On a January afternoon in Thurgoona a failed air conditioner is an emergency, and the ad that catches it should not also be selling winter heating.
Trades in Albury and Wodonga get two rushes a year: cooling breakdowns in the summer heat and heating calls when the frosts arrive. HeyLead runs SEO, Google Ads, Meta ads and landing pages for air conditioning, heating, plumbing, pest control and restoration firms in Lavington, Thurgoona, Wodonga and Baranduda. We map your area by drive time and by the state your licence covers, keep emergency and planned work on separate pages, and report booked jobs in A$. Bring your crew map to the free audit.
What we do
Search, SEO, Meta ads and landing pages are planned around your vans, your licence and a calendar with two busy seasons.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
Air conditioning and heating installers who are flat out in a heatwave and busy again once the winter frosts start
Plumbers and pest controllers working Lavington, Springdale Heights and Glenroy, or West Wodonga and Killara, with a clear rule for after-hours jobs
Restoration and repair crews dealing with storm damage and leaks in older weatherboards and inter-war brick homes
Firms licensed in one state who want to stop paying for clicks from across the river that they have chosen not to cover
The local picture
Your market
Trade work in Albury-Wodonga follows two seasons and a border. Summers are hot, so cooling installs and breakdowns pile up when the heat arrives, and winters are cold enough to send heating and hot water calls up just as quickly.
Housing adds variety: inter-war brick homes and older weatherboards in East Albury, North Albury and around central Wodonga often come with ageing pipes and awkward roof spaces, while new estates in Thurgoona, Baranduda and Leneva bring newer systems and different questions.
The Murray splits the work area. New South Wales and Victoria license trades separately, so a firm needs to know which side its licences cover before it buys clicks from the other.
The Lincoln Causeway and the Hume Freeway are the main crossings, and a van stuck on the wrong bank late in the day loses the job. Your licences stay with your business, as HeyLead handles the marketing only.
Your customers
Home-service searches here put the job first and the place second. Emergency searches such as no cooling, burst pipe or no hot water are settled within minutes by whoever answers.
Planned searches such as split system installation, ducted heating or a pest inspection reward a clear page and an honest quote process. Restoration sits between the two and depends on the storms.
Searchers often add Albury, Wodonga or a suburb such as Lavington, and that word tells you which side of the river the job is on. We keep emergency and planned searches apart and block job seekers and do-it-yourself questions.
A good lead is a call long enough to quote or a form that becomes a booked job, reported in A$ with GST shown.
Our approach
We start with the van map and the licence map together. We note where each crew starts and finishes, which suburbs it reaches in a fair time and which state it is licensed to work in, and build the search area from that.
Emergency campaigns only run in hours someone answers, with call tracking and short pages that lead with the phone number. Planned work has its own campaigns and longer pages that explain the process and show the licence for that state.
SEO adds a page per suburb and service. Meta ads show cooling or heating offers again to homeowners who looked but did not book.
Budgets lift before the first heatwave and before the first frost, not after, and booked jobs are traced to their source so spend follows the crews with room.
About the area
inter-war brick homes, older weatherboards, and new estates on both sides of the Murray
Licences you show on your page
NSW and Victorian licensed trades
Common mistakes
A circle around Lavington reaches into Wodonga, where a crew set up for NSW work may not want jobs and every call-out means crossing the Murray. A search area built from drive time and licence coverage keeps the clicks on ground you can take.
A family with no cooling on a scorching afternoon and a household pricing a new system for next summer need different pages. Mixing them slows the urgent call and rushes the planned one. Two campaigns, two pages and two reports let each do its own job.
Homeowners look for a licence before they let someone into the roof space, and near the border they also want to see it applies on their side. Put the NSW or Victorian licence near the top, beside the phone number.
How it works
Note where each van starts and finishes, which suburbs it reaches in fair time and which side of the border its licences cover. Start with those suburbs and add more as the roster grows.
Urgent call-outs get their own campaign, hours and page, and planned installs and replacements get another. Summer cooling and winter heating are planned ahead, not when the phones are already ringing.
Put the right state's licence details, the kinds of Albury and Wodonga homes you work on, and photos from real jobs high on the page, where a homeowner looks first.
Track calls and forms through to paid work and report the cost of each booked job by town and suburb group in A$. Then shift the seasonal budget toward where it pays.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| air conditioning installation Albury | Planned summer job, comparing installers |
| Wodonga plumber | Urgent or planned trade job, mostly on mobile |
| Lavington electrician | Suburb-level trade search, near a crew |
| heating repairs Wodonga | Winter breakdown, often urgent |
| Albury pest control | Inspection or treatment for a house |
Niches
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Direct answers for Albury and Wodonga tradespeople choosing a marketing team.
Only the suburbs your vans reach on time and your licences cover, which often starts with Lavington and Thurgoona, or Wodonga and Baranduda. We leave out anything beyond that so clicks turn into jobs you can take.
If your licences and crews cover both, yes, as separate campaigns. NSW and Victoria license trades separately, so we check with you which side each crew can work and keep every campaign to that side.
The searcher, the page and the follow-up are different. An emergency wants a phone and speed. A planned job wants a clear process, a licence and a fair quote. Splitting them improves both and keeps your reports readable.
No. HeyLead is the marketing team. Your NSW or Victorian licence and your insurance belong to you, and we make sure each page shows them clearly and accurately.
Before the first heatwave and before the first frost, not after. We set budgets and pages for cooling and heating ahead of each season, then adjust weekly as the weather and your capacity change.
Access to your Google Business Profile, ad accounts and website, plus your licence details, your suburbs and your crew map. Tell us how many jobs a week you can take. The free audit starts from there.
There is no Albury or Wodonga office to visit, because HeyLead works online. We talk by phone, video or WhatsApp and plan the work around the suburbs your crew can reach, reporting in A$.