Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Meta Ads Management
Turn Scrolls Into Sales. Every Single Day. for Australia
Built for Australian owner-led businesses competing in AU search. Facebook and Instagram ads that reach people likely to buy, then turn them into leads and sales you can count.
Enter your website for a free audit. We will show you what is working in your Meta ads and where money is being wasted in Australia.
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Trusted by 160+ businesses to grow leads, cut costs, and scale revenue through paid social in Australia
Owners who already run this path
Turn the next scroll into a booked job
Meta ads do not help you show up in AI answers such as ChatGPT or Google AI Overviews. For that, see our in Australia AI Search Optimization page and free tools.
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Meta Ads Account Setup & Management
Full account setup and ongoing management across Facebook and Instagram Ads Manager in Australia.
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Facebook & Instagram Ads Campaigns
Ads built and improved across both platforms to reach the people most likely to buy in Australia.
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Lead Generation Ads
Lead forms and landing pages that bring you calls and form leads in Australia.
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E-Commerce Sales Campaigns
Sell more products with Meta's automated Advantage+ Shopping campaigns, run against a return-on-ad-spend target you set in Australia.
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Remarketing & Retargeting Funnels
Show ads to people who already visited your site, watched your videos, or became leads, and bring them back in Australia.
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Creative Strategy & Ad Copywriting
Ad images, videos, and text, tested against each other to find what brings in leads in Australia.
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Conversion Tracking (Pixel + CAPI)
Tracking set up with the Meta Pixel (a code snippet on your site) and the Conversions API (a direct data link from your server to Meta), so your leads and sales are counted properly in Australia.
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Performance Reporting & Insights
Clear reports that show what you spent and what you got back in Australia.
Learn More arrow_forwardOur Meta Ads Framework (Built for the Australian Market)
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Account & Funnel Audit
We review your current campaigns, tracking, audiences, ads, and landing pages to find where money is wasted and where you can grow in Australia.
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Audience Strategy & Targeting
We test three kinds of audience. Cold audiences are people who have not heard of you yet, picked by interests and behaviour. Custom audiences are your own site visitors, leads, and video viewers. Lookalike audiences are people similar to your best customers in Australia.
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Creative Strategy & Testing
The ad itself, meaning the image, video, and words, does most of the work on Meta. We test short videos and still images with different opening lines, offers, and buttons. Winners get more budget and losers are stopped quickly in Australia.
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Campaign Structure & Optimization
We set each campaign to aim for leads or sales, not just clicks. Budget is split by how close people are to buying, and we run planned tests to find what can grow in Australia.
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Conversion Tracking & Attribution
We make sure Meta counts your leads and purchases correctly, and that its numbers match your own records in Australia.
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Ongoing Optimization & Scaling
Every week we swap in fresh ads, tighten audiences, and put more budget behind winners. We watch your cost per lead or sale and your return on ad spend, which is what you get back for each dollar spent in Australia.
schedule Results usually settle into a steady pattern within 30 to 45 days. After that we work on growing them in Australia.
Why Australian Businesses Choose HeyLead for Meta Ads
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Performance-first approach focused on leads and revenue in Australia
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Planned ad tests, not guesswork
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Experience with high-competition Australian audiences
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Transparent reporting and clear communication
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Flexible, month-to-month management
Client Partnerships
120+
Powerful Partnerships
Businesses that trusted HeyLead to turn Meta ad spend into qualified leads and sales in Australia.
Real Results from Meta Ads Campaigns
Service Business
-42%
Cost Per Lead
Each lead cost 42% less within 60 days of launch and ad testing in Australia.
E-Commerce Brand
2.1x ROAS
Meta-Driven Sales
A$2.10 back for every A$1 spent on Meta sales campaigns using Advantage+ Shopping in Australia.
B2B Company
Consistent Leads
Every Month
Steady new leads every month from Meta ads and landing pages in Australia.
You're in good company
FAQ
Common questions about Meta Ads
Answers for businesses in Australia.
We've burned money on Facebook Ads before - what makes this approach different?
Most Meta ads fail for one of three reasons: weak ads, vague targeting, or clicks sent to a page that does not turn visitors into leads. We check all three before we spend a dollar of your budget. The ad itself is usually the biggest lever in Australia.
How do you find our audience after iOS 14 reduced tracking?
Apple's iOS 14 update limited how much Meta can track, but it did not stop it. We use your own customer data, broad targeting with strong ads so Meta's system can find buyers, and the Conversions API, which sends results straight from your server to Meta. We also compare Meta's numbers with your own records to fill the gaps in Australia.
How many creatives do we need to test?
More than you would expect. We usually test 3 to 5 opening lines and 2 to 3 formats, such as still images, video, or carousel ads that people swipe through. Winners move into your long-running campaigns. Ads wear out when people see them too often, so we plan fresh ones from the start in Australia.
What can we realistically expect in the first 30 days?
You will see early numbers: how many people saw the ads, how many clicked, and what each visit to your page cost. Real improvement work starts around day 14. By day 30 we know your starting cost per lead and return on ad spend, and those set the plan for month two in Australia.
Should we run Facebook or Instagram - or both?
We test both and let results decide where the money goes. As a rule, Instagram suits visual and direct-to-consumer brands, and Facebook suits older audiences and B2B follow-up ads. Your own data wins over any rule in Australia.
Do you use Advantage+ or manual campaign structures?
Both, depending on the goal. Advantage+ is Meta's automated setup, where Meta decides who sees your ads. It works well for product catalogue sales and broad follow-up ads. Manual campaigns give us more control over specific groups. We do not default to either one in Australia.
How do you stop our ads from targeting people who already bought from us?
We block them. Recent buyers, current customers, and email subscribers are left out of campaigns that aim to find new customers. That keeps your budget on new people and avoids annoying the ones who already bought in Australia.
What does a winning Meta ad actually look like?
It grabs attention in the first 2 seconds, names a clear problem and its fix, and asks for one action. Reviews or a real deadline help where they fit. Video often beats still images, but a great still image beats a weak video in Australia.
We sell a complex product - can Meta Ads work for us?
Yes, but the path looks different. We use ads to explain the product first, then follow-up ads to warm people up, then an easy first step such as a short form or a consultation offer. Complex sales take time, and Meta ads can start that conversation in Australia.
How do we know Meta is bringing in revenue and not just claiming credit for it?
Meta can claim credit for sales that would have happened anyway. So we compare Meta's numbers with your CRM (your customer records) and with your overall traffic trends. We also separate people who clicked an ad from people who only saw it. We do not accept Meta's own return figures without checking them in Australia.
Ready to Scale with Meta Ads?
Get a free Meta Ads audit and a plan built around your business and your customers in Australia.
Performance tools
See the leaks. Fix them. Keep improving.
Pair this channel with Insights, Free Tools, Auto Blogger, and website performance so traffic you buy or earn actually converts in Australia.
Local pages
Meta ads by city
Looking for a Meta ads agency near you? Each page below covers Meta ads for one of the cities we work in, with the real districts, portals and licences that decide a local job. These are Australian pages.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
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