Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.
Home Services and Trades
Stop Infestations in the UK.
Keep Contracts.
Grow Recurring.
Built for UK owner-led businesses competing in British search. A homeowner who finds roaches or mice wants them gone today, and the company that answers usually wins. We help you be that company, and turn one-time treatments into quarterly plans that keep paying.
We build the ads, website and call tracking that bring you urgent infestation calls and recurring service plans. No shared leads from people who only want the cheapest one-time spray in the UK.
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Trusted by pest control businesses to turn local demand into booked work Serving London, Manchester, Birmingham, Leeds and Glasgow across England, Scotland, Wales and Northern Ireland in the UK.
Who This Is For
Our pest control marketing is built for operators who win on thorough treatment, clear guarantees and technician professionalism, not coupon-driven race to the bottom in the UK. Campaigns follow Google.co.uk and how local buyers actually enquire. Pest Control demand shows up on Google.co.uk as "cockroach pest control near me" and "rodent exterminator same day". We build marketing around postcode and town pages across London, Manchester, Birmingham, Leeds and UK towns, town plus trade. Pest Control buyers book through a UK number and a short form. Proof that converts here is Trustpilot, licence marks, and a Google Business Profile that matches Companies House. Slow replies lose the job to Checkatrade, Bark, and Google Business Profile. Reporting is in £ (GBP); VAT at 20% belongs in the unit economics.
check_circle Pest Control operators covering London, Manchester, Birmingham, Leeds and UK towns
check_circle Teams that need "cockroach pest control near me" and "rodent exterminator same day" on Google.co.uk
check_circle Businesses booking through a UK number and a short form, not a shared directory
check_circle Owners who want proof via Trustpilot, licence marks, and a Google Business Profile that matches Companies House
Who buys, and what they search
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Who you are marketing to
- personHomeowners with visible rodents, cockroaches or ants indoors in the UK
- personRenters and landlords needing compliance before new tenants move in the UK
- personRestaurants and warehouses requiring audit-ready pest programs in the UK
- personSuburban families signing perimeter and mosquito seasonal plans in the UK
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What buyers search for
searchcockroach pest control near mesearchrodent exterminator same daysearchtermite inspection and treatmentsearchrestaurant pest control contractsearchmosquito yard treatment service
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Ready to book
- boltCalls describing live pests, droppings or bites in the UK
- boltCommercial forms listing facility type and audit date in the UK
- boltSearches with pest species plus near me in the UK
- boltClicks on guarantee and pricing for recurring plans in the UK
What drives their decision
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Same-week or next-day treatment availability in the UK
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Safe products for kids and pets clearly explained in the UK
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Guarantee and free re-treatment policy in the UK
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Reviews mentioning thoroughness and technician courtesy in the UK
How we capture intent
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Species and problem SEO in the UK
Dedicated pages for rodents, termites, bed bugs, mosquitoes and commercial compliance by suburb in the UK.
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Urgent pest paid search in the UK
High-intent keywords with same-week messaging and negatives on DIY traps and jobs outside service area in the UK.
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Trust in the map pack in the UK
GBP services per pest type, technician photos and review themes on effectiveness.
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Fast booking confirmation in the UK
Instant booking alerts and SMS confirming appointment window to reduce no-shows in the UK.
my_locationmarketing geo for pest control covers London, Manchester, Birmingham, Leeds and UK towns with postcode and town pages.
Our Pest Control Marketing Approach
01
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Pest Control demand on Google.co.uk
Pest Control shows up as "cockroach pest control near me" and "rodent exterminator same day" on Google.co.uk. We capture postcode and town pages across London, Manchester, Birmingham, Leeds and UK towns, town plus trade.
02
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Leads that can book via a UK number and a short form
We filter tyre-kickers and job-seekers. The booking path is a UK number and a short form. Proof that converts is Trustpilot, licence marks, and a Google Business Profile that matches Companies House, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Trustpilot, licence marks, and a Google Business Profile that matches Companies House, and response time. Slow replies lose pest control jobs to Checkatrade, Bark, and Google Business Profile in the UK.
04
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From click to booked work
Quote, follow-up and repeat work run through a UK number and a short form. Reporting is in £ (GBP); VAT at 20% belongs in the job maths.
05
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Attribution under Consent Mode v2 and UK GDPR
Every pest control enquiry keeps source, campaign and page. Consent Mode v2 and UK GDPR is in the tag plan.
