Termites do not wait for a convenient week, and a Logan homeowner who spots mud tubes wants an inspection booked, not a brochure.
HeyLead is the marketing agency for Brisbane pest control, plumbing and solar businesses that already cover Logan, Ipswich or Moreton Bay. We run Google Ads, SEO, Meta Ads and landing pages as one plan, keep emergency calls apart from planned jobs, and report booked work in A$. Your licence details sit on the page where a homeowner can see them. Book a free audit and we will map the suburbs your vans can reach.
What we do
Search, pages and ads for pest, plumbing and solar, built around the suburbs a van can reach and the licence details a homeowner wants to see.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
Pest control operators covering termite, cockroach and ant work across Queenslanders and new estates within a set drive time.
Plumbing businesses that run emergency callouts and planned bathroom or hot water jobs and need to keep them separate.
Solar installers quoting roofs in Ipswich, Logan and Moreton Bay who want quote requests, not curiosity clicks.
Aircon and electrical firms that can reach a defined set of suburbs in a working day.
The local picture
Your market
Brisbane is subtropical, so the trade calendar is busy. Summer brings termites, cockroaches, mosquitoes and heavy storms between roughly October and March. Storms fill plumbing diaries with blocked and burst lines, and warm wet weather lifts pest calls.
Older raised timber Queenslanders in suburbs like Paddington and Indooroopilly attract termites and often have older plumbing, while new estates in Logan and Ipswich bring fresh hot water and solar installations.
Solar is common on Queensland roofs, and homeowners often compare several quotes, so your page has to answer questions rather than shout. Each trade's own Queensland licence is something a homeowner can check, so it belongs on the page.
The Ipswich Motorway and Pacific Motorway corridors set how far a van can really reach, so the map is drawn by drive time, not by council name alone.
Your customers
Homeowners name the job and the suburb, often with urgency attached: plumber Logan now, Ipswich pest control quote, solar Moreton Bay.
A blocked drain at 7pm and a hot water upgrade next month need different ads, different pages and different phone handling, so we run emergency and planned work separately.
A good click comes from someone inside your driving area who is ready to talk to a person. We do not buy state-wide keywords, do-it-yourself searches or job-seeker traffic.
Calls are tracked to the ad that caused them, and reports show booked jobs by suburb in A$.
Our approach
Google Ads go after urgent searches, and SEO builds the suburb and service pages that answer planned work. Ads are scheduled around the hours your team can pick up the phone, with a call button and a tracked number on each one.
Meta Ads show an offer to people on Facebook and Instagram who viewed a solar or pest page and did not book. Each landing page names one service and one area, shows your licence details, and puts the call button within thumb reach.
Early on we add a list of search words to block, such as 'jobs' and 'diy', so job-seekers and do-it-yourself researchers stay out. Booked work, not the number of calls, decides which suburbs get more budget.
About the area
Queenslanders, new estates, and inner apartments
Licences you show on your page
Office of Fair Trading Queensland; licensed trades
Common mistakes
A circle drawn around the CBD reaches Logan, Ipswich and Moreton Bay on a map but not in a working day. Trades that buy the whole circle pay for calls the van cannot reach, and the price of each booked job climbs without anyone seeing why.
A burst pipe needs a person now, while a hot water upgrade or a solar quote can wait for a comparison. Put both behind one ad and one form and you attract the wrong caller for each, then blame the channel.
A homeowner about to let a stranger into the house looks for a licence, a real name and a local number. A page with none of those loses the call to the next result, however well the ad was written.
How it works
List the suburbs a crew can reach in a normal day, from Logan and Ipswich to Moreton Bay and the northside, and set the ad areas and pages to match. Anything the crew cannot serve promptly stays off.
Build one offer for callouts and another for quotes or installs, each with its own ads, page and phone handling. Emergency ads run only when someone is there to answer.
Add licence details, genuine reviews and photos of work on the kinds of home you service, from older Queenslanders to new-estate installs, so a homeowner sees a real business before they ring.
Track calls and forms to the campaign and suburb, then compare booked jobs in A$ rather than the number of calls. Budget moves towards the suburbs that book and away from the ones that only ring.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Brisbane plumber | Same-day or booked plumbing, usually searched from a phone |
| Logan pest control | A homeowner with a pest problem inside a specific council area |
| Ipswich solar installer | A household comparing installers and quotes for a roof |
| Brisbane termite inspection | A planned inspection, often before a purchase or after a sighting |
| Moreton Bay electrician | A suburb-level trade search with a job attached |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Straight answers on coverage, proof, solar and how long results take.
Any area your crews can serve promptly, for example Logan and Ipswich to the south and west, Moreton Bay to the north, or the inner suburbs. We set the ad areas by drive time and council area, then leave the rest out. A smaller service area usually books more work than a metro-wide one.
The national page speaks to any Australian city. This one covers Brisbane's termite and storm calendar, its housing types, its licensing references and the searches that book work here. Use the national page if you sell across states and this one if your vans stay in south east Queensland.
Yes. Solar sits beside plumbing and pest control as a supporting trade. The copy stays practical about roofs, quotes and installation, and it avoids savings or rebate promises your business cannot back up.
Your licence details, real reviews, real photos and a local phone number. Each trade's own Queensland licence belongs where a homeowner can see it. We do not make up awards or testimonials.
Paid search can start producing calls within weeks of launch once tracking is checked. SEO builds over months, and no ranking is guaranteed. We report both against booked jobs so you can judge each on its own timeline.
We ask for logins or viewer access to your Google Business Profile, ads account and website, along with the suburbs you serve and your licence details. We also ask how many jobs you can take each week, so we do not send more calls than your crews can handle.
No. We are an online team, so you will not find a HeyLead shopfront in Brisbane. Calls, video meetings and WhatsApp keep us in touch, and the map shows the service area your crews cover.