Seller and listing instructions
Sellers in Ashgrove, Chermside, Logan and Ipswich weighing an appraisal or a change of agent, reached through searches that name the suburb and the type of house.
Real Estate and Property · City · Greater Brisbane
Real estate lead generation in Brisbane, from South Bank towers to Logan estates
Ashgrove sellers, Logan landlords and Chermside body corporate committees all search differently, and they should never land on one form.
A Brisbane seller, a landlord, an apartment committee and a building manager each want something different from an agency. HeyLead runs lead generation for agencies, property managers, body corporate managers and property maintenance firms: Google Ads, SEO, Meta Ads and landing pages built around Queenslanders, new estates and inner apartments. Logan, Ipswich and Moreton Bay are planned as separate areas. Each lead type gets its own form, and reports show results in A$ per new listing or property taken on. Ask for a free audit.
- check_circle realestate.com.au and Domain treated as places for listings, not as your marketing plan
- check_circle Sales, management and maintenance leads kept on separate forms
- check_circle Agent licensing under the Office of Fair Trading Queensland shown where it applies
What we do
Lead generation methods for Brisbane agents and managers
Six parts work together so your Brisbane team gets leads it can follow up fast, from paid search to the form that sends each request to the right person.
query_stats
Google Ads / Search
Paid search reaches landlords and sellers at the moment they ask for a manager or an appraisal, with ads split by Logan, Ipswich, Moreton Bay and the inner suburbs.
Open service arrow_forward
travel_explore
SEO
Suburb and service pages written for Queenslander streets, new estates and apartment precincts, matched to how owners describe the job, plus an accurate Google Business Profile.
Open service arrow_forward
ads_click
Meta Ads
Facebook and Instagram ads bring back visitors who read about management or appraisals and left, and reach nearby owners with a simple offer such as a rental review.
Open service arrow_forward
dashboard_customize
Landing pages
One page per offer, quick on a phone, with click-to-call, a short form and the licence and review details a landlord or seller expects from an agency.
Open service arrow_forward
insights
Tracking
Calls and forms are tied back to the ad, page and suburb that produced them, so new listings and managed properties trace to a source instead of a guess.
Open service arrow_forward
handshake
CRM routing
New requests reach the sales, management or maintenance team that owns them, so the reply depends on a set process and not on whoever checks the shared inbox first.
Open service arrow_forward
Lead generation
The four kinds of Brisbane lead we go after
Not portal shoppers. Seller, landlord, building and maintenance requests from the part of Brisbane your team can cover.
Landlord and management enquiries
Owners of investment houses and apartments who want a manager, or are thinking of leaving their current one. Each goes to your management team with the suburb attached.
Body corporate and building enquiries
Committees and owners around South Bank, Chermside and the inner apartment blocks comparing body corporate managers, kept apart from house rentals and tracked on their own.
Property maintenance requests
Managers and owners needing unit turnovers, common-area repairs or post-storm work, captured on a page that names the work so those calls never sit in the sales queue.
Who we work with
Typical clients in Brisbane
check_circle
Sales agencies pitching for new listings in inner-ring Queenslander suburbs as well as new estates in Logan and Ipswich.
check_circle
Property managers growing a portfolio of Brisbane houses, townhouses and apartments who need landlords, not listing browsers.
check_circle
Body corporate managers looking for new buildings around South Bank, Chermside and the northside apartment corridors.
check_circle
Property maintenance firms handling unit turnovers, common-area repairs and storm clean-ups for managers and owners.
The local picture
Real estate and property marketing in Brisbane: what to know
Your market
What is different about Brisbane
Brisbane property splits three ways. Inner suburbs such as Ashgrove and Paddington are known for raised timber Queenslanders, popular with owner-occupiers and investors alike.
Around South Bank and Chermside the stock leans towards apartments, which brings body corporate managers (who run the shared parts of a building) and building maintenance into the picture.
Further out, Logan, Ipswich and Moreton Bay have new estates where investors and owner-occupiers live side by side.
Real estate agent and property management licensing sits with the Office of Fair Trading Queensland, so a landlord choosing a manager wants a licensed business, a real team and a clear process.
Listings run through realestate.com.au and Domain, and neither portal hands you a landlord who has not yet decided to switch managers. That gap is where your own search presence brings in work.
Your customers
How customers find you
Landlords ask for a manager by suburb, and sellers ask for an agent the same way. That gives searches like Logan property management or Ashgrove real estate agent, plus commercial and body corporate phrases for the buildings side.
Maintenance requests come from managers and owners who need a unit turned around or a common area fixed. A good lead is a landlord or seller inside your patch, not someone browsing listings on Domain.
We do not chase national real estate terms or the portals' own suburb profile searches. Each month we count appraisals booked, new listings won, properties taken on and maintenance jobs, by area, in A$.
