One week can bring a cockroach job in a Fortitude Valley kitchen and a termite inspection under a timber house in Ashgrove.
A Brisbane pest operator sells very different jobs: a fast cockroach treatment, a careful termite inspection and a recurring contract for a restaurant. HeyLead runs Google Ads, SEO, Meta Ads and landing pages that separate termite work, general pest treatments, pre-purchase inspections and commercial contracts, and follows each lead to a booked job. Your Queensland Health pest management licence and QBCC termite licence stay with your business, along with pricing and scheduling. Reports are in A$ with GST called out.
What we do
Each service below has a Brisbane city page. On this page they are set up to bring termite, general pest and commercial jobs into your diary.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Termite specialists doing inspections, barriers and treatments on Queenslanders and new estate homes
General pest operators running one-off treatments and recurring plans across north and south Brisbane
Commercial pest contractors with food premises, childcare centres and body corporate contracts
Inspection businesses that want pre-purchase report work and treatment follow-ups
The local picture
Your market
Brisbane's humid subtropical climate keeps pests active most of the year. Subterranean termites are a constant risk to timber homes, especially older Queenslanders in suburbs like Ashgrove, Indooroopilly and Paddington, and new estates in Logan and Ipswich rely on barrier maintenance.
Cockroaches, ants, spiders and rodents peak through the wet summer. Queensland regulates pest work on two fronts: a Queensland Health pest management licence for people applying pesticides, and a QBCC licence class for termite management.
Red imported fire ants are a separate matter in parts of south-east Queensland, where suspected nests are reported to the national eradication program rather than sold as a normal service. Pre-purchase building and pest inspections create a steady flow of referrals.
Your customers
Termite searches like termite inspection Ashgrove and white ants in house are high value and often follow a scare or a sale contract. General searches such as cockroach control Logan and pest control near me lead to quicker decisions.
Recurring plans and commercial contracts are found differently: kitchen and office managers search for pest control for restaurants and ask for certificates. A good lead is an address in your area with a named pest or an inspection date.
We skip searches for do-it-yourself products and fire ant jobs you are not set up to handle. Reports show cost per booked inspection, cost per general treatment and cost per recurring plan signed in A$, by suburb.
Our approach
Termite gets its own section: inspection, the barrier types you install, your QBCC licence class and what a report includes, plus a page for people with a building contract or sale in progress.
General pest pages cover cockroaches, ants, spiders and rodents, and explain how pricing works where you want that said. A commercial page lists the certificates and reporting you provide to food businesses.
Ads follow the pests in season, and Meta Ads remind past page visitors when their annual inspection is due.
About the area
Timber Queenslanders on stumps in the inner ring, new estate homes with termite barriers in Logan and Ipswich, and commercial kitchens and apartments
Licences you show on your page
Queensland Health pest management licence and a QBCC termite management licence class, both of which stay with the client and are shown on the site.
Common mistakes
A homeowner who found mud tubes wants inspection detail, licences and a sample report. A cockroach call wants a fast visit. One page for both gets you neither. Separate offers let each visitor find their answer quickly.
Wet summers drive general pest searches, while termite interest follows swarming and property sales. Flat monthly budgets overspend in quiet weeks. Seasonal budgets and planned inspection reminders smooth the year.
A restaurant manager in South Brisbane needs certificates, reporting and a visit schedule. A page selling one-off home treatments does not answer that, and the recurring contract goes to a competitor who looked prepared.
How it works
We agree which pest types and suburbs you want more of, and start there. Fire ant requests stay out unless you are set up for them.
Inspection, barriers and treatment each get a page with your licences and a sample report, plus a route for buyers mid-contract.
A separate page for food premises, childcare and strata lists certificates, reporting and visit schedules.
Each month you see booked inspections, treatments and recurring plans by suburb, with costs in A$.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| termite inspection Ashgrove | Timber-home owner after a scare or a sale |
| cockroach control Logan | Quick decision; fast visit wins |
| pest control near me | Generic; location and licence decide it |
| pre purchase building and pest inspection Brisbane | Buyer mid-contract; referral lead |
| pest control for restaurants Fortitude Valley | Food business wanting certificates |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
FAQs
What Brisbane pest operators ask before they start.
One that books inspections and treatments, not just calls, and knows a termite lead differs from a cockroach one. Ask how they treat recurring plans and commercial contracts. HeyLead separates them and reports in A$ by suburb.
Applying pesticides needs a pest management licence from Queensland Health, and termite work needs a QBCC licence class for termite management. Show the ones you hold on the page. HeyLead is the marketing team and holds neither, so check current rules with the regulators.
Only if you are set up for it and the rules allow. Suspected fire ants are reported to the national eradication program, and customers should be pointed there. We keep these searches out of your general pest budget unless you tell us otherwise.
Often, yes. Pre-purchase inspections create termite and pest follow-ups within days of a contract. We build a page that inspectors and agents can refer buyers to, tracked on its own line.
Paid search can bring termite and general calls within weeks once tracking is live. SEO for suburb and pest pages builds over months, with no ranking promised. Seasonal planning helps cover the months in between.
No. HeyLead has no Brisbane premises and works online. Campaigns are set up around the suburbs your technicians reach.
Other pages for this city.