Search in Albury-Wodonga is local in two layers. People search by town first, Albury or Wodonga, and then by suburb, such as Lavington, Thurgoona, Glenroy, West Wodonga or Baranduda.
Google treats those as different places, and so do customers, because the Murray separates two states and two councils, Albury City Council and the City of Wodonga. Some people search the twin name, Albury Wodonga, when they do not mind which side.
Summer heat and winter cold drive bursts of cooling and heating searches, while property searches run steadily around lettings and sales. For real estate, realestate.com.au and Domain own the listing searches, so property managers do better aiming at phrases such as property manager Thurgoona.
Agents and trades hold registrations in their own state, which stay with your firm while HeyLead does the marketing only. The market is small, so specific pages beat volume.