Our approach
How HeyLead runs it for you
Google Ads answer landlord and seller searches, SEO builds suburb and service pages that match them, and Meta Ads show an offer to people who visited your site and did not book.
Each offer gets its own landing page, written for its housing type: Queenslanders, new estates or apartments. Forms send each request to the right team, sales, management or maintenance, so a landlord is not left waiting in a shared inbox.
We keep Logan, Ipswich and Moreton Bay in separate campaigns so you can see where appraisals come from. If leads are strong but callbacks are slow, we say so in the report.
Building stock
Queenslanders, new estates, and inner apartments
Listing sites in this market
realestate.com.au, Domain
Licences you show on your page
Office of Fair Trading Queensland
Common mistakes
Common real estate and property marketing mistakes in Brisbane
Fighting the portals on their own ground
Trying to beat realestate.com.au and Domain on suburb listing terms burns budget. Landlords hunting for a manager and sellers weighing an appraisal use different searches, and those are the ones an independent agency can win. A page built around your offer, not the property feed, gets there faster.
One form for four different jobs
A seller, a landlord, a committee member and a manager who needs a unit turned around all fill in the same box and land in the same inbox. Nobody knows who should call back, and the report cannot say which campaign produced which kind of work.
Storm-season repairs going to whoever answers first
After a summer storm, owners and managers ring the first company they find. Without a maintenance page that names the work and the areas you cover, the call goes elsewhere. Keep these requests apart from sales enquiries so they are tracked and answered on their own.
How it works
How Brisbane lead generation runs week to week
- 01
Sort the leads by team
Decide which requests belong to sales, management, body corporate or maintenance, then choose the areas each team can follow up quickly. Logan, Ipswich, Moreton Bay and the inner north are treated as separate maps.
- 02
Build a page for each offer
Each offer gets a landing page and its own set of ads. Google Ads picks up people ready to act, SEO holds the suburb pages, and Meta Ads bring back visitors who read and left.
- 03
Send each request to the right person
Tracked numbers and forms pass every request to the team that owns it. If you want it, we connect the form to your CRM (your customer database) and set a reply-time rule so a landlord is never left waiting.
- 04
Count listings, properties and jobs
Reports show appraisals, new listings won, properties taken on and maintenance jobs by suburb. A cheap lead of the wrong type is left out of the picture instead of celebrated.
Searches
What people search for
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| Brisbane property management | A landlord looking for a local manager to take over a rental |
| Brisbane real estate agent appraisal | A seller comparing agents before choosing one to list with |
| Brisbane body corporate manager | A committee or developer weighing managers for an apartment building |
| Brisbane property maintenance | A manager or owner needing unit-turn or common-area repair work |
| Logan rental property manager | An investor with a Logan rental wanting hands-off management |
Google Maps
Greater Brisbane on the map
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
What clients say about working with HeyLead
starstarstarstarstar
HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs. They brought innovations to the table that increased the visibility of the online journeys our prospects and customers were taking.
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
The team at HeyLead managed our SEO and SEM with great aptitude, I would recommend their services for anyone looking to level up their search engine presence paid or organic.
Kim Lazaro
Digital Marketing Manager, NewBook
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓FAQs
Questions about real estate and property in Brisbane
Plain answers on lead types, methods, areas and how quality is judged.
What leads do you generate for Brisbane real estate? expand_more
We generate seller and listing requests, landlord and management requests, body corporate and building requests, and property maintenance jobs. Each is captured on its own page and form, so your team knows what kind of call is coming. We do not sell portal shoppers as a product.
What lead generation methods do you use in Brisbane? expand_more
Google Ads for landlord and seller searches, SEO for suburb and service pages, Meta Ads for people who visited and left, and landing pages with a single offer each. Tracking ties every call and form to its source. We add CRM connections only when your team needs them to reply faster.
How is this different from realestate.com.au and Domain? expand_more
Those portals are where buyers browse listings, and they will stay that way. HeyLead builds your own search presence and ads so landlords and sellers find you directly, before they decide who to call. It sits beside a portal listing and does not replace it.
Which Brisbane areas should we start with? expand_more
Start with the areas your agents, managers or maintenance crews can follow up within a day, for example Chermside and the northside, or Logan and Ipswich to the south and west. A smaller map with quick callbacks beats a metro-wide campaign. We leave the rest off until you have capacity.
How do you judge lead quality? expand_more
By what your team books: appraisals, new listings won, properties taken on and maintenance jobs, by suburb. Raw enquiry counts mean little if sales, management and maintenance requests arrive on one form. We report in A$ and flag it when a lead type is being called back too slowly.
What do you need from me to get started? expand_more
Access to your Google Business Profile, ads account and website, plus the suburbs you cover and your agent licence details. We also ask how many new listings or managed properties your team can take on each month.
Do you have a Brisbane office? expand_more
No. HeyLead is an online team, so there is no Brisbane office to visit. Meetings happen by phone or video, and the service area on your Google listing is the one you cover.