Salt air and humid summers give Gold Coast trades steady work, and the callers are residents in Southport and Robina, not visitors.
Gold Coast plumbing, pest control and solar businesses earn their living from residents, not holidaymakers. HeyLead runs Google Ads, SEO, Meta Ads and landing pages together, keeps tourist-style searches out of your campaigns and separates urgent callouts from planned installs. Suburbs come from where your vans can arrive in good time, with your licence details on the page and results in A$. Book a free audit to see which suburbs pay first.
What we do
Search, pages and ads for plumbing, pest and solar crews, aimed at residents and set by where a van can get to.
Pages and listings that appear when people nearby search Google for what you do.
Open service arrow_forward
Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
Open service arrow_forward
Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
Open service arrow_forward
Pages built to turn a visit into a call, form or booking.
Open service arrow_forward
Call and form tracking, so you can see which ad or search produced each lead.
Open service arrow_forward
Optional link to your customer system, so signed work flows back into your reports.
Open service arrow_forward
Who we work with
Plumbing businesses covering Southport, Robina and Burleigh that separate blocked-drain callouts from planned bathroom and hot water work.
Pest control operators treating termites, cockroaches and ants in canal homes, tower apartments and hinterland houses.
Solar installers quoting Gold Coast roofs who want serious quote requests instead of curiosity clicks.
Electrical and aircon firms with a defined patch who need calls from residents, not passing visitors.
The local picture
Your market
Salt air, canal water and humid summers shape the trade calendar here. Storm season, roughly October to March, brings blocked drains, leaks and pests moving indoors after heavy rain. Termites are a worry for houses right across the coast and the hinterland.
High-rise towers along the beachfront from Surfers Paradise to Broadbeach mean body corporate approvals and access rules for some jobs. Canal houses at Paradise Point and Mermaid Waters and hinterland homes around Mudgeeraba mean older fixtures and bigger blocks.
Solar is mostly a conversation about freestanding houses, not apartments. The city is famous for tourism, but a trade business earns from residents, so campaigns exclude visitor-style phrases. Queensland trades need the right licence for each kind of work.
Tweed Heads is in New South Wales, so list it only if your vans cross the border.
Your customers
Residents search for a trade by suburb, and often by urgency: Southport plumber, Robina pest control, Burleigh electrician. We separate urgent from planned, because a callout in the evening and a solar quote next month need different ad wording and different phone handling.
Before they book, most homeowners want to see your licence, your insurance and some idea of the price or call-out fee. Holiday-style phrases, DIY questions and job-seeker searches are excluded.
A good lead is a homeowner or property manager inside your driving area who is ready to talk. Calls are recorded against the ad that produced them, and reports show booked jobs by suburb in A$, not just the number of phone calls.
Our approach
Google Ads carries the urgent searches, scheduled to the hours your team can answer, with a call button and a map listing for callouts. SEO builds suburb and service pages for planned work and keeps your Google Business Profile (your listing on the map) accurate.
Meta Ads show homeowners in your suburbs an offer such as an inspection or a quote, and remind people who looked at a page and did not ring. Every landing page names one service and one suburb.
It shows your licence details and real reviews, and it reads clearly on a phone in bright sun. Each month we read the search terms people actually typed, block the ones that waste money, and drop suburbs that only produce calls your van cannot take.
About the area
high-rise, canal, and hinterland houses
Licences you show on your page
Office of Fair Trading Queensland; licensed trades
Common mistakes
Southport and Burleigh sit near each other on a map but are a slow drive on a busy afternoon. Advertising to both as one area sends calls to a crew that cannot arrive in time. The callback becomes a lost job, yet your report still counts it as a lead.
Broad keywords attract people on holiday who ask about services they will not book. Without blocked phrases and resident-focused wording, part of your budget pays for curiosity from outside your patch.
Someone with a leak at night and someone planning a solar install in spring want different things. One form makes both wait, and neither hears back at the pace they wanted. Separate paths fix that.
How it works
Agree the suburbs each van can reach, from Southport to Broadbeach, Burleigh to Currumbin or Robina and inland. Ads and pages are set to that area before anything else is built.
We add negative keywords (phrases that stop your ad showing) and resident-first wording, so tourist-style searches never see your ads. Search terms get reviewed regularly to catch anything new that slips through.
Licence details, real reviews and photos from Gold Coast jobs go on each page. A homeowner can see who is turning up before they pick up the phone.
Each call and form is tracked to its ad and suburb, and then we compare booked jobs in A$. Suburbs that only ring lose budget, and suburbs that book get more.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Gold Coast plumber | A resident booking same-day or planned plumbing |
| Southport electrician | A suburb-level trade search with a job in mind |
| Gold Coast pest control | A homeowner or manager needing treatment for a specific pest |
| Robina solar installer | A household comparing installers and quotes for a roof |
| Gold Coast termite inspection | A planned inspection, often before a sale or after a sighting |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
We'd worked with HeyLead before and knew what they were capable of - so when performance with another agency didn't meet expectations, coming back was an easy decision. The difference was immediate. They rebuilt our entire Google Ads account from scratch, fixed our tracking so we finally had accurate data, and gave us the confidence to scale our spend. What impressed us most was how well they understood our franchise expansion goals - they didn't just manage campaigns, they built a system that supports every new location we open. The leads are consistent, the quality is there, and the relationship is one we genuinely trust.
Robert Niroshan
CEO, Clean Australia Service
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages built around the searches your buyers actually type.
Search and ads aimed at people ready to enquire.
Calls, forms and bookings tagged to the search, ad or page behind them.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
FAQs
Answers on holiday traffic, suburbs, solar, proof and what we need from you.
We exclude tourist-style phrases, write ad copy for residents and target suburbs your vans can reach. Search term reports are reviewed regularly so anything that slips through is blocked. The aim is calls from homeowners and managers, not visitors.
Any suburbs your crews can reach promptly, for example Southport, Surfers Paradise, Robina and Burleigh, or inland toward the hinterland. We set the area by drive time, not by one circle around the coast. Suburbs that do not book get trimmed.
Yes, alongside plumbing and pest control. Solar pages stay practical about roofs and quotes. They make no savings or rebate promises that your business cannot back up.
Your licence details, real reviews, real photos and a local phone number. The licence number belongs where a homeowner can see it before calling. We do not make up awards or testimonials.
Then it gets its own page and its own tracking, because New South Wales rules differ from Queensland. If you do not serve it, we leave it off. The wording has to be true for the person reading it.
Access to your Google Business Profile, your ads accounts and your website. We also need your service suburbs, your licence numbers, and how many jobs a week your team can take, split between urgent and planned work.
No. We are an online team with no shopfront on the Gold Coast. You reach us by phone, video or WhatsApp, and your campaigns cover the suburbs you serve.
Other pages for this city.