Melton, Dandenong, Brunswick and Hawthorn each behave like a separate town when someone types a job into Google.
Melbourne is huge, and people search for a job by suburb. The west has new estates around Wyndham and Melton. The south-east has Dandenong, the inner north has Brunswick and Coburg, and the east has Kew, Hawthorn and Camberwell. HeyLead runs your SEO, Google Ads, Meta Ads and website for the suburbs you can reach, and counts the jobs that get booked. We start with a free audit of how you show up today. Prices and reports are in A$, with GST on its own line.
What we do
SEO, Google Ads, Meta Ads and web design each have their own Melbourne page. Start with the one closest to your job, or ask for a free audit and we will suggest one.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call tracking and customer-system setup come with the work when you need them: analytics and crm integration.
Who we work with
Property managers and sales agents with a clear patch, such as Boroondara sales or Wyndham rentals.
Owners corporation managers who look after apartment buildings in Southbank, Docklands and the inner north and want to win more buildings.
End of lease and office cleaners who can cover a group of suburbs by van in a working day.
Plumbing, pest control and heating businesses that prefer fewer, closer jobs to chasing the whole metro area.
Industries
Property comes first, then cleaning, trades and private health practices. Choose the page closest to how your business books work.
Sales, rentals and owners corporation work, from inner apartments to outer-west estates, run with the same discipline that has kept Andrew Woodruff of Woodruff Property Management with HeyLead for over 10 years.
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Plumbing, pest control and heating for a metro that adds people fast, sitting behind property and cleaning in our work.
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End of lease and commercial cleaning, built on the approach HeyLead uses with cleaning firms such as 1800 CLEANER.
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Private practices that want consults booked from a set area, with every ad kept inside platform rules.
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Focus industry
A plumber in Point Cook and a property manager in Kew share a city and almost nothing else. HeyLead plans each part of Melbourne on its own, so your budget goes where your team can work.
HeyLead is a marketing agency for owner-led Melbourne firms in property, cleaning, trades and private health. We run your search, ads and web pages for the suburbs you can staff. Then we report booked work in A$.
The local picture
Your market
Melbourne looks flat on a map and feels very different from one suburb to the next. In the west, Wyndham and Melton are full of new estates, and families there drive the Princes Freeway or take the Werribee train line to work.
Dandenong, in the south-east, is a big commercial and industrial hub with older homes and a mixed community. Merri-bek, in the inner north, is terraces, weatherboards and low-rise flats around Brunswick and Coburg.
Boroondara, in the east, has Federation and Edwardian streets in Kew, Hawthorn and Camberwell, and owners there often compare several firms before they call. The city keeps growing, with ABS figures showing more than 100,000 new residents in a recent year.
That means plenty of demand, spread thinly over a very large area. Agents are licensed through Consumer Affairs Victoria, and trades hold their own licences. Prices are in A$, with GST at 10%.
Your customers
Melbourne customers search the way they talk: a suburb plus a job. Think Dandenong plumber, Boroondara property manager or Wyndham end of lease cleaning. They look at the Google map results and star ratings, then call one or two firms.
We build for those searches. We skip broad city-wide terms that a crew based in Tarneit could never serve. A good lead is a landlord, seller or householder inside your area who phones or books a time.
Reports show booked jobs and new instructions, area by area, in A$. That tells you whether one area earned its budget before you spend in the next.
Our approach
We start with a call about where your crew or desk can reach in a normal working day. Usually that is one or two areas, and we switch the rest off.
Then we build a page for each suburb and each offer, and tidy your Google Business Profile (the free listing that shows on the map). Google Ads are set up by groups of postcodes, not one big circle.
Meta Ads then show your offer to people who visited your site but did not book. Calls and forms are tracked back to the suburb they came from. Each month you get a short report of jobs won and a suggestion for where to widen next.
Each channel has its own Melbourne page if you want more detail.
Building stock
apartments, weatherboard, and growth-corridor houses
Portals buyers still use
realestate.com.au, Domain
Proof on the page
Consumer Affairs Victoria for agents; licensed trades
Common mistakes
A single city-wide budget sends clicks to Dandenong while your van is parked in Werribee. The dashboard looks busy, but your phone rings from suburbs you cannot reach. The cost of each booked job creeps up. A smaller map, with a separate budget for each area, fixes that.
realestate.com.au and Domain will always hold the people browsing listings. Local firms win the other searches, where someone types a suburb and a need. Good reviews and a page that talks about terraces, weatherboards or new estates, whichever you deal with, help you get the call. Portals rent you attention. Your own pages keep it.
An owners corporation in Docklands and a landlord in Truganina ask for very different things. Put both on one form and your enquiries get mixed up, so staff stop trusting the numbers. Separate pages keep the records clean and show which marketing brought in which job.
How it works
You tell us where your crew or desk can reach in a normal day. We pick the first area together, often Wyndham or the inner north. We write down what is left out, so nobody pays for clicks you cannot serve.
Rentals, sales, building management, cleaning and trade work each get a page and their own form. A tenant leaving Brunswick and a seller in Kew ask different questions, so they never share a form.
Google Ads reach people who are ready to ring today. Suburb pages and map listings grow more slowly. Meta Ads remind people who looked and left. Every call and form carries its suburb into your report.
Each month you see booked work and new instructions by area, in A$. We add one suburb at a time when the numbers hold up. If an area is not earning its place, we pull its budget back.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Melbourne property management | A landlord or investor looking for a local manager |
| Boroondara real estate agents | A seller comparing agents instead of browsing portals |
| Wyndham end of lease cleaning | A renter with a handover date and a bond to protect |
| Dandenong plumber | Someone with a job to book now, usually on a phone |
| Merri-bek pest control | A householder in an older inner-north home who wants a treatment booked |
Niches
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Straight answers about local coverage, campaigns, pages, and how we measure demand in Melbourne.
We plan for any suburb in Greater Melbourne that you can serve. Wyndham, Melton, Dandenong, Merri-bek and Boroondara are the areas we map most often. HeyLead is an online team, so there is nothing to visit. We work with you by phone, video or WhatsApp, and your listing shows the service area you cover.
No. Geelong has its own hub and is planned separately. Melbourne plans stay inside Greater Melbourne.
Only if you staff both. Wyndham and Merri-bek are a long peak-hour drive apart, and the customers, homes and search words differ. Splitting them shows you which one pays.
Yes, and it is often the smartest start. One area, one offer and one set of pages give you a clear result. Then you widen.
We audit your service area and set up tracking so calls and forms are tied to suburbs. We build a first set of pages and set your Google Ads by area. Meta Ads and more SEO pages come once the basics count properly.
Access to your Google Business Profile, your Google Ads account if you have one, and your website. We also need the suburbs you serve, your licence details where they apply, and how many jobs you can take in a week. That is enough for the first audit.
Pick the channel closest to your problem: SEO, Google Ads, Meta Ads or web design. Or go to the page for your industry, such as property, cleaning, trades or private health. Most clients use two or three channels, and you can start with one.