Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Meta Ads Management
Turn Scrolls Into Sales. Every Single Day.
Facebook and Instagram ads for Dubai buyers, not just audiences, built to bring in WhatsApp chats, consultation requests and revenue.
Enter your website for a free audit and see how your Meta ads stack up against what's actually possible.
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Trusted by 160+ businesses to grow leads, cut costs, and scale revenue through search
Owners who already run this path
Turn the next scroll into a booked consultation
Meta ads work best alongside Google Maps and Google Business Profile visibility, where many Dubai buyers compare options before they message you. See our full AI Search Optimization page and free tools.
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Meta Ads Account Setup & Management
Full account setup and ongoing management across Facebook and Instagram Ads Manager, with budgets planned and reported in AED.
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Facebook & Instagram Ads Campaigns
Targeted campaigns built and optimized across both platforms to reach buyers around Dubai Marina, Downtown Dubai, Business Bay, Jumeirah and Deira.
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Lead Generation Ads
Lead forms, click-to-WhatsApp ads and landing page funnels designed to bring qualified enquiries into your pipeline.
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E-Commerce Sales Campaigns
Drive online product sales with Advantage+ Shopping campaigns and controlled ROAS targets set against AED margins.
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Remarketing & Retargeting Funnels
Re-engage warm audiences - website visitors, video viewers, and past enquiries - with precise retargeting, including people who messaged on WhatsApp and went quiet.
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Creative Strategy & Ad Copywriting
English and Arabic ad creatives and copy tested to find what actually turns into enquiries.
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Conversion Tracking (Pixel + CAPI)
Accurate attribution setup using Meta Pixel and Conversions API to measure form leads, WhatsApp chats, calls and bookings.
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Performance Reporting & Insights
Clear reporting dashboards in AED, so you always know which campaigns bring enquiries worth answering.
Learn More arrow_forwardOur Meta Ads Framework (Built for the Dubai Market)
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Account & Funnel Audit
We review your existing campaigns, tracking setup, audiences, creatives, and landing pages, plus how WhatsApp and phone enquiries are handled, to find leaks and scaling opportunities.
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Audience Strategy & Targeting
We build and test cold audiences (interests, behaviors, Advantage+), custom audiences (website, enquiries, video views), and lookalike audiences from real conversion data, with location targeting around the Dubai areas your clients actually travel from.
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Creative Strategy & Testing
Creative is the biggest lever in Meta Ads. We develop and test short-form video and static formats in English and, where it fits, Arabic, with clear hooks, offers, and CTAs. For clinics we keep creative within Meta's health ad rules. Winning creatives are scaled; losers are cut quickly.
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Campaign Structure & Optimization
We build campaigns using conversion-optimized objectives, clear AED budget allocation by funnel stage, and simple testing frameworks to find what scales, planned around Ramadan and summer schedule shifts.
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Conversion Tracking & Attribution
We set up accurate tracking using Meta Pixel and Conversions API, event prioritization, and attribution that ties form leads, WhatsApp chats and bookings back to the ad that started them.
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Ongoing Optimization & Scaling
We optimize weekly by refreshing creatives, refining audiences, scaling winning ad sets, and controlling cost per enquiry, adjusting for Ramadan hours, summer travel and busy season.
schedule Most clients see performance stabilization within 30-45 days, followed by scalable growth.
Why Dubai Businesses Choose HeyLead for Meta Ads
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Focused on qualified enquiries and booked consultations, not vanity reach
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Creative testing frameworks in English and Arabic - not guesswork
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Built for crowded Dubai categories like clinics, aesthetics and property
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Transparent reporting in AED and clear communication
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Flexible, month-to-month management
US Client Partnerships
120+
Powerful Partnerships
Businesses that trusted HeyLead to turn Meta ad spend into qualified enquiries and measurable revenue.
Real Results from Meta Ads Campaigns
Service Business
-42%
Cost Per Lead
42% reduction in cost per lead within 60 days of campaign launch and creative testing.
E-Commerce Brand
2.1x ROAS
Meta-Driven Sales
2.1x return on ad spend from Meta-driven sales campaigns with Advantage+ Shopping.
B2B Company
Consistent Leads
Every Month
Consistent inbound leads using Meta and landing page funnels, month after month.
You're in good company
FAQ
Common questions about Meta Ads
What to know before you get started.
We've burned money on Facebook Ads before - what makes this approach different?
Most Meta Ads fail because of weak creative, vague targeting, or sending clicks to a page that doesn't convert. We audit all three before spending a dirham. Creative is usually the biggest lever - and the place most agencies cut corners.
How do you find our audience after iOS 14 reduced tracking?
iOS 14 reduced signal but didn't eliminate it, and iPhone use is common among Dubai audiences. We use first-party data, broad targeting with strong creative to let Meta's algorithm find your buyers, Conversions API for accurate server-side tracking, and attribution modelling that also counts WhatsApp chats and calls.
How many creatives do we need to test?
More than you think. We typically test 3-5 hooks, 2-3 formats (static, video, carousel), and English and Arabic versions where the audience calls for it, then rotate winning angles into evergreen campaigns. Creative fatigue is real - we build a systematic refresh cadence from day one.
What can we realistically expect in the first 30 days?
Initial data - reach, click-through rate, cost per landing page view and cost per WhatsApp chat started. Real optimisation begins at day 14. By day 30, we have our baseline cost per enquiry and ROAS benchmarks that drive month 2 decisions, with Ramadan or summer timing factored in.
Should we run Facebook or Instagram - or both?
We test placements and let performance dictate allocation, not assumptions. Generally: Instagram suits visual categories like aesthetics, hair restoration and lifestyle brands; Facebook can reach older and family audiences and parts of the expat community. But the data always overrides the theory.
Do you use Advantage+ or manual campaign structures?
Both, strategically. Advantage+ works well for catalog sales and broad retargeting. Manual campaigns give more control for specific audience segments, such as a single Dubai area or a single treatment. We don't blindly default to either - the choice depends on your objective and funnel stage.
How do you stop our ads from targeting people who already bought from us?
Exclusion audiences. We exclude recent buyers, current clients or patients, and email subscribers from acquisition campaigns. This protects your brand, improves efficiency, and makes sure AED budget goes toward net-new customers.
What does a winning Meta ad actually look like?
Pattern-interrupt in the first 2 seconds, a clear problem-solution hook, one CTA such as message us on WhatsApp, and social proof where appropriate. For clinics that means no outcome promises and no imagery Meta's health policies restrict. Video consistently outperforms static - but a great static ad beats mediocre video every time.
We sell a complex product - can Meta Ads work for us?
Yes, but the funnel looks different. We use awareness-stage content to educate, retargeting to warm the lead, and lower-friction conversion events like WhatsApp chats, lead forms or consultation offers. High-consideration purchases, from cosmetic procedures to property, need nurture - Meta Ads are how you start it.
How do we know if Meta is contributing to revenue vs. just claiming credit for it?
We cross-reference Meta's reported conversions against CRM and WhatsApp enquiry data, separate insurance-covered from self-pay enquiries where clinics track them, use appropriate view-through vs. click-through attribution windows, and compare with organic and direct traffic trends. We never let inflated platform-reported ROAS go unchallenged.
Ready to Scale with Meta Ads?
Get a free Meta Ads audit and a custom strategy tailored to your Dubai audience.
Performance tools
See the leaks. Fix them. Keep compounding.
Pair this channel with Google Maps and Business Profile work, Insights, Free Tools, Auto Blogger, and website performance so traffic you buy or earn actually converts.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
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