Pest Control marketing services
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SEO for Pest Control in the UK
Help nearby customers find you on Google before they call a competitor in the UK
- checkService and location pages built around searches like "cockroach pest control near me" in the UK
- checkClear answers to questions people ask when comparing options like "rodent exterminator same day" in the UK
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in the UK
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SEM for Pest Control in the UK
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in the UK
- checkGoogle Ads campaigns for "cockroach pest control near me" and similar high-intent searches in the UK
- checkBlocked search terms (negative keywords) that cut DIY traps, identification-only, job-seeker and out-of-area clicks in the UK
- checkLanding pages that match the ad and lead to calls or bookings in the UK
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Meta Ads for Pest Control in the UK
Reach the right local audience on Facebook and Instagram with proof-led ads in the UK
- checkLocation and interest targeting matched to how pest control customers decide in the UK
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in the UK
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in the UK
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Web Design for Pest Control in the UK
Pages that make it easy to understand the offer and take the next step in the UK
- checkPages built for searches like "termite inspection and treatment" and for quote or booking requests in the UK
- checkReviews, credentials and the areas you serve visible before anyone scrolls in the UK
- checkForms, tap-to-call buttons and booking steps tested on phones in the UK
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Analytics for Pest Control in the UK
See which channels bring real enquiries and new customers in the UK
- checkCall, form and chat tracking by campaign and landing page in the UK
- checkReporting tied to qualified leads and new customers, not vanity clicks in the UK
- checkDashboards your team can use to decide where to spend more or cut back in the UK
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CRM Integration for Pest Control in the UK
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in the UK
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in the UK
- checkSource tags so every sale traces back to the marketing that brought it in the UK
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in the UK
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AI Optimisation for Pest Control in the UK
Make your business easier for AI search tools to understand and recommend in the UK
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in the UK
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in the UK
- checkMonitoring how AI surfaces your brand for searches like "cockroach pest control near me" in the UK
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in the UK.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in the UK.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.
Certified and experienced
Certified where it matters. Accountable for the outcome in the UK.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified pest control enquiries from "cockroach pest control near me" on Google.co.uk
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Less spend lost to Checkatrade, Bark, and Google Business Profile in the UK
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Faster replies on a UK number and a short form
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A clear view of which channel booked the work
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More same-week booking for urgent rodent, cockroach and ant jobs in the UK
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Higher attach rate from one-off treatments to recurring plans in the UK
This is pest control marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in the UK.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in the UK.
Budgets and reporting in £ (GBP). VAT at 20% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about pest control marketing? We have got honest answers in the UK.
Most pest control enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.co.uk we split "cockroach pest control near me" from cheap research. The filter is a UK number and a short form plus Trustpilot, licence marks, and a Google Business Profile that matches Companies House, not another form field.
How quickly will Pest Control see results?
Paid can produce qualified enquiries in weeks. SEO on Google.co.uk compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "cockroach pest control near me" and booking via a UK number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.co.uk and postcode and town pages. Every lead has a source. Consent Mode v2 and UK GDPR is in the measurement plan.
How do customers choose a pest control company in the UK?
With a live problem they call whoever answers first and sounds sure about their pest. With a mild problem or a plan in mind they compare reviews, safety information and what each visit covers. Proof of registration and insurance often settles a close choice in the UK. Campaigns follow Google.co.uk and how local buyers actually enquire.
What is a good pest control lead in the UK?
A person in your UK service area who names the pest, describes the property and wants a visit on a given day. Urgent roach, rodent and wasp calls are good, and so is a household asking about a recurring plan. Someone hunting for a free remedy is not.
How do you help us sell recurring plans, not only one-off treatments in the UK?
Pages, ads and follow-up explain what regular visits cover and why prevention is calmer than emergency work. Reports then show which campaigns bring customers who sign up and stay, so spending favours repeat revenue in the UK.
Pest work swings with the seasons. Can marketing follow in the UK?
Yes. Ant, wasp, rodent and mosquito pressure each peak at different times. We plan pages and budgets ahead of each swing, raise spend when your routes have room and ease it when they are full in the UK.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in the UK.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in the UK.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in the UK.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in the UK.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in the UK.
Let's Grow Your Pest Bookings in the UK
If you run a pest control business and want more urgent bookings and recurring contracts without shared coupon leads, let us talk in the UK.