Vendor and listing instructions
Owners weighing up a sale in the Inner West, Parramatta or the North Shore who want to compare local agents, reached before a competitor's sign goes up on the street.
Real Estate and Property · City · Greater Sydney
Real estate lead generation for Sydney agents, property managers and strata firms
Auction Saturdays fill realestate.com.au and Domain with buyers, but the landlord ringing a property manager on Monday found one through a suburb search.
Sydney sales agents, property managers, strata managers and property maintenance firms all sell to different people, so each needs its own kind of lead. HeyLead builds separate lead generation (the ads, pages and tracking that bring you enquiries) for vendors, landlords, owners corporations and building maintenance work across Parramatta, the Inner West and the North Shore. Your NSW Fair Trading licence details sit on every page. Costs and reports are in A$ with GST counted. Ask for a free audit and we will show you what your current enquiries are.
- check_circle Vendor, landlord, strata and maintenance enquiries on separate paths
- check_circle Parramatta, Inner West and North Shore pages that name the building types
- check_circle Your NSW Fair Trading licence shown, with the portals left to do what they do
What we do
Lead generation methods we run for Sydney property firms
Six methods, mixed differently depending on whether the goal is vendor instructions, managed doors, strata proposals or maintenance work. All of it is built around the districts your desk can follow up.
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Google Ads / Search
Separate campaigns for vendor, landlord, strata and maintenance searches, aimed suburb by suburb, with block lists that keep portal shoppers and job seekers out of the account.
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SEO
Suburb and service pages for Parramatta, the Inner West, the North Shore and the Shire, matched to your Google Business Profile (the listing on the map), so your firm shows up for searches the portals ignore.
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Meta Ads
Facebook and Instagram offers such as rental appraisals and strata proposal reviews, shown to past site visitors and to owners in the suburbs you work.
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Landing pages
One offer per page, fast on a phone, with a call button and a short form. Pages name the building type and show the licence details agents must carry.
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Tracking
Calls and forms are tagged by suburb and lead type, so the report shows which district produced an instruction or a managed door, not only a raw enquiry count.
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CRM routing
Where speed matters, enquiries go into your customer record system (CRM) and to the right desk, with the suburb and offer attached, so a landlord is not answered by the sales team.
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Lead generation
The Sydney enquiries we aim to bring you
Vendors, landlords, strata committees and maintenance buyers from districts you can serve, not browsing traffic from a listing site.
Landlord and rent roll enquiries
Investors unhappy with their current manager, or buying a first rental, who search for a property manager by suburb and want an appraisal and a plain conversation about fees.
Strata and owners corporation proposals
Committees and lot owners in apartment buildings looking for a new strata manager, usually asking for a proposal rather than a phone call.
Property maintenance jobs
Managers and owners needing common-area repairs, painting or unit turnarounds between tenants. The result is a booked job for a maintenance firm, not a listing click.
Who we work with
Typical clients in Sydney
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Sales agencies and principals working Parramatta, the Inner West or the North Shore who want vendor enquiries beyond portal listings
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Property managers with a rent roll to grow in set suburbs, and landlords choosing between them
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Strata managers pitching to owners corporations in apartment-heavy pockets of the Inner West and the North Shore
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Property maintenance operators handling common-area repairs, painting and unit turnarounds for managers and owners across Sydney
The local picture
Real estate and property marketing in Sydney: what to know
Your market
What is different about Sydney
Sydney property is three products in one city. Apartments and strata schemes make up most of the Inner West, Parramatta's growing centre and the strips around North Sydney and Chatswood. Family houses fill the outer council areas such as Penrith and much of the Sutherland Shire.
Auctions matter on the sales side, and rental turnover keeps property managers busy all year.
Owners corporations pick strata managers through committee meetings and referrals, so the search is often a lot owner typing a suburb plus strata manager into Google. realestate.com.au and Domain keep the listing audience, but they do not hand you a landlord who is unhappy with their current manager.
NSW Fair Trading sits behind agent licensing, and your licence belongs on the page.
Your customers
How customers find you
Four kinds of people search in four different ways. A vendor compares agents by suburb and recent results. A landlord searches property manager plus a suburb, often after a bad experience with the current one.
A lot owner or committee member searches strata manager and the building's area. Managers and owners who need a painter, a repair crew or a common-area team on a schedule search for maintenance.
A useful lead is one of these people filling in a short form or calling from a page written for them. We do not chase browsing traffic, because that belongs to the listing portals.
Reports count instructions, managed doors, strata proposals and maintenance jobs by suburb, in A$.
