Saturday auction results in Kew are read like a scoreboard, and the vendor next door checks them before calling anyone.
A Melbourne vendor compares agents on recent sales, the campaign plan and the auction record, and starts that search on Google. HeyLead runs SEO, Google Ads, Meta Ads and appraisal pages around those vendor searches, and traces each enquiry to an appraisal and a signed agency agreement. realestate.com.au and Domain keep serving buyers. Results are in A$ with GST shown apart, and your licence stays yours.
What we do
Each service below has a Melbourne page. Here they are pointed at homeowners in your suburbs who might list with you, not at buyers.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Boutique agencies in Boroondara selling period homes where vendors expect detail and discretion
Inner north offices around Brunswick and Coburg selling terraces, weatherboards and townhouses to a young, mobile buyer pool
Growth-corridor agents in Wyndham and Melton who need vendors in new estates to see a local name first
Principals competing against franchise brands who want a clear local reason to be chosen
The local picture
Your market
Melbourne sells with a strong auction habit, especially across the inner and eastern suburbs, and Saturday results become local talking points. Vendors in Kew or Balwyn want a campaign plan and a recent sales record.
Vendors in Point Cook and Truganina are often selling a first home and want speed and price guidance. Victorian agents are licensed through Consumer Affairs Victoria.
Vendors usually sign an estate agency agreement and prepare a section 32 statement (the contract disclosure for buyers), and the rules on advertised price ranges are enforced. Buyers start on realestate.com.au and Domain, so an agent's own site earns its place on the vendor side.
Interest rates and clearance rates change the mood quickly, so vendor pages need regular updating.
Your customers
Useful vendor leads come from appraisal searches, agent comparisons with an area name, and process questions such as how an auction works in Melbourne. We build for those. We block renter searches, buyer-side property searches and cash-buyer phrases, which bring investors rather than vendors.
A good lead is a homeowner with an address who books an appraisal. Reports show appraisal requests, appraisals attended and listings won by suburb. Spend is in A$ with GST shown apart, so you can weigh the return against your portal spend.
Our approach
Each suburb gets an appraisal page showing your local results, how you run an auction campaign and what a vendor should prepare, plus your licence details and a short booking form. Google Ads aim at vendor searches within your suburbs only.
Meta Ads show market updates to homeowners in your areas and follow up anyone who began the form. A separate buyer page links to your listings, so buyers stop filling in the vendor form.
SEO articles answer vendor questions, such as what a statement of information is for. Each lead is labelled with its suburb, and your team rings new enquiries within the hour.
Building stock
Period houses in Kew and Balwyn, terraces and weatherboards in the inner north, and new brick houses in the western growth corridor
Listing sites in this market
realestate.com.au, Domain
Licences you show on your page
Victorian estate agent licence regulated by Consumer Affairs Victoria; it stays with the client.
Common mistakes
Vendor leads bought from portals or referral sites are often sold to several agents at once, which makes the first call the only one that counts. A pipeline of your own, built on suburb pages and search, brings appraisals nobody else was offered.
Everyone quotes clearance rates. Vendors want to know who will be in the room, how you prepare the campaign and what you do when the auction passes in. Pages that answer those questions set you apart.
Large brands spend heavily on Melbourne search. A local agency wins with named people, recent sales on nearby streets and a direct line, so pages must show them rather than repeat generic service claims.
How it works
We concentrate on the streets where you hold boards and have sold recently, such as Kew or Brunswick, before widening the map.
Suburb pages with sales evidence, your campaign approach, licence details and a booking form that asks for the address.
Google Ads on vendor searches and Meta Ads to homeowners, with buyer, renter and cash-buyer traffic blocked.
Each month: appraisals requested and attended, listings signed, by suburb, in A$ with GST shown apart.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| real estate agent Kew | Vendor comparing local agents |
| house appraisal Brunswick | Ready-to-act vendor |
| best real estate agent Point Cook | Comparison; reviews and results decide it |
| how much is my house worth Melbourne | Early-stage vendor; answer with an appraisal offer |
| how does a house auction work Victoria | Process research from a likely seller |
Testimonials from HeyLead clients
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
FAQs
Questions Melbourne agents ask us first.
Judge any agency on appraisals and listings, not clicks. Ask how they keep buyer and renter traffic out of a vendor campaign and how fast leads get called. HeyLead reports appraisals and listings by suburb in A$.
Yes. Advertised price ranges in Victoria need to be reasonable, and the regulator pays attention. We write pages and ads from the figures you give us and do not make up price guides. Check the current requirements with Consumer Affairs Victoria.
Usually. Buyers search there and vendors expect to see their home on both. Your own vendor marketing adds leads that are not sold to your competitors, so most agencies run both.
Your licence and licensee details, recent results, how you run auctions and private sales, and a way to book an appraisal. HeyLead does not hold a licence, so those details come from you.
Your licence details, the suburbs you sell in and recent sales you are happy to show. We also need access to your website, Google Business Profile and any Google Ads account, and to know how many appraisals your team can attend each week.
No. We work online, so HeyLead has no Melbourne office for you to visit. Calls and video meetings cover planning and reviews, and the campaigns run for the suburbs your branches sell in.
Other pages for this city.