Since the rental reforms, a Hawthorn landlord wants a manager who can explain minimum standards before they sign anything.
Melbourne property owners compare managers on how clearly they explain repairs, minimum standards and fees, and most of that comparing starts on Google. HeyLead runs Google Ads, SEO, Meta Ads and owner pages for property management offices. We send renters to your vacancy listings and follow each owner enquiry through to an appraisal and a signed management authority (the agreement that appoints you to manage the property). Figures are in A$, GST shown apart, and your estate agent licence stays yours.
What we do
SEO, Google Ads, Meta Ads and web design each have a Melbourne page. Here they are aimed at rental providers who might hand you a property, not at renters.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Independent offices managing Federation and Edwardian houses across Boroondara who want more owners that value careful service
Managers in Wyndham and Melton looking after new-estate houses and townhouses for investors who bought off the plan
Offices in Merri-bek and Yarra handling terraces, weatherboards and low-rise units with frequent tenant turnover
Agency principals growing the number of properties they manage, who need a steady flow of appraisal requests from owners
The local picture
Your market
Melbourne's rental stock splits by region. Boroondara and the inner east are period houses with owners who read everything. Merri-bek and Yarra are terraces, weatherboards and low-rise flats.
The CBD, Southbank and Docklands are towers full of investor-owned apartments, and the growth corridors of Wyndham and Melton are new brick houses on small lots.
In Victoria the word is rental provider rather than landlord, and the Residential Tenancies Act sets minimum standards and notice rules that owners want explained.
Anyone managing rentals for others works under an estate agent licence or as an agent's representative, regulated by Consumer Affairs Victoria, and bonds go to the state authority. Owners often compare managers on how straight they are about repairs and compliance, not just on the fee.
Your customers
A good lead is a rental provider with a specific property who wants an appraisal or a proposal. We build for searches that pair property management with an area, for fee and service comparisons, and for owners unhappy with a current agent.
We keep out renter searches, rental applications, properties to lease and bond-refund questions, which belong with your listings. The form asks whether the place is tenanted and how long the current authority runs. Reports count owner calls, appraisals and signed authorities by area.
Spend is in A$ with GST shown apart, so you can set it against the fees a new property earns.
Our approach
Every area gets an owner page that shows your licence and licensee details, how you handle minimum standards checks and urgent repairs, and a short appraisal form. Google Ads run on owner-side phrases, with renter phrases blocked so you do not pay for them.
Meta Ads explain in plain terms what a managing agent does at the start and end of a tenancy, then show the offer again to anyone who opened the form.
SEO content answers the questions Victorian owners ask, such as what a rental provider must fix and how to end a management authority. Anything that looks like a renter enquiry is pointed at your vacancy listings.
Building stock
Period houses in Boroondara, terraces and weatherboards in Merri-bek, investor apartments in the CBD and Docklands, and new brick estates in Wyndham and Melton
Listing sites in this market
realestate.com.au, Domain
Licences you show on your page
Victorian estate agent licence, or agent's representative status, regulated by Consumer Affairs Victoria; it stays with the client.
Common mistakes
Most rental traffic in Melbourne is renters hunting for a place. When one form serves everyone, owner requests are buried under inspection bookings. Owner-only pages, with renter searches blocked, keep the enquiries readable and the appraisal calls worth making.
Minimum standards, notice periods and repair duties change how owners feel about handing over their property. Pages that explain them plainly, and say who in your office handles them, turn worry into an appraisal request.
Many Wyndham and Melton investors live elsewhere and never visit. They choose a manager online, so reviews, a clear process and quick replies matter more than a shopfront. Area pages should speak to that distance directly.
How it works
We begin with the areas where your team already inspects and where owners have good reason to trust a local office, then add more as capacity allows.
Each area page shows your licence details, what a management authority covers, how you handle repairs and a short appraisal form.
Search and Meta ads aim at owners and rental providers, with renter terms blocked before any money is spent.
Each month you see owner calls, appraisals booked and authorities signed by area, in A$ with GST shown apart.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| property management Werribee | Investor comparing local offices |
| property manager Hawthorn | Owner of a period house |
| rental provider agent fees Melbourne | Fee research; answer it plainly on the page |
| change property manager Victoria | Owner ready to switch |
| rental appraisal Point Cook | Ready-to-act request from a new-estate owner |
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
FAQs
Questions Melbourne property managers ask before hiring us.
The one that can show you signed authorities rather than traffic. Ask how an agency keeps renter enquiries from swamping owner leads and whether results are split by area. HeyLead builds owner-only campaigns and reports in A$.
Usually over slow repairs, unclear statements or surprise charges. A page that shows how you handle those things, with a simple appraisal offer, gives unhappy owners a path. Calling back the same day does the rest.
The agency's estate agent licence and the licensee's name, as recorded by Consumer Affairs Victoria. HeyLead is the marketing team and holds no licence, so the wording and numbers come from you.
Search ads on owner terms can bring calls within a few weeks. SEO content builds over months and no ranking is promised. Reports keep the sources apart so you can judge each.
Your estate agent licence and licensee details, the areas you manage and how many new properties your team can take on each month. We also need access to your website, Google Business Profile and any ad account. With those we can build the first owner pages.
No. We are an online team, so there is nowhere in Melbourne to visit us. Phone, video and WhatsApp cover the work, and the campaigns are built around the areas your managers cover.
Other pages for this city.