Our approach
How HeyLead runs it for you
The Google Ads account is split by job and by district. Vendor, landlord and strata searches sit in separate campaigns, each with its own block list of search words we do not want, such as job seekers and renters.
SEO builds suburb pages for places like Parramatta, Balmain, Newtown, Chatswood and the Shire, so your firm shows up for searches the portals do not answer.
Meta ads go to landlords and lot owners who have visited your site, offering a rental appraisal or a strata proposal review. Every form goes to the right desk with a tag for suburb and lead type.
That lets a principal see how quickly each enquiry was answered.
Building stock
apartments, strata schemes, and houses in outer LGAs
Listing sites in this market
realestate.com.au, Domain
Licences you show on your page
NSW Fair Trading for agents
Common mistakes
Common real estate and property marketing mistakes in Sydney
Buying all of Sydney as one area
A sales team in the Inner West and a rent roll in Penrith are different businesses. Buying Sydney as one big radius sends enquiries to a desk that has no time for them, and a property manager hears about a listing they will never take.
Relying on the portals alone
realestate.com.au and Domain rent you attention one listing at a time. They do not give you the landlord about to leave a manager, or the owners corporation reviewing its strata contract. Those people search Google, and they search by suburb.
One form for four different jobs
A vendor appraisal, a rental enquiry, a strata proposal and a repair job squeezed into one contact form tell your team nothing. Split the offers and your records start to show which part of the business is bringing in work.
How it works
How lead generation works for a Sydney property desk
- 01
Pick the lead types and the districts
Decide whether this quarter is about vendors, landlords, strata proposals or maintenance work, then choose the suburbs a desk can follow up. Parramatta, the Inner West and the North Shore are natural starting points.
- 02
Build the ads and pages for each
Google Ads reach people who are ready to enquire. Suburb pages bring in search visitors over time. Meta ads remind past visitors. Each offer gets its own page, so a form means one thing.
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Send each enquiry to the right desk
Sales, property management, strata and maintenance do not share an inbox. Tagged forms and call tracking show which desk answered and how fast, with your NSW Fair Trading licence details on the page.
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Report the results that matter
You see cost per instruction, per managed door, per strata proposal or per maintenance job, by suburb and in A$. A cheap lead of the wrong type is not counted as a win.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Sydney property management | Landlord comparing local managers |
| Parramatta real estate agents | Vendor comparing local agents, not browsing listings |
| Sydney strata manager | Lot owner or committee reviewing a strata contract |
| Sydney property maintenance | Manager or owner needing common-area or unit repairs |
| Inner West rental appraisal | Landlord asking what a property would rent for |
Google Maps
Greater Sydney on the map
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
What clients say about working with HeyLead
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HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
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The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about real estate and property in Sydney
Answers on lead types, methods, coverage and how lead quality is measured for Sydney property firms.
What leads do you generate for Sydney real estate? expand_more
Vendor appraisal requests, landlord and rent roll enquiries, strata proposal requests and property maintenance jobs, each from districts your desk can follow up. Sales agents, property managers, strata managers and maintenance firms get separate enquiry paths and separate reports. We do not sell portal browsing as a product.
Which lead generation methods do you use in Sydney? expand_more
Google Ads for people ready to enquire, suburb SEO for pages the portals do not cover, Meta ads for reminders, and one landing page per offer. Tracking tags every call and form with a suburb and lead type. We can also connect the forms to your customer record system (your CRM) when speed to the right desk matters.
How does this sit next to realestate.com.au and Domain? expand_more
Those portals show listings to people who are browsing. HeyLead builds the layer beside them: search, pages and ads that reach a landlord, vendor or committee before they choose an agent. We do not try to replace a portal, and we would not want to.
Which Sydney suburbs should a property desk start with? expand_more
The ones your team can answer within the working day. For many firms that means Parramatta, the Inner West or the North Shore first, with Penrith and the Sutherland Shire added when there is capacity. We leave out what you cannot follow up rather than buying a metro-wide click.
How do you measure lead quality? expand_more
By what the desk booked: instructions won, doors added to the rent roll, strata proposals delivered and maintenance jobs done, by suburb and in A$. A cheap enquiry of the wrong type is flagged as such. GST is shown so margins are read correctly.
What should I have ready before we start? expand_more
Access to your Google Business Profile, Google Ads account and website, and the suburbs and services you want work in. We also need your licence details and an idea of how many new instructions, doors or jobs your team can take on each month.
Do you have a Sydney office? expand_more
No. HeyLead works online, so there is no local office to visit. We talk by phone, video or WhatsApp and build your campaigns around the districts you staff. The licence details shown on your pages are the ones you hold.
Other industries in Sydney
Other pages for this city.