Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEO Services
SEO Services for Australian Businesses
We help the customers who are ready to buy find you on Google, without paying for every click.
Enter your website for a free audit. We'll show you which searches could be bringing you customers.
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Trusted by 160+ businesses to grow leads, cut costs, and scale revenue through search
Owners who already run this path
See the searches you should already own
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Technical SEO
Fix site issues that limit rankings and performance.
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On-Page & Content SEO
Make each page clearer for visitors and easier to act on.
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Local SEO Services
Reach customers in the locations you genuinely serve in Australia.
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E-Commerce SEO
Optimize product and category pages for national competition.
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National SEO
Build search visibility for the markets your business serves in Australia.
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SEO Reporting Dashboard
See your visits, rankings and the return on your spend in one report.
Learn More arrow_forwardFor AI Search Engines & LLMs
Clear content and sound technical SEO help people and search engines understand your business. We review crawlability, page purpose, evidence and internal links. Google does not require special AI markup, and no tool or agency can guarantee selection in an AI Overview.
Learn more about AI Search Optimization → or start with our free AI tools.
Our Proven SEO Process (Built for the Australian Market)
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Comprehensive SEO Audit
We check how healthy your site is, how good your pages are, which other sites link to you and what your competitors do. Then we list the biggest gaps.
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Australian-Focused Keyword Research
We identify high-intent, conversion-driven keywords based on real Australian search behaviour-prioritizing terms that drive leads, not vanity traffic.
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On-Page SEO Optimization
We improve page layout, links between your pages, page titles and descriptions, and how closely each page matches what people search for.
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Technical SEO
We make your site faster, easier to use on a phone and easier for Google to read and list.
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Content & Authority Strategy
We develop useful, evidence-led content for the questions your target buyers need answered.
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Local SEO
We improve eligible Google Business Profiles, local pages and business information for the locations you actually serve.
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Monitoring, Reporting & Continuous Optimization
We track your rankings, visits and enquiries, then adjust the plan each month.
schedule Progress depends on your starting point, your competitors and how quickly Google re-reads your site. We agree milestones and review search visits and enquiries. No ranking timeline is guaranteed.
Why Australian Businesses Choose HeyLead as Their SEO Agency
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Proven SEO frameworks tested in competitive Australian industries
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High client retention driven by real ranking and lead improvements
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Dedicated SEO specialists with Australian market expertise
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Transparent pricing and flexible SEO plans
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Custom strategies aligned with your business goals
Client feedback
In their words
Client accounts
Read the named client testimonials below for their own accounts of working with HeyLead. Their experiences are not a forecast for your business.
SEO work described by clients
View All SEO Case Studies eastSearch architecture
TennisRound
Taxonomy and execution
In its testimonial, TennisRound describes HeyLead's work on page naming, taxonomy, architecture and execution.
Search and campaigns
CallerReady
Practical specialist support
CallerReady's testimonial describes SEO and paid-search support aligned with its specific business goals.
Website and SEO
Avidian
Long-term collaboration
Avidian's testimonial describes several years of website management, SEO and SEM support.
You're in good company
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
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Paul Liddiatt
Chief Marketing Officer, New Book
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HeyLead was instrumental in setting up the SEO approach in the early days of Tennis Round from page naming conventions and taxonomy through architecture and execution in driving traffic to the site. Their experience in helping early stage startups has been invaluable in generating demand, building brand awareness and helping establish our presence within the tennis community.
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Alex Marinov
CEO, TennisRound
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HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.
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Joe Charlson
CEO, CallerReady
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I worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
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Heylead is a very professional outfit. They are super effective as they bring real results that make a difference. Moreover, their pricing is reasonable and the service is good. For these reasons, we won't hesitate to recommend Heylead to anyone who seeks the best.
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Kenneth
Client, ketch.sg
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Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
An SEO scope you can review before committing
Before you commit, you see what we will do: who you want to reach, which pages we will improve and who makes each change.
