A Gold Coast website has to work on a phone first. Plenty of local work is booked by someone standing in a driveway in Robina, a kitchen in Southport or a Burleigh unit with a leak.
Speed and a visible phone number matter more than a clever hero image. The visitor mix is unusual too. Residents, landlords, tenants and visitors staying in Surfers Paradise all land on the same site, and a page written for all of them persuades none.
Housing here is high-rise, canal houses and hinterland homes, and photos of those from your own jobs do more than stock beach shots.
Tweed Heads is in New South Wales, so a form that treats it like Southport can send a Queensland-only crew a job it cannot take. Property firms cite the Office of Fair Trading Queensland and trades cite their own licences.
None of that transfers to HeyLead, which is the marketing team and never the licence holder.