Every Melbourne rental comes with a bond and a final inspection, and the tenant on the clock is searching Google days before handing back the keys.
A Melbourne tenant handing back keys has a bond to protect and a few days to find a cleaner. An office manager in the CBD wants a steady contract and compares quotes. HeyLead runs Google Ads, SEO, Meta Ads and quote pages for end of lease and commercial cleaners who cover a set of suburbs. Renter work and office work run as separate lines, and we count booked cleans and signed contracts. The free audit comes first, and everything is in A$ with GST shown separately.
What we do
Search, map listings, Meta Ads and quote pages are set around your crews and the suburbs they reach. Renter and commercial work run as separate lines.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
End of lease teams serving renters in Wyndham, Dandenong and the apartment blocks of the inner north
Commercial cleaners winning office, retail and industrial contracts in the CBD and Dandenong South
Short-stay turnover crews, only where the stock near Southbank or St Kilda is truly short-stay
Owner-operators who want booked work in a tight area rather than a spot in a directory
The local picture
Your market
Renting is common across Melbourne, which makes end of lease cleaning a steady, year-round business. Most tenants clean or hire someone before the final inspection to protect the bond, and property managers often supply a checklist that shapes what people ask for.
Inner-north apartments in Brunswick and Coburg turn over often. Wyndham's estates have newer houses, larger floor plans and many first-time renters. Dandenong mixes housing with industrial estates that need commercial crews.
In the CBD, Southbank and Docklands, offices and towers are cleaned by contract, often at night. Trust comes from reviews, clear inclusions and a firm quote.
Your customers
Renters search fast and often at the last minute: end of lease cleaning near me, bond back cleaning, carpet steam clean. Commercial buyers search differently, using office cleaning or commercial cleaners with a suburb, and they read more before ringing.
We build separate pages and campaigns for each. We avoid low-value searches like cleaning jobs or do-it-yourself tips, and we keep short-stay and household enquiries away from the contract form.
A good lead is a renter with a handover date or a manager with a building to quote. Reports show booked cleans and contract quotes by suburb, in A$.
Our approach
Google Ads run on groups of suburbs and follow the weeks when tenants move out, so ads and phones are ready when the calls come. Each page lists what a clean includes, the sort of checklist agents tend to expect.
The quote form asks for bedrooms, bathrooms and the handover date. Commercial work gets its own page, its own form and calls sent to whoever quotes.
SEO builds a page for each suburb and sets your service areas on your Google Business Profile (the free listing that shows on the map). Meta Ads reach renters near your suburbs and bring back site visitors.
Call tracking and form data show which suburbs turn into booked work.
About the area
apartments, weatherboard, and growth-corridor houses
Common mistakes
A team based near Werribee cannot cover a Box Hill handover on the same afternoon. Ads that ignore that send calls you have to decline and leave the tenant with a poor first impression of your name. A list of suburbs fixes it.
A tenant wanting a price by tonight and a building manager comparing quotes ask very different questions. One shared form slows the quick job and cheapens the contract. Two forms, two pages and two follow-up scripts keep both moving.
The property manager, not the cleaner, decides whether a home passes inspection. Ads that promise the bond back invite complaints and reviews you do not want. Pages should describe what is cleaned and let the work speak.
How it works
We agree the suburbs a team can reach in a day, from Wyndham through Dandenong to the inner north, and mark the rest as off limits until capacity grows.
End of lease, commercial and short-stay each get their own page, ad group and form, so the price, timing and questions match what the buyer expects. Short-stay work appears only where you do it.
Pages set out rooms, appliances, carpets and windows plainly, with photos and reviews from your own work. No guarantees are made on the agent's behalf, and nothing is claimed that a crew cannot deliver on the day.
Each quote is tracked through to a booked clean or a signed contract, then reported by suburb in A$. Budget moves to the suburbs that fill the diary.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| bond back cleaning Dandenong | Renter with a handover date and an inspection to pass |
| Melbourne end of lease cleaning | A broad search that needs area pages to turn into calls |
| Melbourne commercial cleaning | Office or retail manager collecting quotes for a contract |
| office cleaner Docklands | Building or tenant contact wanting a regular night or morning clean |
| carpet steam clean Werribee | Renter or landlord in the west needing a single service |
Niches
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Answers on suburbs, pages, tracking and what we do not promise for Melbourne cleaners.
The ones your crews can reach without cutting into other bookings. That often means one area at the start, such as Wyndham, Dandenong or the inner north. New suburbs are added when the diary shows room.
Because renters here search around the bond and final inspection, and offices search differently again. A Melbourne page can speak to both in local terms. A national page cannot.
It needs a clear list of what is included, photos and reviews from your own work, and the suburbs you serve. Any price range is labelled typical rather than a promise, and we only use figures you give us.
Not as the lead. Melbourne cleaning is staffed suburb by suburb around Wyndham, Dandenong and the inner north. Wider ads bring quotes you cannot serve on the day.
SEO, Google Ads, Meta Ads and quote pages, run together. Calls and forms are tracked to a suburb. We connect your CRM (the system where you keep customer records) only if your quoting process needs it.
Your insurance details, the suburbs each crew can reach and how many cleans or contracts you can add each week. We also need access to your website and Google Business Profile, and a few photos from recent cleans. With those in place we can set up call tracking and ads.
No. Our team works online, so you will not find a HeyLead shopfront in Melbourne. We talk by phone, video or WhatsApp, and we plan the campaign around your crews' suburbs. Customers see your service area, not ours.
Other pages for this city.