Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Home Services and Trades
Stop Infestations in Australia.
Keep Contracts.
Grow Recurring.
Built for Australian owner-led businesses competing in AU search. A homeowner who finds roaches or mice wants them gone today, and the company that answers usually wins. We help you be that company, and turn one-time treatments into quarterly plans that keep paying.
We build the ads, website and call tracking that bring you urgent infestation calls and recurring service plans. No shared leads from people who only want the cheapest one-time spray in Australia.
handshake verified star
Trusted by pest control businesses to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Our pest control marketing is built for operators who win on thorough treatment, clear guarantees and technician professionalism, not coupon-driven race to the bottom in Australia. Campaigns follow Google.com.au and how local buyers actually enquire. Pest Control demand shows up on Google.com.au as "cockroach pest control near me" and "rodent exterminator same day". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Pest Control buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Pest Control operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "cockroach pest control near me" and "rodent exterminator same day" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners with visible rodents, cockroaches or ants indoors in Australia
- personRenters and landlords needing compliance before new tenants move in Australia
- personRestaurants and warehouses requiring audit-ready pest programs in Australia
- personSuburban families signing perimeter and mosquito seasonal plans in Australia
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What buyers search for
searchcockroach pest control near mesearchrodent exterminator same daysearchtermite inspection and treatmentsearchrestaurant pest control contractsearchmosquito yard treatment service
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Ready to book
- boltCalls describing live pests, droppings or bites in Australia
- boltCommercial forms listing facility type and audit date in Australia
- boltSearches with pest species plus near me in Australia
- boltClicks on guarantee and pricing for recurring plans in Australia
What drives their decision
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Same-week or next-day treatment availability in Australia
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Safe products for kids and pets clearly explained in Australia
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Guarantee and free re-treatment policy in Australia
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Reviews mentioning thoroughness and technician courtesy in Australia
How we capture intent
search
Species and problem SEO in Australia
Dedicated pages for rodents, termites, bed bugs, mosquitoes and commercial compliance by suburb in Australia.
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Urgent pest paid search in Australia
High-intent keywords with same-week messaging and negatives on DIY traps and jobs outside service area in Australia.
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Trust in the map pack in Australia
GBP services per pest type, technician photos and review themes on effectiveness.
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Fast booking confirmation in Australia
Instant booking alerts and SMS confirming appointment window to reduce no-shows in Australia.
my_locationmarketing geo for pest control covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Pest Control Marketing Approach
01
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Pest Control demand on Google.com.au
Pest Control shows up as "cockroach pest control near me" and "rodent exterminator same day" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
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Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose pest control jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every pest control enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Pest Control marketing services
search
SEO for Pest Control in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "cockroach pest control near me" in Australia
- checkClear answers to questions people ask when comparing options like "rodent exterminator same day" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Pest Control in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "cockroach pest control near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut DIY traps, identification-only, job-seeker and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Pest Control in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how pest control customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
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Web Design for Pest Control in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "termite inspection and treatment" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Pest Control in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Pest Control in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Pest Control in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "cockroach pest control near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified pest control enquiries from "cockroach pest control near me" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More same-week booking for urgent rodent, cockroach and ant jobs in Australia
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Higher attach rate from one-off treatments to recurring plans in Australia
This is pest control marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about pest control marketing? We have got honest answers in Australia.
Most pest control enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "cockroach pest control near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Pest Control see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "cockroach pest control near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do customers choose a pest control company in Australia?
With a live problem they call whoever answers first and sounds sure about their pest. With a mild problem or a plan in mind they compare reviews, safety information and what each visit covers. Proof of registration and insurance often settles a close choice in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
What is a good pest control lead in Australia?
A person in your Australian service area who names the pest, describes the property and wants a visit on a given day. Urgent roach, rodent and wasp calls are good, and so is a household asking about a recurring plan. Someone hunting for a free remedy is not.
How do you help us sell recurring plans, not only one-off treatments in Australia?
Pages, ads and follow-up explain what regular visits cover and why prevention is calmer than emergency work. Reports then show which campaigns bring customers who sign up and stay, so spending favours repeat revenue in Australia.
Pest work swings with the seasons. Can marketing follow in Australia?
Yes. Ant, wasp, rodent and mosquito pressure each peak at different times. We plan pages and budgets ahead of each swing, raise spend when your routes have room and ease it when they are full in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Grow Your Pest Bookings in Australia
If you run a pest control business and want more urgent bookings and recurring contracts without shared coupon leads, let us talk in Australia.