A tradie in Werribee and a landlord in Kew are both on Facebook tonight, but they will never answer the same ad.
Most Melbourne people who would hire you are not searching today. They are scrolling Facebook and Instagram, and a good ad reaches them before they type anything. HeyLead builds those campaigns for property managers, trades and cleaning firms, split by suburb group and offer. We also show your ads again to site visitors and past customers, and we report booked work in A$. The free audit is the way in.
What we do
Meta ads make the first contact and bring people back. Search, SEO and landing pages are what the person finds when they act.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Property managers in Merri-bek and Boroondara who want landlord enquiries from owners already thinking about changing managers
End of lease cleaners around Dandenong and Springvale who need to fill vacate cleans in the last fortnight of a tenancy
Plumbers and pest controllers working the Wyndham growth estates who can reach a new household within a day or two
Owners who have boosted a few posts, seen nothing book, and want a clear plan for Facebook and Instagram
The local picture
Your market
Melbourne is a long, flat map, and a Facebook audience does not care how far the drive is. One ad set covering the whole metro will happily show a Werribee plumbing offer to a household in Hawthorn.
The buyers also differ from one suburb group to the next. Boroondara and Merri-bek are inner suburbs of Victorian and Edwardian terraces, weatherboards and apartment blocks, where owners weigh a manager or a tradie on trust.
Wyndham and Melton are growth estates of new project homes, where a household moves in, needs a lot done quickly and scrolls the feed in the evening.
Dandenong and the south-east bring a mix of communities and languages, so creative that lands in one street can miss the next. Agents advertise under Consumer Affairs Victoria rules and trades hold their own licences, so ads should claim only what those licences cover.
Your customers
The people who see your ads are not searching. They are a landlord unhappy with a slow reply, a tenant nearing the end of a lease, or a household that has just settled in Tarneit.
They act when the offer is specific and the next step is easy. Owners looking for an agency do search, using phrases like facebook ads agency Melbourne. A good lead is a call or a form with a suburb and a job attached.
We do not chase likes, followers or video views. Reporting counts booked inspections, quotes and cleans in A$ by suburb group next to spend, so you can see whether Dandenong or Merri-bek is earning its budget.
Our approach
We build one campaign per offer, then split ad sets by suburb group: Wyndham and Melton, Dandenong and the south-east, Merri-bek, Boroondara. Audiences combine people near your chosen suburbs, people who visited your site, and customer lists you upload.
Instant forms (a quote form that opens inside Facebook) suit a quick request. A landing page suits an offer that needs proof, such as a rental appraisal. Creative is swapped on a fixed schedule before the feed goes stale.
Every enquiry needs a reply while the person is still holding the phone, so we agree a follow-up routine with your team. Your search and SEO pages use the same suburb map.
About the area
apartments, weatherboard, and growth-corridor houses
Licences you show on your page
Consumer Affairs Victoria for agents; licensed trades
Common mistakes
Boroondara owners and Wyndham first-home buyers respond to different proof. Put both in one ad set and the cheap clicks come from whichever suburb Meta finds easiest, while your crew ends up with jobs in the wrong direction.
A boosted photo of a finished job collects reactions from people who will never hire you. Meta works better with a specific offer, such as a vacate clean quote or a rental appraisal, and a form that asks for the suburb.
Most Melbourne firms pay to reach a stranger once and never again. Site visitors, past customers and people who opened a form but stopped are the cheapest audience you will ever buy, and they sit unused without the right setup.
How it works
Choose the offer that books best, whether that is a rental appraisal, a pest inspection or a vacate clean price, and write the whole campaign around it.
Group Wyndham, Dandenong, Merri-bek and Boroondara by what your team can reach this week. A suburb you cannot service is left out until you can.
Go live with creative, a form or page that matches, and an agreed reply routine. A lead that waits a day is usually a lead that rang someone else.
Review bookings by suburb group in A$, retire tired creative, and move budget toward the audiences that fill the diary.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| facebook ads agency Melbourne | Owner hiring a team to run Facebook and Instagram for a service business |
| best meta ads agency in Melbourne | An owner comparing agencies on how they work and what they report |
| instagram ads agency Melbourne | Visual trades and cleaning offers where creative matters |
| Melbourne facebook ads | A broad search that needs area pages to turn into calls |
| facebook ads for plumbers Melbourne | Trade owner wanting quote requests from suburbs the van can reach |
Niches
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Plain answers on hiring a Facebook and Instagram agency in Melbourne, where best is measured by booked work rather than a title.
Best depends on fit, so look for an agency that builds audiences by suburb group, keeps service offers away from online-shop templates, and reports booked work in A$ instead of clicks. HeyLead runs Meta that way for owner-led property, trade and cleaning firms. We do not claim a ranking or an award.
Service firms are our focus. That means a plumber in Werribee, a property manager in Brunswick or a cleaner around Springvale, where the goal is a call or a form. Online shops with product catalogues are a different job.
No. We separate suburb groups so budget follows your roster: Wyndham and Melton, Dandenong and the south-east, Merri-bek, Boroondara. If your crew cannot reach a suburb this week, it is left out until it can.
Expect the first few weeks to be testing, because audiences, creative and forms all need data before we can say what works. The pool of past visitors also fills over time. We will not promise a result on a date, only a clear weekly read on what is booking.
Usually yes, with different jobs. Google Ads catches people already searching for a plumber or a manager, while Meta reaches people before they search and brings back site visitors. Both point to the same suburb pages and share one A$ report.
Bring the offer you most want to sell, the suburbs you can staff, and whether your ad account already has a tracking pixel (a small piece of code that records site visits) and a past customer list. We will tell you what to fix before any money is spent.
No. Our team works online, so HeyLead has no Melbourne office to visit. We meet by phone, video or WhatsApp and run the campaigns for the suburbs you serve.