A tourist scrolling Instagram in a Surfers Paradise high-rise will never sign a management agreement, so the ad set should skip them.
Gold Coast property managers, cleaners and licensed trades want Facebook and Instagram to fill the calendar, not just collect likes. Meta Ads (the ads on both apps) work when they offer one clear thing to people in the right suburbs. HeyLead builds the offer, the suburb audiences, the ads and the follow-up, then reports booked work in A$. Start with the free audit and bring your offer, the suburbs you can reach by close of day, and last quarter's ad spend.
What we do
Facebook and Instagram build reach and bring back past visitors. Search, SEO and landing pages share the same suburb map, so the click always lands somewhere that matches the ad.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Property managers chasing landlords in Southport and Robina rather than guests booking a weekend in a Surfers Paradise apartment
End of lease cleaning firms that need tenants moving out around Burleigh and Varsity Lakes before the inspection date
Plumbers, pest controllers and solar installers with a crew on the ground who want homeowner reach, not tyre-kickers
Owners who were quoted a boosted post and now want audiences, ads and reporting put together properly
The local picture
Your market
The Gold Coast is a long, thin city, and Facebook does not know that. A radius drawn around Southport reaches apartment renters near the Broadwater and Hope Island homeowners in the same ad set.
One drawn around Burleigh spills over the border into Tweed Heads, where a Queensland crew may not work at all and where state rules differ. Audiences also include a large visitor layer.
Surfers Paradise and Broadbeach fill with holidaymakers, so an untargeted offer collects clicks from people who leave on Sunday. Housing adds another split: high-rise units, canal-front houses and hinterland acreage behind Mudgeeraba and Nerang each attract a different owner.
Property firms answer to the Office of Fair Trading Queensland, licensed trades carry their own licences, and HeyLead is the marketing team behind them, not the licence holder.
Your customers
Firms that search for a Facebook ads agency on the Gold Coast usually already have a Google Ads account and a stalled Instagram page. On the buyer side, Meta rarely catches people mid-search.
It reaches the landlord who has not thought about changing managers, the tenant three weeks from a move-out date, the homeowner with a slow drain. So the ad has to give them a reason to act now, such as a free rental review or a quote.
A good result is a completed lead form, or a call that turns into a booked appraisal, quote or clean. We do not chase followers, video views or post likes. Reporting counts booked work in A$, split by suburb group and by offer.
Our approach
Every campaign starts with one offer per ad set: owner appraisal, rental review, end of lease booking, plumbing quote. Audience layers come next.
We begin with the areas you staff, then add past website visitors, your customer lists and lookalike audiences (people who resemble your best customers). Ads are refreshed regularly, because a suburb audience wears out faster than a national one.
Each ad points to an instant lead form or a suburb landing page, depending on how much explaining the offer needs. Leads from forms should get a same-day call.
Search and SEO run alongside to catch the people Meta warms up, and tracking is set so the report shows booked jobs rather than clicks.
About the area
high-rise, canal, and hinterland houses
Licences you show on your page
Office of Fair Trading Queensland; licensed trades
Common mistakes
Facebook will happily show ads across the state line at Coolangatta. If your crew, licence or management book covers only the Queensland side, leads from Tweed Heads cost money to call back and then turn away. Exclude it, or give it its own offer.
Short-stay guests, holiday renters and permanent residents live in the same postcodes. Guest-facing ads left in an owner ad set teach Facebook to find visitors, and the owners you want drift out of view. Separate the ad sets and the ads.
A boosted post with a broad audience spends quickly and reports likes. Without an offer, a form that reaches a person the same day and a group of past visitors to follow up, the money buys attention nobody acts on. Gold Coast owners tell us this first.
How it works
Choose one thing to sell this month: a landlord appraisal, a turnover cleaning contract or a drain quote. Decide which suburbs you can service this week and which you cannot, and write that down before any budget moves.
Set suburb groups first, Southport and Surfers Paradise apart from Robina and Burleigh. Add site visitors, customer lists and video viewers as follow-up groups, and exclude current customers so they stop seeing ads meant for new ones.
Test an instant lead form against a suburb landing page for the same offer. Forms are quick on a phone, and pages carry more proof. Whichever books more work keeps the spend.
Swap the ads before people tire of them, ring every lead the same day, and report cost per booked job in A$ by suburb group. Next month's budget then follows what worked.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| facebook ads agency Gold Coast | Agencies that run Meta for service firms rather than shops |
| best meta ads agency in Gold Coast | An owner comparing agencies on how they work and what they report |
| instagram ads agency Gold Coast | Visual offers such as cleans, renovations and appraisals |
| Gold Coast facebook ads | Owner wanting lead volume in named suburbs |
| facebook lead ads for property managers | Rental-owner acquisition rather than guest booking |
Niches
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
I've worked with HeyLead for over a decade. There is no one else I'd trust with lead generation and IT. I've tried others, to my detriment. If you want someone who is dedicated and trustworthy, you couldn't pick someone better.
Andrew Woodruff
CEO, Woodruff Property Management
FAQs
Practical answers for owners weighing up a Meta ads agency on the Gold Coast, where the answer to best is fit, not a medal.
Look for an agency that splits your suburbs into separate audiences, keeps holiday-guest ads away from owner and resident offers, and reports booked jobs in A$. Ask how it follows up leads, since a form nobody rings is a wasted campaign. HeyLead runs Meta that way for owner-led firms, and we do not sell a ranking or a number-one badge.
It helps when the work photographs well, such as a bathroom refit, a solar array on a Robina roof or a spotless handover. Instagram usually supports follow-up and proof, while Google Search catches the urgent call. We link each ad to a page that names the suburb, not to a profile bio.
Only if you can lawfully and practically service it. Tweed Heads sits in New South Wales, so a Queensland licence does not automatically cover work there. We exclude it by default and add it as its own campaign when you are set up for it.
That depends on how many booked jobs you can absorb and what one is worth to you, so we start from that number rather than a fixed package. Small suburb audiences mean a modest budget can saturate quickly, so we usually begin narrow and widen with evidence. Budgets are shown in A$ with GST noted separately.
Your best-selling offer, the suburbs you can staff, and read access to your ad account and website analytics if they exist. We review what is running, flag what wastes money, and tell you plainly whether Meta is the right next channel or whether search should come first.
No. HeyLead is an online team, so there is no Gold Coast office to put on the ads. Targeting follows the suburbs you staff, and each ad names those suburbs plainly.