Sales appraisal requests
Sellers in Boroondara, Merri-bek or the western estates asking for a price opinion or an auction plan, arriving with a suburb and a property type.
Real Estate and Property · City · Greater Melbourne
Real estate lead generation in Melbourne, from Boroondara to Wyndham
Saturday auctions in Kew are a different sport from rental inspections in Tarneit, and your marketing should treat them that way.
A seller in Kew, a landlord in Point Cook and an apartment committee in Docklands all need different things from you. HeyLead runs Google Ads, SEO, Meta Ads and single-offer pages for Melbourne agents, property managers, owners corporation managers and maintenance firms. Sales, rentals, building management and maintenance stay apart, so each enquiry reaches the right desk. We count signed instructions (a seller or landlord appointing you) and start with a free audit. Budgets and reports are in A$, with GST shown separately.
- check_circle Sales, rentals and maintenance kept on separate pages and forms
- check_circle realestate.com.au and Domain treated as listing portals, not the whole plan
- check_circle Consumer Affairs Victoria licence details shown where an agent holds one
What we do
Six channels we run for Melbourne property teams
Lead generation here is a set of small, well-aimed channels, not one big campaign. Six pieces work together for agents, managers, owners corporation teams and maintenance firms.
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Google Ads / Search
Google Ads catch sellers and landlords searching for an appraisal. They are set by groups of suburbs in Boroondara, Merri-bek, Wyndham and Dandenong instead of one metro radius.
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SEO
SEO builds pages for each suburb and service and improves your Google Business Profile, so your agency or management team shows up when owners search close to home.
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Meta Ads
Meta Ads put appraisal and building-service offers in front of nearby owners. They also bring back people who visited your pages but did not enquire.
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Landing pages
Each page carries one offer, from a rental appraisal to a building maintenance quote, so the form matches the enquiry and the right desk answers.
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Tracking
Tracking records which suburb, page and ad produced each call or form, so reports show instructions and jobs rather than clicks.
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CRM routing
CRM routing sends each enquiry to the right person the moment it arrives. That matters when a seller is also talking to two other agents.
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Lead generation
The four kinds of enquiry we aim to bring in
Each one comes from a suburb your team can follow up, and none of them is a portal shopper.
Landlord and rental appraisal requests
Investors and owner-occupiers weighing up a property manager for a house in Wyndham, a unit in Footscray or a terrace in Coburg.
Owners corporation enquiries
Committees and owners in apartment buildings looking for a manager or a quote, kept apart from sales and rental leads.
Property maintenance jobs
Managers and owners needing repairs, common-area work or an end-of-tenancy fix, captured as a job with an address rather than a listing click.
Who we work with
Typical clients in Melbourne
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Independent agencies chasing seller instructions in Boroondara, Merri-bek or the Wyndham growth estates
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Property managers who want landlords for rental stock in Dandenong, Footscray and the inner north
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Property maintenance firms handling common areas, repairs and end-of-tenancy fixes for managers and owners
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Owners corporation managers running apartment buildings around Docklands, Southbank and Box Hill
The local picture
Real estate and property marketing in Melbourne: what to know
Your market
What is different about Melbourne
Melbourne real estate runs at two speeds. Inner suburbs such as Brunswick and Coburg in Merri-bek, and Kew, Hawthorn and Camberwell in Boroondara, are full of period terraces, weatherboards and apartment blocks, and auctions are a normal way to sell.
Out in Melton, and in Wyndham's Tarneit, Truganina and Point Cook, there are newer houses on small lots, often held as investments. Dandenong sits between the two, with older housing and a large rental base.
Consumer Affairs Victoria licenses agents, and the state has its own tenancy rules that landlords ask about.
Apartment buildings sit under owners corporations, which hire building managers and maintenance contractors. realestate.com.au and Domain own the listing search, so the openings are the searches no portal answers: landlords looking for a manager, sellers comparing agents and committees choosing a building manager.
Your customers
How customers find you
A landlord in Point Cook does not open a portal to find a property manager. They search the suburb, read a few reviews and ring. We build for that search, and for seller searches such as appraisals and agent comparisons in Boroondara.
We also build for apartment owners looking for an owners corporation manager. We do not chase people who only want to browse listings.
A good enquiry is a named owner in a suburb you serve, asking for a rental appraisal, a sales appraisal, a building quote or a repair. Reports count signed instructions, properties taken on to manage and maintenance jobs, in A$ and by suburb.
Your licence details appear on any page that names a licence holder.
Our approach
How HeyLead runs it for you
We begin with a page for each suburb and each offer: rental appraisal in Wyndham, sales appraisal in Boroondara, building management for apartment owners, maintenance for managers.
