A burst pipe in Newtown at 6am and a termite inspection booked for next month are two separate ads, and Sydney trades pay for it when they share one.
Sydney plumbing, pest control and renovation firms live and die by drive time. HeyLead builds Google Ads, SEO, Meta ads and websites around the council areas your vans can reach, from Parramatta and the Inner West to the North Shore. Emergency and planned work get separate ads and pages, and your trade licence number appears where customers look for it. Costs are in A$ with GST counted. Get a free audit to see where your current spend goes.
What we do
Google Ads, SEO, Meta ads and job-focused pages, arranged around the routes your crew drives instead of a citywide circle.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Plumbers and drainers covering Parramatta, the Inner West or the North Shore who want emergency calls kept apart from planned installs
Pest controllers dealing with termites, cockroaches and rodents in terraces, apartments and family houses
Renovators and bathroom or kitchen specialists who want planned jobs and a page that shows their licence details
Owners tired of paying for Sydney-wide clicks when their crew only works a few council areas
The local picture
Your market
Sydney trade work is a game of travel time. The M4 and Parramatta Road can turn a job across town into most of a morning, so a plumber based near Penrith and an Inner West drainer do not compete for the same customer.
The Inner West is terraces and Federation houses with old pipework and tight access. The North Shore has larger family homes and steady renovation work. Parramatta and its surrounds mix newer estates with apartment blocks, where strata rules affect what a trade can touch.
Summer brings sharp storms and humid nights, which mean blocked drains, leaks and pest activity, and termites are a constant worry in older timber houses. NSW Fair Trading is the licensing body for plumbing, electrical and building work.
Your customers
Sydney households search the trade plus a suburb, often with a word that signals urgency. Emergency searches such as blocked drain, burst pipe or no hot water are answered by phone within minutes, so those ads run only in hours when someone picks up.
Planned work like a bathroom renovation or hot water replacement starts with research, comparing firms and asking for a quote, and it belongs on a different page. Pest searches split between problems that need fixing now and inspections booked before a purchase or a lease.
A useful lead is a call from a suburb you serve. We do not bid on job-seeker or do-it-yourself searches. Reports show booked jobs by suburb in A$.
Our approach
We split the Google Ads account by suburb group and by job type, so emergency plumbing sits apart from planned installs, and pest treatments sit apart from inspections. A block list of search words keeps out do-it-yourself and job-seeker searches.
Ads run only in the hours your phone is answered, and call tracking confirms it. Each suburb group gets its own page with your licence number, your service area and one clear action.
SEO adds pages for the districts you serve, such as Parramatta or the Shire. Meta ads handle planned work like renovations, using your own project photos and showing ads again to past visitors. We report booked jobs, not just calls, in A$.
About the area
apartments, strata schemes, and houses in outer LGAs
Licences you show on your page
NSW Fair Trading for agents; licensed trades
Common mistakes
A blocked drain at midnight and a bathroom renovation next spring need different words, different pages and different phone handling. When they share an ad, the emergency caller is put off and the planned buyer never finds a quote form.
A neat 30 kilometre circle around a depot ignores tolls, congestion and the harbour. Clicks from suburbs the van cannot reach before evening waste budget and annoy callers. Leave out what you cannot serve and the account gets cheaper to run.
A page with no licence number, no service area and no photos of your own work looks like a lead-selling directory. People ringing three plumbers in a row pick the one that looks accountable, so your details belong at the top of the page.
How it works
Start with the districts a crew can reach comfortably, such as Parramatta, the Inner West or the North Shore. Add the next ring only when the calendar has room.
Emergency ads run when phones are answered. Planned jobs run on longer pages with a quote form. Each has its own message, budget and report.
Your licence number, service area, insurance where relevant and photos of your own jobs go at the top of each page. This is where trust is won or lost for a trade that enters someone's home.
Cost per booked job by suburb group, in A$ with GST shown. Calls that never became work are visible, so the budget follows the districts that pay.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Sydney plumber | Same-day or booked plumbing work |
| blocked drain Inner West | Urgent job in a named suburb |
| Sydney pest control | Home pest problem or pre-purchase inspection |
| Parramatta electrician | Trade search for a named suburb |
| bathroom renovation North Shore | Planned project, comparing quotes |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Answers on coverage, emergency work, licences and reporting for Sydney trades.
Only the districts a crew can reach without wrecking the next booking. For most firms that means one or two of Parramatta, the Inner West, the North Shore, the Shire or Penrith, not all five. We add districts as the calendar allows.
They get separate campaigns, separate pages and separate schedules. Emergency ads run only when someone can answer the phone. Planned work runs on longer pages with a quote form and project photos.
Yes, wherever your trade needs one. NSW Fair Trading licenses plumbing, electrical and building work, and customers check. We use the details you hold and nothing else.
No. We will not quote a figure we cannot stand behind. The first weeks show your cost per booked job by suburb, in A$, and every later decision is made against that number.
Access to your Google Ads account, Google Business Profile and website, the suburbs you will drive to, and your licence details. We also ask which jobs you want more of and how many you can take each week.
Google Ads, SEO, Meta ads and website work run together, and Sydney has its own page for each. We bring in extra tracking and customer-record setup only when your sales process needs it.
No. Our team works online, so there is no Sydney office to drop into. Calls, video and WhatsApp replace the coffee catch-up, and campaigns are built for the suburbs you serve. The address on your pages and map listing is your own.
Other pages for this city.