Competing with the portals on a single listing
The commercial portals rank for most single-property searches. Put the effort into precinct guides, requirement pages and advice, where an agent's experience matters more than a feed of listings.
Commercial Real Estate · City · Greater Melbourne
Commercial real estate marketing in Melbourne for industrial, office and retail agents
Dandenong South sheds, Cremorne studios and Collins Street floors are all commercial, yet each has its own buyers and its own words.
Melbourne commercial property is a set of separate precincts. A business looking for a warehouse in Truganina is a different buyer from a firm choosing an office in Richmond. HeyLead builds precinct pages, runs Google Ads, SEO and Meta Ads, and follows each enquiry to an inspection, agreed terms and a signed lease or sale. Numbers are in A$ with GST shown apart, and your licence remains yours.
- check_circle Precinct pages from the CBD to Truganina
- check_circle Tenant, buyer and landlord enquiries kept separate
- check_circle Inspections and agreed terms in the report
What we do
The channels behind Melbourne commercial instructions
SEO, Google Ads, Meta Ads and web design each have a Melbourne page. Here they are set up for tenant, buyer and landlord enquiries that lead to an inspection.
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SEO
Pages and listings that appear when people nearby search Google for what you do.
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Google Ads
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Meta Ads
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Web and landing pages
Pages built to turn a visit into a call, form or booking.
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insights
Analytics
Call and form tracking, so you can see which ad or search produced each lead.
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CRM integration
Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Typical clients in Melbourne
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Industrial agents covering Dandenong South, Laverton North, Derrimut and Truganina for logistics and manufacturing occupiers
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Office agents leasing space in the CBD, Southbank, Richmond and Cremorne to professional and creative firms
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Retail leasing agents working strip shopping in Brunswick, Fitzroy and the south-east
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Advisers acting for tenants and small investors who want to meet them before a listing exists
The local picture
Commercial real estate marketing in Melbourne: what to know
Your market
What is different about Melbourne
Melbourne's commercial market is a ring of distinct precincts. The CBD, Southbank and Docklands hold towers. Richmond and Cremorne draw technology and design tenants, and Clayton pulls in research and health firms around Monash.
The big sheds run along the west and south-east: Laverton North, Derrimut, Truganina and Dandenong South. Tullamarine serves air freight, and Port Melbourne and Fishermans Bend serve the port and the inner industrial fringe.
Victoria has its own retail leasing legislation, which retail tenants and landlords ask about, and commercial agents work under the same estate agent licensing as residential.
Portal searches for a single property end on realcommercial.com.au and commercialrealestate.com.au, so an agent's own site wins on precinct knowledge and advice.
Your customers
How customers find you
Useful enquiries come from occupiers with a size and a start date, businesses wanting to buy a property, and landlords who need space leased or sold. We build for precinct and use searches such as warehouse for lease Dandenong South.
We block residential, coworking and desk-by-the-day terms that flood broad phrases like commercial space Melbourne. A good lead names a precinct, a floor area and a timeline. Reports show enquiries, inspections and agreed terms by precinct.
Spend is in A$ with GST shown apart.
Our approach
How HeyLead runs it for you
Each precinct and property type gets its own page, with deals you may share and plain guidance on how leasing and purchase work in Victoria. Google Ads use precinct and use searches, and a long list of blocked terms keeps out people who are not businesses.
Sale pages for owner-occupiers sit apart from leasing pages, because a business buying a factory asks about zoning and access, not incentives. Retail leasing gets its own page too, since retail tenants ask about turnover and foot traffic.
Meta Ads show market notes to past visitors. SEO articles answer occupier questions, such as how far a Truganina warehouse is from the port. Landlord pages explain how you market a vacancy.
Building stock
Towers in the CBD, Southbank and Docklands, creative offices in Richmond and Cremorne, and large industrial estates in the west and south-east
Listing sites in this market
realcommercial.com.au, commercialrealestate.com.au
Licences you show on your page
Victorian estate agent licence regulated by Consumer Affairs Victoria covers commercial agency; it stays with the client.
Common mistakes
Common commercial real estate marketing mistakes in Melbourne
Sheds and offices sharing one budget
A manufacturer after a Dandenong South factory and a start-up after a Cremorne studio share almost nothing. Mixed campaigns slide toward cheap clicks. Each property type deserves its own pages and its own report.
Coworking and room-hunting clicks
Broad terms pull in people wanting a desk for a day or a room to rent. A weekly review of the searches that spent money, plus a firm block list, keeps the spend on businesses with a requirement and a date.
How it works
How a commercial campaign gets started in Melbourne
- 01
Draw the precinct list
We list where you transact, for example Dandenong South, Clayton and Richmond, and leave the rest of Greater Melbourne out.
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Divide by client and use
Tenant, buyer and landlord pages, and separate industrial, office and retail campaigns.
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Publish what you know
Precinct notes, leasing guides and deal summaries give a prospect a reason to call you rather than scroll a portal.
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Report viewings and deals
Monthly figures for enquiries, inspections and agreed terms by precinct, in A$ with GST shown apart.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| warehouse for lease Truganina | Logistics occupier in the west |
| office space Richmond Melbourne | Growing firm choosing a precinct |
| industrial property for sale Dandenong | Business wanting to buy |
| commercial leasing agent Clayton | Landlord choosing an agent |
| tenant advisory Melbourne CBD | Company hiring an adviser |
Testimonials from HeyLead clients
What clients say about working with HeyLead
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
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The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
FAQs
Questions about commercial real estate in Melbourne
Questions Melbourne commercial agents ask us first.
Who is the best commercial property marketing agency in Melbourne? expand_more
The one that counts inspections and agreed terms instead of traffic. Ask how an agency handles portal competition and whether it separates industrial, office and retail. HeyLead builds precinct campaigns and reports in A$.
Can an agent's website beat the portals? expand_more
Not for most single listings. It can for precinct, requirement and advice searches, where occupiers want someone who knows the ground. Our SEO work is aimed there.
Do Google Ads suit industrial leasing in the west? expand_more
Yes, when searches name a precinct and a use, and non-business traffic is blocked. We typically start with two or three precincts and expand once inspections arrive.
What licence detail belongs on a commercial agent's site? expand_more
Your estate agent licence and the licensee's name, plus any industry memberships you hold. HeyLead is the marketing team and holds no licence, so those details come from you.
What do I need to send you before we start? expand_more
Your licence details, the precincts you work and the deals you are allowed to show. We also need access to your website, Google Business Profile and any ad account, and which property types you most want instructions for.
Do you have a Melbourne office? expand_more
No. We are an online team and meet by phone, video or WhatsApp. Your own office is the one shown in ads and on your listing.
Other Real Estate and Property niches in Melbourne
Other pages for this city.