Your Google Business Profile (the listing that shows on the map) is set up with matching categories and service areas. Google Ads run by groups of suburbs, and we block searches from renters and listing browsers so you do not pay for them.
Meta Ads show appraisal offers to nearby owners and bring back people who visited your site. Call tracking and form fields tell your team what was asked, so a landlord never lands in the sales inbox.
If speed matters, we send enquiries straight into your CRM (the system where you keep client records). Reports come by suburb and offer, not by channel.
Building stock
apartments, weatherboard, and growth-corridor houses
Listing sites in this market
realestate.com.au, Domain
Licences you show on your page
Consumer Affairs Victoria for agents
Common mistakes
Common real estate and property marketing mistakes in Melbourne
One radius across all of Melbourne
A sales team in Boroondara and a rentals team in Wyndham rarely share a map. Buying both with one radius wastes budget on suburbs neither team will visit, and follow-up slows down. We set the areas from who will actually call people back.
Relying on portals for all your exposure
realestate.com.au and Domain are where shoppers browse listings, and agents pay to appear there. Your own suburb pages, reviews and local searches bring owners to you directly, and they stay yours when a subscription ends. That is the part we build.
Sales, rentals and maintenance on one form
A seller asking for an appraisal and a manager asking for a gutter repair quote are not the same lead. One shared form makes both look worse than they are. Separate offers let each desk see what it earned.
How it works
How it works, from first suburb to monthly report
- 01
Sort the types of enquiry
Sellers, landlords, apartment owners and maintenance clients each get named. We choose the first suburbs from how many enquiries your team can follow up, and we write down the suburbs we are leaving alone until you can answer them.
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Build the pages and listings
You get one page per offer and suburb group, plus Google Business Profile work and Google Ads set to match. Meta Ads come in behind, aimed at nearby owners and past site visitors.
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Send each enquiry to the right person
Calls and forms are tagged by suburb and offer, then sent to the right desk. If you use a CRM, we connect it so response times can be watched rather than guessed.
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Count what booked, then adjust
The monthly report lists instructions, properties taken on and maintenance jobs by suburb, in A$. Low-quality enquiries are flagged and cut, and the suburbs that earn get more budget.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Melbourne property management | Landlord comparing local managers before ringing one |
| Boroondara real estate agent | Seller weighing up agents for an appraisal or auction |
| owners corporation manager Melbourne | Apartment owners replacing or appointing a building manager |
| Melbourne property maintenance | Manager or owner seeking repairs and end-of-tenancy help |
| rental appraisal Wyndham | Investor landlord in the western growth estates |
Testimonials from HeyLead clients
What clients say about working with HeyLead
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
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The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about real estate and property in Melbourne
Answers on enquiry types, methods, coverage and how we count good enquiries in Melbourne.
What leads do you generate for Melbourne real estate? expand_more
Sales appraisal requests from sellers, rental appraisal requests from landlords, owners corporation enquiries from apartment owners, and repair or maintenance jobs from managers and owners. Each arrives on its own form with its suburb attached, so the right desk picks it up. We do not sell portal traffic as the product.
What lead generation methods do you use in Melbourne? expand_more
Google Ads for people ready to ask for an appraisal, SEO and map listing work for searches that name a suburb and a service, Meta Ads for nearby owners and past visitors, and single-offer pages. Tracking ties every call and form to a suburb, and CRM routing is added when your response time needs watching. Where a licence holder is named, Consumer Affairs Victoria details sit on the page.
How is this different from realestate.com.au and Domain? expand_more
The portals sell exposure for a listing. We build the searches, pages and ads that bring a landlord or seller to you before a listing exists. It sits next to the portals, not in place of them.
How do you measure lead quality in Melbourne? expand_more
By outcome. We count instructions signed, properties taken on to manage and maintenance jobs booked, split by suburb, with the cost of each in A$. A cheap lead that turns out to be a tenant or a caller from the wrong suburb is flagged and filtered.
Which parts of Melbourne can a campaign cover? expand_more
The suburbs your team can follow up within a day, and no more. For a sales desk that might be Boroondara, for a rentals team Melton through Wyndham, for maintenance the inner north. We leave out the rest instead of buying reach you cannot answer.
What should I have ready before the free audit? expand_more
Your website address, login access to your Google Business Profile and any ad accounts, and the suburbs each desk covers. Add your licence details and the number of new appraisals or managed properties your team can handle each month. We use these to decide what to build first.
Do you have a Melbourne office? expand_more
No. HeyLead is an online team, so there is no Melbourne office to visit. We work with you by phone, video or WhatsApp and run your campaigns for the suburbs you serve. A street address only appears on your listing if it is yours.
Other industries in Melbourne
Other pages for this city.