A van leaving Dandenong at three can still reach Springvale by close of day, but a Boroondara click bought on the same radius is a job already lost.
Melbourne is wide, and a click from the wrong suburb costs the same as a click from the right one. HeyLead runs Google Ads for trades, property managers and cleaning firms. We split campaigns by drive time from your depot, keep emergency and planned work apart, and send each click to a page that names the suburb. We count calls and forms as booked work, not page views. Budgets and reporting are in A$, and the free audit comes first.
What we do
Paid search buys the enquiries you want this week. The other services keep those clicks cheaper and more useful over time.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
Plumbers and electricians dispatching from a Dandenong or Werribee depot who cannot cross the city at peak hour
Property managers who want landlord enquiries from Merri-bek and Boroondara, not clicks from suburbs they do not manage
Cleaning companies taking commercial and vacate work where the crew has to be on site at a fixed time
Owners comparing a Google Ads company with a freelance contractor after an account that burned budget without booked jobs
The local picture
Your market
Melbourne spreads across the bay, the Yarra and several busy freeways, and paid search ignores all of it unless you draw the lines. The Western Freeway feeds Melton, the Princes Freeway feeds Wyndham and the Monash Freeway feeds Dandenong and the south-east.
Inner Merri-bek and Boroondara are a tram-and-terrace world where parking decides how long a job takes. Weather drives the calendar. A cold snap sends heating faults, a hot north-westerly sends cooling calls, and a summer storm fills the roof and stormwater queries.
Consumer Affairs Victoria oversees agents and trades carry their own licences, so ad copy should claim only what a licence covers. GST at 10 per cent applies to ad spend and agency fees, so set budgets with that in mind.
Your customers
Searchers split into two groups. The emergency group types a fault plus a suburb and rings the first number that answers. The planned group compares quotes for a hot water replacement, a heating service or a vacate clean, and reads for a while.
Business owners looking for an agency search best google ads agency in Melbourne or Melbourne google ads management. We bid on searches that match work you are licensed for and can reach. We keep out job seekers, do-it-yourself questions and directory shoppers.
A good lead ends in a call, a form or a booking with a suburb attached. Reporting shows booked work by area in A$, so a cheaper click is never mistaken for a better week.
Our approach
We start from your depot. Campaigns are split into drive-time bands instead of one Melbourne radius, so Melton and Wyndham do not eat the budget meant for Dandenong. Every week we read the searches that spent money and add the useless ones to a block list.
Emergency and planned work get separate campaigns, budgets and pages. Call buttons and call tracking record who rang, and ads run only in the hours someone answers. Where Local Services Ads or map placements are available for your category, we test them.
Each suburb and offer lands on its own page, and we count booked work rather than page views.
About the area
apartments, weatherboard, and growth-corridor houses
Licences you show on your page
Consumer Affairs Victoria for agents; licensed trades
Common mistakes
Set a single radius around the CBD and Google will show the same ad to Point Cook and Hawthorn. Your crew covers one of them by close of day. The click is paid for, the job is refused, and the report still shows a healthy result.
A burst pipe search and a quote-shopping search come from different people. Combined, the urgent searches burn the daily budget before lunch and the planned work never gets funded. Separate campaigns let you cap each one and answer each properly.
Counting page views, or every call including missed and wrong-number ones, makes an account look profitable while the diary stays empty. Track answered calls and completed forms, then match them to jobs that booked.
How it works
Sit down with the roster and mark where a crew can be on site by close of day. Wyndham, Dandenong, Merri-bek and Boroondara each get an in or out decision, not a shared radius.
Emergency, planned and brand-name searches go into separate campaigns with their own budgets in A$. The block list goes in before launch, and ads run only when the phone is staffed.
Each campaign lands on a page for that suburb and offer, with call tracking and a short form. We count answered calls and completed forms only.
Each week we read the searches that spent money, cut the waste and move budget between suburbs. We report booked work and cost per booked job (what you pay for each job that books) in A$.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| best google ads agency in Melbourne | An owner comparing agencies on how they work and what they report |
| ppc agency Melbourne | Paid search buyer using the industry shorthand |
| google ads contractor Melbourne | An owner deciding between one freelancer and an agency team |
| Melbourne google ads management | Ongoing account care, not a one-off setup |
| google ads company Melbourne | Business owner looking for a firm rather than a freelancer |
Niches
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Plain answers on hiring a Google Ads agency in Melbourne, where best means fit and tracking rather than a title.
There is no official ranking, so judge by method. Look for an agency that sets the map by drive time, separates emergency from planned work, and shows booked jobs in A$ rather than clicks. HeyLead runs Google Ads that way for owner-led firms, and we do not claim an award.
A contractor often builds the account and moves on, leaving tracking, pages and search reviews undone. HeyLead is an agency: one team runs the campaigns, the landing pages and the reporting. That matters most when your own staff change and the account still has to keep working.
The cost depends on the suburbs, the trade and the ad budget, so we give a written scope after the free audit instead of a fixed price. Ad spend goes to Google in A$ and is separate from our fee, and GST applies to both.
Start where the crew is fastest and the jobs pay best, often Dandenong or Wyndham for depot-based trades and Merri-bek or Boroondara for property. Add a second area once the first books steadily. A suburb you cannot service in time only adds wasted spend.
Search ads can send calls in the first week, but the account needs a few weeks of search data to settle. We report booked jobs weekly and change the setup as evidence arrives. No agency can honestly promise a cost or a date.
Bring the last ninety days of ad spend, the suburbs you staff, your licence details, and whether calls are currently tracked. If you have a landing page, bring the address too. We will map what to keep, pause or rebuild.
No. We run the account online, so there is no Melbourne office to visit. Setup calls and reviews happen by phone, video or WhatsApp. Ad spend and reporting are in A$.