Technical fixes
We check how Google sees your site and list the real problems, such as pages it cannot index, pages that compete with each other, slow pages and weak links between pages. Each fix gets an owner and a way to check it is done.
Pages that answer buying questions
We match what people search for to pages on your site, whether they want to hire, compare or learn. Key pages get a clearer description of what you do, useful examples and client feedback you have approved.
Measurement and handover
Before we start, we record clicks from searches that do not use your name, the pages we change and the enquiries your team marks as genuine. Each report says what we did, what is waiting on you and what the last full period shows.
Worked example: improve the offer before adding pages
A small accounting firm has five near-identical pages for tax, bookkeeping and payroll. Before writing more, we would work out who each page is for, rewrite the main service page around what those clients ask (price, who it suits, what happens first) and link the guides to it. This is an illustration, not a client result.
What decides the price?
The price depends on how many pages we work on, how technical the fixes are, how much content we research and write, and whether we change the site ourselves or hand fixes to your developer. Ask what is included and what costs extra. We set the scope after looking at your site. Nothing here promises a return or a ranking.
Local pages
SEO by city
Looking for an SEO agency near you? Each page below covers SEO for one of the cities we work in, with the real districts, portals and licences that decide a local job. These are Australian pages.
FAQ
Common questions about SEO
Answers for businesses in Australia.
My site has been 'doing SEO' for years and barely moved - why would working with you be any different?
We start with an audit of your actual site, not a checklist. We look for what holds your pages back, such as pages Google cannot reach, several pages competing for the same search, and slow or broken pages. Then we fix them in the order that matters most to your business.
How do search engines actually decide who ranks first?
Three things matter most. Authority: links from trusted, relevant sites. Relevance: how closely your page answers what the person searched for. Technical health: whether the site is fast, correctly set up and easy for Google to read. We work on all three.
Can a business like ours rank against brands with massive SEO budgets?
Often, yes, if you pick your battles. Large brands tend to ignore the narrow searches people make just before they buy. We look for those searches where the big names are weak and build pages for them first. We cannot promise a ranking, but this is where smaller businesses have the best chance.
What happens to our rankings if Google updates its algorithm?
We build to Google's published quality guidelines rather than short-term tricks, which is the safest way to handle updates. We watch for major updates, check your pages afterwards and tell you if anything needs to change.
Do you write the content or do we?
Either. We can write the content, work with your team, or give your writers detailed briefs. We agree who does what before we start. Rankings also depend on things outside our control, so we report on the work delivered as well as the results.
I've heard backlinks are everything. Is that still true?
Links still matter, but quality beats quantity. One link from a respected site in your industry is usually worth far more than a hundred directory listings. We aim for links you would be happy to show a journalist.
How do you track whether SEO is actually making us money - not just moving our rankings?
We set up tracking so visits from search can be followed through to leads and sales. Using Google Analytics, and your CRM (the system where you record customers) if you have one, you see leads and closed sales from search, not just a list of rankings.
Can a local business realistically compete nationally?
Yes, but the approach is different. We find broader searches where your site can realistically compete and pair them with local work, so both bring in customers. You do not have to choose one or the other.
How long does SEO take before the results mean something?
We suggest at least six months, because SEO builds on itself: what we do in month three sets up month six. Some changes show up sooner, and we will tell you what we see early on. We cannot promise results by a set date.
Do you handle technical SEO as well as content - or just one?
Both, at the same time. Technical SEO covers site speed, how easily Google can read your pages, structured data (code that describes a page to search engines) and redirects. Content covers what each page says. Without both, you get good pages nobody can find or a fast site with little worth reading.
Ready to improve your organic visibility in Australia?
Get a free, no-obligation SEO audit and a custom growth roadmap tailored to your business.
Performance tools
See the leaks. Fix them. Keep compounding.
Pair this channel with Insights, Free Tools, Auto Blogger, and website performance so traffic you buy or earn actually converts.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
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