Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Home Services and Trades
Stop Infestations.
Keep Contracts.
Grow Recurring.
A homeowner who finds roaches or mice wants them gone today, and the company that answers usually wins. We help you be that company, and turn one-time treatments into quarterly plans that keep paying.
We build the ads, website and call tracking that bring you urgent infestation calls and recurring service plans. No shared leads from people who only want the cheapest one-time spray.
handshake verified star
Trusted by pest control businesses to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our pest control marketing is built for operators who win on thorough treatment, clear guarantees and technician professionalism, not coupon-driven race to the bottom.
check_circle Residential pest control companies scaling recurring plans
check_circle Termite and wood-destroying pest specialists alongside general pest routes
check_circle Commercial pest managers winning food service and warehouse contracts
check_circle Mosquito and seasonal treatment providers in warm climates
check_circle Franchise and multi-branch pest firms needing local page scale
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners with visible rodents, cockroaches or ants indoors
- personRenters and landlords needing compliance before new tenants move in
- personRestaurants and warehouses requiring audit-ready pest programs
- personSuburban families signing perimeter and mosquito seasonal plans
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What buyers search for
searchcockroach pest control near mesearchrodent exterminator same daysearchtermite inspection and treatmentsearchrestaurant pest control contractsearchmosquito yard treatment service
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Ready to book
- boltCalls describing live pests, droppings or bites
- boltCommercial forms listing facility type and audit date
- boltSearches with pest species plus near me
- boltClicks on guarantee and pricing for recurring plans
What drives their decision
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Same-week or next-day treatment availability
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Safe products for kids and pets clearly explained
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Guarantee and free re-treatment policy
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Reviews mentioning thoroughness and technician courtesy
How we capture intent
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Species and problem SEO
Dedicated pages for rodents, termites, bed bugs, mosquitoes and commercial compliance by suburb.
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Urgent pest paid search
High-intent keywords with same-week messaging and negatives on DIY traps and jobs outside service area.
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Trust in the map pack
GBP services per pest type, technician photos and review themes on effectiveness.
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Fast booking confirmation
Instant booking alerts and SMS confirming appointment window to reduce no-shows.
my_locationRadius targeting by branch, with seasonal bid modifiers for coastal mosquito zones and urban rodent pressure areas.
Our Pest Control Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Pest Control marketing services
search
SEO for Pest Control
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "cockroach pest control near me"
- checkClear answers to questions people ask when comparing options like "rodent exterminator same day"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Pest Control
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "cockroach pest control near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut DIY traps, identification-only, job-seeker and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Pest Control
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how pest control customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Pest Control
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "termite inspection and treatment" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for Pest Control
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Pest Control
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Pest Control
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "cockroach pest control near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More same-week booking for urgent rodent, cockroach and ant jobs
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Higher attach rate from one-off treatments to recurring plans
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Commercial contract leads, with follow-up built for longer decisions
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Clear cost per booked treatment by pest type and property type
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Seasonal campaign calendars aligned to local pest pressure
This is pest control marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about pest control marketing? We have got honest answers.
How do customers choose a pest control company?
With a live problem they call whoever answers first and sounds sure about their pest. With a mild problem or a plan in mind they compare reviews, safety information and what each visit covers. Proof of registration and insurance often settles a close choice.
What is a good pest control lead?
A person in your service area who names the pest, describes the property and wants a visit on a given day. Urgent roach, rodent and wasp calls are good, and so is a household asking about a recurring plan. Someone hunting for a free remedy is not.
How do you help us sell recurring plans, not only one-off treatments?
Pages, ads and follow-up explain what regular visits cover and why prevention is calmer than emergency work. Reports then show which campaigns bring customers who sign up and stay, so spending favours repeat revenue.
Pest work swings with the seasons. Can marketing follow?
Yes. Ant, wasp, rodent and mosquito pressure each peak at different times. We plan pages and budgets ahead of each swing, raise spend when your routes have room and ease it when they are full.
Can you market termite and general pest control separately?
Yes. Termite jobs are worth more, attract different searches and often come through house sales. They get their own pages, campaigns and tracking, so general pest traffic does not hide them.
What should we have ready before we start?
Your registration and insurance details, the pests and property types you serve, plan terms, photos of technicians and vehicles, and who answers the phone. Access to your site, listing and ad accounts helps us begin.
What does HeyLead do and not do?
We handle SEO, Google Ads, Meta ads and web design, and report on calls, treatments and plan sign-ups. We do not treat properties, choose products, set prices or give safety advice. Those decisions, and the pest control claims we publish, stay with your registered team.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Grow Your Pest Bookings
If you run a pest control business and want more urgent bookings and recurring contracts without shared coupon leads, let us talk.