Facebook & Instagram Ads Campaigns
That Actually Convert.

We usually recommend a monthly budget per market large enough to leave the learning phase and gather reliable data. We confirm the figure in AED during the audit, and VAT at 5 percent applies to our fees. Lower budgets can work for very targeted tests or niche offers, but steady scaling needs meaningful daily spend. We focus first on finding winning creative and audiences before recommending larger budgets. Most clients get the best results when they commit to a couple of months of consistent testing and optimisation. The exact recommendation depends on your offer strength and the competition in your sector.

We test both Advantage+ Shopping and Advantage+ Audience campaigns head-to-head against our manual structured campaigns. In many cases Advantage+ works well once we have good creative and audience data to feed it. We always run controlled tests with clear variables so we know what is driving results for your specific offer and audience. For clients with very specific audience or creative needs, such as separate Arabic and English audiences, we often keep more structured control. The winner is always decided by your actual ROAS and lead quality data rather than platform defaults.

The initial learning phase usually takes 7 to 14 days depending on spend volume and conversion rate. Early performance can be volatile while the algorithm gathers data. Results usually settle and cost per qualified result starts to improve over the first month or two. Full optimisation, including creative testing and audience refinement, typically takes a few months to give predictable, scalable results. We provide weekly reporting so you can track progress even in the early stages.

We launch structured tests where we change only one variable at a time, such as hook, format, offer or CTA. Each concept gets enough budget and time to give a reliable read before we declare winners or losers. We tag every asset so we can analyse performance by hook type, format, language and audience segment across campaigns. Winning creative is scaled while we keep testing new ideas in parallel. This disciplined approach replaces random guessing and produces clear learnings for future campaigns.

For cold prospecting we combine detailed interest and behaviour targeting with high-quality lookalikes seeded from your real converters. We test several lookalike sizes and interest layers to find the best mix. Warm and retargeting audiences are built from website visitors split by engagement level, video viewers at 50 percent and 95 percent completion, and people who engaged with your content. We keep strict frequency caps and rotate creative so retargeting feels helpful rather than repetitive. Every audience has a clear purpose and is measured against specific goals.

We use clear rules based on cost per qualified lead, ROAS and volume rather than vanity metrics. Ad sets that meet our performance thresholds for at least 3 to 5 days with enough spend are candidates for scaling. We raise budgets gradually, usually 20 to 30 percent at a time, while watching for performance dips. Ad sets that miss targets after the learning phase or show clear fatigue are paused or get fresh creative. We document every decision so the strategy is transparent and repeatable.

We monitor frequency closely, especially in retargeting, and set rules to refresh or replace creative before performance drops. New creative concepts are always in testing so replacements are ready. We also vary messaging and formats across the funnel so the same person does not see identical ads again and again. Frequency caps are applied at campaign or ad set level depending on the objective. In a compact market like Dubai this proactive approach matters even more at higher spend.

You receive weekly reports with key metrics, creative and audience performance, actions taken and clear recommendations. Each month we deliver deeper analysis including trends, testing results and strategic recommendations. All reporting ties platform data to your actual leads, pipeline and revenue through CRM integration, including WhatsApp conversations. We include both the numbers and the "so what" so you can make fast decisions. Reports are built around the questions that matter most for your business.

We use consistent UTM parameters and CRM tagging so we can see the full customer journey across Meta, Google, email and other channels. Retargeting and nurture sequences are coordinated with email, SMS and WhatsApp so prospects get a consistent, non-repetitive experience. We often run cross-channel tests to see how Meta performance changes when other channels are active. This prevents double-counting and helps put budget into the most efficient mix of channels. We review cross-channel attribution during monthly strategy sessions.

We review every ad, image and claim against current policies before launch and keep an approved asset library. We avoid prohibited categories, exaggerated health claims and before-and-after imagery that often trigger disapprovals. For regulated industries such as property, finance and healthcare, we use careful language and required disclaimers. We monitor account health daily and have a fast process for appealing disapprovals when they happen. Clean, compliant accounts generally get better delivery and lower costs.

We test different bidding strategies including cost cap, bid cap and value optimisation depending on the campaign objective and the data available. Budgets are allocated by funnel stage and expected efficiency, with cold traffic receiving the largest share for acquisition. We reallocate weekly based on cost per qualified result rather than last-click metrics. We avoid constant budget changes that disrupt the learning phase. The goal is stable, predictable performance that we can scale step by step.

We connect Meta data to your CRM and sales system so we can track lead quality, opportunity creation and actual closed revenue. Primary success metrics are cost per qualified lead and return on ad spend based on real pipeline rather than reported conversions. We also track creative fatigue, audience performance trends and contribution to the wider marketing mix. Every report includes both the platform numbers and the business impact numbers.

We can work with your existing creative assets and team, or we can develop and produce new creative concepts ourselves. Many clients prefer HeyLead to lead creative testing because we have established frameworks and can move quickly. We always follow your brand guidelines and voice, and we can run English and Arabic versions side by side. If you have strong internal creative, we will build it into the testing plan and give clear feedback on what is working. The focus is always on finding the combination that drives results for your business.

We watch for sudden changes in cost, volume or quality and investigate straight away. Common causes include creative fatigue, audience saturation, policy changes or external shifts such as holidays, Ramadan or the summer travel season. We have refresh creative and audience adjustments ready to deploy quickly. We communicate the issue and our recommended actions within 24 hours. Most performance issues can be stabilised quickly when addressed early with the right levers.

We begin with a free audit of your current setup, offer and past performance. From there we develop a strategy, creative concepts and a testing plan for your business. Once approved, we handle the technical setup, launch the campaigns and manage the first couple of months of testing and optimisation. You receive weekly reporting and have direct access to the strategist running the account. We move quickly but always with clear testing discipline from day one.