A hot water system dying in a Noble Park winter and a wasp nest in a Kew eave are both urgent, but they need different ads and different vans.
Melbourne homeowners call a plumber when a pipe bursts and plan a hot water, heating or pest job over days. HeyLead runs Google Ads, SEO, Meta Ads and booking pages for plumbers, pest control firms and heating and cooling contractors. Urgent call-outs and planned jobs get separate ads and pages. We set everything around the suburbs your vans can reach, and we count the jobs that get booked, not just the calls. A free audit comes first, and reports are in A$ with GST at 10% shown separately.
What we do
Search, map listings, Meta Ads and booking pages work together for plumbers, pest controllers and heating firms. Each one is set around the suburbs your vans can reach.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Plumbers covering the south-east, from Dandenong through Springvale and Keysborough out towards Cranbourne
Pest control firms treating cockroaches, rodents, spiders and wasps in older inner-north homes
Heating and cooling contractors servicing ducted gas heating and split systems across the eastern suburbs
Small crews in Wyndham's new estates who want repeat maintenance work rather than one-off clicks
The local picture
Your market
Melbourne's weather does a good share of the selling. Cold, damp winters and the odd 40-degree summer day bring heating failures, hot water breakdowns and cooling calls in short bursts, so some weeks are flat and others overflow.
The housing decides the job. Weatherboard and brick-veneer homes in Merri-bek and Boroondara mean older pipework and roof spaces. The new estates around Tarneit and Truganina mean recent builds and defect fixes. Inner-city apartments add owners corporation approvals before anyone touches a shared pipe.
Plumbing, gas and electrical work needs the right licence, and firms that show it on the page earn trust quickly. The suburbs also sprawl, so a van leaving Dandenong meets very different traffic depending on the hour.
Your customers
People search the job and the suburb, and when it cannot wait they add words like emergency or now. Those two groups need different handling.
Emergency searches suit Google Ads with a call button, a tracked local number and opening hours that match when someone answers the phone.
Planned work, such as a hot water replacement, a heating service before winter or a pest treatment, suits pages that explain the job and take a booking. We do not chase directory-style searches or suburbs outside your run.
A good lead is a homeowner or landlord in a suburb you cover who rings or books. Reports show booked jobs in A$, by suburb.
Our approach
Google Ads are set up by groups of suburbs. We also give Google a long list of searches to skip, so someone looking for a plumbing apprenticeship or a do-it-yourself fix does not cost you a click.
Urgent and planned work get separate campaigns and pages. Call tracking ties each call to a suburb and a campaign, and ad hours follow your staffing.
SEO then adds a page for each job and suburb, and sets the service areas on your Google Business Profile (the free listing that shows on the map). Meta Ads promote seasonal jobs, like a pre-winter heating service, to nearby households.
Your licence details go on every page, and each form is tested on a phone before launch.
About the area
apartments, weatherboard, and growth-corridor houses
Licences you show on your page
Consumer Affairs Victoria for agents; licensed trades
Common mistakes
Buying every postcode in Greater Melbourne fills the phone with calls from suburbs an hour away. Your best crew turns them down, the click is already paid for, and the dashboard still calls it a win. The map has to match the van.
Someone with water coming through the ceiling wants a voice on the phone. Someone comparing hot water systems wants information and a quote. Show both the same page and you lose the emergency to a faster competitor and the planned job to a clearer one.
Homeowners check that a plumber or gas fitter is licensed before letting them in. If the page does not show the details, they go back to the results and try the next name. Put yours where a stressed householder can see it.
How it works
We list the suburbs a crew can reach in a working day and leave the rest switched off. New areas are added only when a second van, or a fixed booking window, makes them workable.
Emergency call-outs get a phone-first page and tight hours. Planned jobs get a page with a quote form, photos and explanations. Each has its own ads, so the message and the phone script match.
Your licence details, reviews from your own customers and the suburbs you serve go on every page. If a claim cannot be shown, it stays off. Photos come from your own jobs wherever possible.
You receive a monthly count of jobs won by suburb, in A$, with call recordings or notes where you allow them. It shows which suburbs earn their budget.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| emergency plumber Wyndham | Urgent call-out from a household in the western estates |
| hot water repair Dandenong | Broken system, often searched on a phone the same day |
| ducted heating service Boroondara | Planned pre-winter service from an established home owner |
| Melbourne pest control | Home or business treatment, comparing local firms |
| Melbourne plumber | A broad search that needs area pages to turn into calls |
Niches
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Short answers on coverage, licences, urgent work and what we run for Melbourne trades.
Only the suburbs your crews can reach in a working day. For many firms that starts with one area, such as Dandenong and the south-east or Wyndham in the west. We would rather start smaller and widen as the numbers come in.
It names Melbourne suburbs, local housing types and the search words people here use. A national page has to stay vague to fit every state. This one can talk about weatherboard homes, ducted heating and Wyndham's new builds.
Your licence details, the suburbs you serve and reviews from your own customers. Any price range is labelled as typical, not as a promise, and we only use figures you give us. Everything is in A$.
Not as the main plan. A statewide budget spreads thin and brings calls you cannot take. Growing outward from one solid area usually earns more booked jobs per dollar.
SEO, Google Ads, Meta Ads and booking pages, run together. Calls and forms are tracked to the suburb. We connect your CRM (the system where you keep customer records) only when your sales process needs it.
Your licence details, the suburbs your vans can reach and how many jobs a week your crews can take. We also need access to your website, Google Business Profile and any existing ad account, plus photos from your own jobs. Reports start once call tracking is on.
We are based online, not in Melbourne, so there is no office to call in at. Meetings happen by phone or video, and the campaigns are set around the suburbs your vans cover. Customers see your business and your service area.
Other pages for this city.