when a customer touched multiple ads before converting?
We use data-driven attribution modelling where available, supplemented by CRM data and by WhatsApp and phone enquiries that never touch a form. You'll see which campaigns genuinely drove revenue - not just which one got the last click.
Can paid search work for high-consideration decisions like a property purchase or a cosmetic procedure?
Yes, if you measure qualified enquiries through to booked consultations or viewings rather than immediate form fills. We build campaigns across intent stages and track leads through to closed deals so the attribution reflects the full journey, including the WhatsApp conversations in between.
Ready to Turn Dubai Ad Spend into Revenue?
Get a free paid search audit and a clear roadmap to improving performance across Google and Bing in the UAE.
Performance tools
See the leaks. Fix them. Keep compounding.
Pair this channel with Insights, Free Tools, Auto Blogger, and website performance so traffic you buy or earn actually converts.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
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